Description of Services and Fees
Gerber Kawasaki Wealth & Investment Management is a registered investment adviser based in Santa
Monica, California. We are organized as a corporation under the laws of the State of California. We have
been providing investment advisory services since 2010. Ross M. Gerber and Danilo Kawasaki are our
principal owners. Currently, we offer the following investment advisory services, which are personalized
to each individual client:
• Wealth Management Services
• Exchange Traded Fund Sub-Adviser Services
• Financial Planning
• Selection of Other Advisers
• Pension Consulting Services
• Other Business Services
The following paragraphs describe our services and fees. Please refer to the description of each
investment advisory service listed below for information on how we tailor our advisory services to your
individual needs. As used in this Brochure, the words "we", "our" and "us" refer to Gerber Kawasaki
Wealth & Investment Management and the words "you", "your" and "client" refer to you as either a client
or prospective client of our firm. Also, you may see the term Associated Person throughout this Brochure.
As used in this Brochure, our Associated Persons are our firm's officers, employees, and all individuals
providing investment advice on behalf of our firm.
Wealth Management Services
We provide discretionary and non-discretionary continuous asset management and investment advisory
services. Our investment advice is tailored to meet our clients' needs and investment objectives. If you
retain our firm for wealth management services, we will meet with you to determine your investment
objectives, risk tolerance, and other relevant information (the "suitability information") at the beginning
of our advisory relationship. We will use the suitability information we gather to develop a strategy that
enables our firm to give you continuous and focused investment advice and/or to make investments on
your behalf. Once we construct an investment portfolio for you, we will monitor your portfolio's
performance on an ongoing basis and will recommend portfolio rebalancing as required by changes in
market conditions and in your financial circumstances.
If you participate in our discretionary management services, we require you to grant our firm
discretionary authority to manage your account. Discretionary authorization will allow us to determine
the specific securities, and the amount of securities, to be purchased or sold for your account without
your approval prior to each transaction. Discretionary authority is typically granted by the investment
advisory agreement you sign with our firm and the appropriate trading authorization forms. In our sole
discretion, we may allow you to limit our discretionary authority (for example, limiting the types of
securities that can be purchased for your account) by providing our firm with your restrictions and
guidelines in writing. If you enter into non-discretionary arrangements with our firm, we must obtain your
approval prior to executing any transactions on behalf of your account.
Associated Persons of our firm will conduct an initial interview with you during which a data-gathering
questionnaire will be undertaken to determine your financial situation and investment objectives. This
questionnaire will lead to the design of a model appropriate for your financial needs, time horizon, risk
tolerance and investment objectives. Recommendations will be made to invest in a portfolio of securities,
generally no load mutual funds or load mutual funds available at NAV, stocks, bonds, and other
appropriate investments. Reviews will be at least annually.
Wealth Building Program aka Get Invested
As part of our wealth management services, we have created a wealth building program (the "Program")
for investors with less than $250k in investable assets. The Program is designed to be an asset
accumulation program that allows clients with any asset base to get started with the help of a dedicated
investment advisor. Through the Program, we offer a free initial financial consultation as well as a
complementary portfolio review and analysis either online or in person. After the initial consultation and
review, we offer the client a full service implementation plan through either our standard wealth
management services, or through our Wealth Building or Get Invested Program.
For a $250 fee, we set up all investment accounts and implement the financial plan as created with the
client. This could entail opening several retirement and non-retirement accounts, as well as providing
life insurance for family protection. If you choose to participate in our standard wealth management
services, our ongoing supervisory services will cost 1.50% per annum, based on the value of the assets
managed. For example, a client investing $20,000 would pay a $250 one time membership/startup fee
and 1.50% of the $20,000 investment ($300) per year for access to a dedicated advisor and the financial
guidance we provide. Our wealth building program also has an option for 60 minute consultations for
clients with limited needs like a 401k allocation review or to discuss college planning for $250 per
consultation. The goal of the wealth building program is to help clients grow their assets and build the
base of their financial plan. Upon reaching $250k in assets, clients can request to be upgraded to our
wealth management program.
Exchange Traded Fund Sub-Adviser Services
In its capacity as sub-adviser to the primary adviser, AdvisorShares Investment, LLC, Gerber Kawasaki
Wealth & Investment Management manages the portfolio of AdvisorShares Gerber Kawasaki ETF
("Funds"). The Fund is an actively managed exchange-traded fund ("ETF") that seeks to achieve its
investment objective by investing in a focused portfolio of growth stocks. The Fund primarily invests in
U.S. exchange traded equity securities, including common and preferred stock and American
Depositary Receipts ("ADRs"). ADRs are securities traded on a local stock exchange that represent
interests in securities issued by a foreign publicly listed company. However, the extent to which the
investment policies seek such extrinsic results are more fully described in the Fund's Prospectus, and
all information in this Brochure is subject to, and expressly qualified by, statements in the Prospectus.
Any prospective investor in a Fund should review the Prospectus before investing.
Financial Planning Services
We offer broad-based, modular, and consultative financial planning services. Financial planning will
typically involve providing a variety of advisory services to clients regarding the management of their
financial resources based upon an analysis of their individual needs. If you retain our firm for financial
planning services, we will
meet with you to gather information about your financial circumstances and
objectives. Once we review and analyze the information you provide to our firm, we may deliver a written
plan to you, designed to help you achieve your stated financial goals and objectives.
Financial plans are based on your financial situation at the time we present the plan to you, and on the
financial information you provide to our firm. You must promptly notify our firm if your financial situation,
goals, objectives, or needs change.
Pursuant to California Code of Regulations, 10 CCR Section 260.235.2, Gerber Kawasaki Wealth &
Investment Management hereby makes the following statement: a conflict exists between the interest of
Gerber Kawasaki Wealth & Investment Management and the interests of the client. Further, the
client is under no obligation to act upon Gerber Kawasaki Wealth & Investment Management's
recommendations, and if the client elects to act on any of the recommendations, the client is under no
obligation to effect the transactions through Gerber Kawasaki Wealth & Investment Management.
You are under no obligation to act on our financial planning recommendations. Should you choose to
act on any of our recommendations, you are not obligated to implement the financial plan through any
of our other investment advisory services. Moreover, you may act on our recommendations by placing
securities transactions with any brokerage firm.
Selection of Other Advisers
As part of our investment advisory services, we may recommend that you use the services of a third
party money manager ("MM") to manage all, or a portion of, your investment portfolio. After gathering
information about your financial situation and objectives, we will recommend that you engage a specific
MM or investment program. Factors that we take into consideration when making our
recommendation(s) include, but are not limited to, the following: the MM's performance, methods of
analysis, fees, your financial needs, investment goals, risk tolerance, and investment objectives. We will
periodically monitor the MM(s)' performance to ensure its management and investment style remains
aligned with your investment goals and objectives.
Pension Consulting Services
We offer pension consulting services to employee benefit plans and their fiduciaries based upon the
needs of the plan and the services requested by the plan sponsor or named fiduciary. In general, these
services may include an existing plan review and analysis, plan-level advice regarding fund selection
and investment options, education services to plan participants, investment performance monitoring,
and/or ongoing consulting. These pension consulting services will generally be non-discretionary and
advisory in nature. The ultimate decision to act on behalf of the plan shall remain with the plan sponsor
or other named fiduciary.
We may also assist with participant enrollment meetings and provide investment-related educational
seminars to plan participants on such topics as:
• Diversification
• Asset allocation
• Risk tolerance
• Time horizon
Our educational seminars may include other investment-related topics specific to the particular plan.
We may also provide additional types of pension consulting services to plans on an individually
negotiated basis. All services, whether discussed above or customized for the plan based upon
requirements from the plan fiduciaries (which may include additional plan-level or participant-level
services) shall be detailed in a written agreement and be consistent with the parameters set forth in the
plan documents.
Other Business Services
We may, in the course of providing advisory services, provide a wide variety of other business services
under the dba (Gerber Kawasaki Tax Services) to individuals and/or business clients. These may
include, but are not limited to, Tax Services, Tax Estimates, Tax Projections, Tax Compliance, Tax
Consulting, Tax Planning, Accounting Services and Bookkeeping Services. It is expected that advisory
clients of our firm may engage us for other business services. Consequently, clients may become
advisory clients. You are under no obligation to utilize any services provided by our firm.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's Prohibited
Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the following
acknowledgment to you. When we provide investment advice to you regarding your retirement plan
account or individual retirement account, we are fiduciaries within the meaning of Title I of the Employee
Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws
governing retirement accounts. The way we make money creates some conflicts with your interests, so
we operate under a special rule that requires us to act in your best interest and not put our interest ahead
of yours. Under this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management and,
in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in your
best interest.
Types of Investments
We recommend all types of securities and we do not necessarily recommend one particular type of
security over another since each client has different needs and a different tolerance for risk. Additionally,
we may advise you on any type of investment that we deem appropriate based on your stated goals and
objectives. We may also provide advice on any type of investment held in your portfolio at the inception
of our advisory relationship. We may allow you to request that we refrain from investing in particular
securities or certain types of securities. You must provide these restrictions to our firm in writing.
Assets Under Management
As of December 31, 2023, we provide continuous management services for $2,439,571,164 in client
assets on a discretionary basis, and $154,061,798 in client assets on a non-discretionary basis.