Overview
American Money Management, LLC (“AMM”), established in 1999, is an SEC registered
Investment Adviser based in Rancho Santa Fe, California. The principal owners are Gabriel B.
Wisdom (a founder, 50% owner, and Managing Director of AMM) and Michael Moore (50%
owner, Managing Director and Chief Investment Officer of AMM).
Investment Supervisory Services
AMM’s primary business is providing investment supervisory services. In particular, AMM
manages client funds and securities for a fee based on a percentage of the fluctuating value of the
assets managed. AMM provides these services to individuals, investment companies, pension
and profit-sharing plans, trusts, corporations and other business entities. Investment supervisory
services include, but are not limited to, the following: Investment Strategy, Asset Allocation,
Asset Selection and Regular Portfolio Monitoring.
AMM tailors its investment advice to the individual needs of its clients by evaluating their
current investments with respect to their risk tolerance levels and investment time horizon. At
the outset of a new client relationship, AMM collects this information from the client in the form
of a Client Profile & Questionnaire and/or client interview. This information allows us to
select
a portfolio strategy that matches each client’s specific situation.
401-K Advisory Services
In addition to ongoing discretionary portfolio management services, we provide non-
discretionary advisory services to 401-K plans. These services include monitoring investment
choices on the 401-K platform, recommending changes to investment choices on the 401-K
platform, conducting periodic meetings at client’s location, and assisting with new plan
enrollments, among other services. While providing general asset allocation guidance, we do not
have the authority to buy or sell securities within the clients’ 401-K account. All investment and
allocation decisions are ultimately the clients own.
Financial Planning Services
In addition to our core investment supervisory business, AMM and our investment advisor
representatives may periodically provide financial planning services. Financial planning services
encompass a wide variety of client specific needs, including, but not limited to retirement
planning, budget development, Social Security and Medicare analysis, divorce financial analysis
and estate plan reviews.
As of March 4, 2024, AMM manages $650,322,932 on a discretionary basis, and $10,150,250 on
a non-discretionary basis.