Item 5 – Additional Compensation .......................................................................................................... 19
Item 6 – Supervision ............................................................................................................................... 19
Northstar Financial Advisors LLC is an investment advisor registered with the United States Securities
and Exchange Commission (“SEC”) and is a Limited Liability Company formed under the laws of the
State of New York.
• The firm’s Managing Member and sole owner is Devinder Singh. Full details of my education and
business background are provided in the Supplemental Brochure that accompanies this
document.
• Northstar Financial Advisors was formed as a State Registered Investment Advisory Firms in
New York on 4/3/2008 and has been registered as an investment adviser with the U.S. Securities
and Exchange Commission since June 2010.
General Description of Primary Advisory Services
The following are brief descriptions of our primary services. A detailed description of our fee
arrangements is provided in
Item 5 – Fees and Compensation.
Asset Management Services
Northstar Financial Advisors provides asset management services defined as giving continuous
investment advice to a client and making investments for the client as needed based on their individual
needs. Through this service, we offer a highly customized and individualized investment program for
clients. A specific asset allocation strategy and investment policy is crafted to focus on the individual
client’s financial goals and investment objectives.
We and our associated persons may provide asset management services through accounts maintained at
a qualified custodian recommended by us or a qualified custodian selected by the client if requested. We
typically recommend clients open accounts at Charles Schwab & Company, Inc. through the Schwab
Institutional platform (collectively referred to as “Charles Schwab”). Client’s may select an alternative
qualified custodian with the prior approval of Northstar Financial Advisors LLC. In all cases we will be
granted trading authorization on your account. The client’s qualified custodian will maintain custody of all
of the client’s funds and securities.
Either party may terminate the agreement for Asset Management Services at any time. If services are
terminated within five (5) business days of executing the Asset Management Services Agreement,
services will be terminated without penalty and no fees shall be due. If services are terminated after the
initial five day period, any fees due will be prorated and billed to client.
In the event a client terminates services, termination shall be effective from the time we receive written
notification or such other time as may be mutually agreed upon, subject to the settlement of transactions
in progress and the final payment of any outstanding advisory fees. There will be no penalty charge upon
termination. In the event we terminate the relationship, the agreement will be terminated on the seventh
(7) day after written notification is delivered to the client or such time as may be mutually agreed upon,
also subject to the settlement of transactions in progress and the final payment of advisory fees.
Financial Planning Services
We also provide advisory services in the form of financial planning services. Financial planning services
do not involve the active management of client accounts, but instead focuses on a client’s overall financial
situation. Financial planning can be described as helpi
ng individuals determine and set their
long-term
financial goals, throu
gh investments, tax planning, asset allocation, risk management, retirement
planning, and
other areas. T
he role of a financial planner is to find ways to help the client understand
his/her
overall financial situation and help t
he client set financial
objectives.
Clients that wish to utilize Northstar’s Financial Planning Services will be required to sign a Financial
Planning Agreement and will receive financial planning services in the form of a written financial plan or
consultation. Financial planning services are usually completed for each client prior to any changes being
made to your current accounts or investment portfolio. Financial planning services vary with the
individual needs of the client. Each client situation is unique; more complex issues will require increased
levels of planning and preparation. For example, some clients may require services that include multiple
topics of concern while other clients may receive services covering only one topic. Typically all clients will
receive a written financial plan. In instances where clients do not want a written plan, we will provide our
services
in the form of consultations in order to discuss financial planning issues. These consultations
may be in the form of in-person meetings or on the telephone or other electronic communication methods.
The complexity of your individual situation will determine the fee charged by Northstar Financial Advisors
LLC and the type and amount if information provided to the client at the conclusion of the Financial
Planning engagement. The scope of the Financial Planning Engagement including the fees to be paid by
the client and expected outcome of the engagement will be included in the Financial Planning Services
Agreement executed.
Topics covered under financial planning services may include, but are not necessarily limited to,
insurance planning, retirement planning, college planning, estate planning, asset allocation planning, and
general investment planning.
While financial planning services are prepared with the intention of the client implementing
recommendations made within the plan through our asset management services, clients are not obligated
to do so. Clients may select any investment advisor, broker/dealer, or financial institution to implement the
recommendations contained within your financial plan.
Financial planning services terminate upon presentation of the written plan or completion of the
consultation services. The client may terminate financial planning services at any time by providing
written notice to Northstar Financial Advisors LLC. If services are terminated within five (5) business days
of executing the agreement, services will be terminated without penalty (no fees due and/or a complete
refund of any fees paid in advance). After the initial five (5) business days, the client will be responsible
for paying fees for the time and effort expended by us prior to receipt of notice of termination. A pro-rated
refund or a pro-rated charge will be made to you, depending upon the time spent by us on services at the
time notice of termination was received. We will provide a billing statement summarizing all charges and
an explanation of the pro-rated refund due to the client or the pro-rated charges due from client.
Specialization
The firm specializes in providing individualized investment advice through its asset management services.
• Financial planning focusing on the following topics; long-term financial goals, tax
planning, asset allocation, risk management and retirement planning.
• Investment Management specializing in selection of mutual fund portfolios.
• Investment Management specializing in selection of equities and fixed income
investments.
• Investment Management specializing in a suitable asset mix of equities, fixed income,
options, other general securities and mutual funds.
• Investment management services focusing on quantitative analysis, technical analysis,
and fundamental analysis.
• Investment management focusing on long-term strategies, short-term strategies, short-
selling techniques and market timing.
Limits Advice to Certain Types of Investments
We provide investment advice on the following types of investments.
• Exchange-listed securities (i.e. stocks)
• Securities traded over-the-counter (i.e. stocks)
• Foreign Issues
• Warrants
• Corporate debt securities (other than commercial paper)
• Commercial paper
• Certificates of deposit
• Municipal securities
• Variable life insurance
• Variable annuities
• Mutual fund shares
• United States government securities
• Options contracts on securities
We do not provide advice on options contracts on commodities, futures contracts on tangibles or
intangibles, or interests in partnerships investing in real estate, oil and gas interests.
When providing Asset Management Services, the firm will typically construct each client’s account
holdings using mutual funds and equities to build diversified portfolios. It is not our typical investment
strategy to attempt to time the market but we may increase cash holdings modestly as deemed
appropriate, based on your risk tolerance and our expectations of market behavior. We may modify our
investment strategy to accommodate special situations like: low basis stock, stock options, legacy
holdings, inheritances, closely held businesses, collectibles, or special tax situations.
(Please refer to Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss for more
information.)
Participation in Wrap Fee Programs
We offer services through both wrap-fee programs and non-wrap fee programs. A wrap fee program is
defined as any advisory program under which a specified fee or fees not based directly upon transactions
in a client’s account is charged for investment advisory services (which may include portfolio
management or advice concerning the selection of other investment advisers) and the execution of client
transactions. Whenever a fee charged to a client for services described in this brochure (whether wrap
fee or non-wrap fee), we will receive all or a portion of the fee charged.
Tailor Advisory Services to Individual Needs of Clients
Our services are always provided based on the individual needs of each client. This means, for example,
that you are given the ability to impose restrictions on the accounts we manage for you, including specific
investment selections and sectors. We work with each client on a one-on-one basis through interviews
and questionnaires to determine the client’s investment objectives and suitability information.
Client Assets Managed by Northstar Financial Advisors LLC
The amount of clients’ assets managed by Northstar Financial Advisors LLC totaled $45,163,215 as of
December 31, 2023. $44,012,195 are managed on a discretionary basis and $1,151,020 are managed
on a non-discretionary basis.