Description of the Firm
Brave Eagle Wealth Management, LLC is a New York domiciled limited liability company formed in March of
2016. We operate under the trade name Brave Eagle Wealth Management. There are no subsidiaries nor is
the firm controlled by another financial services industry entity. Registration occurred in April of 2016.
Robert Ruggirello, CFA is the firm’s Managing Director and Chief Compliance Officer (supervisor).
1 He is also
the firm’s Managing Member and maintains controlling interest. Additional information about Mr. Ruggirello
and his background may be found at the end of this brochure.
Description of Advisory Services Offered
The firm’s wealth management services provide clients with a holistic plan that considers both human capital
(present value of future earnings) and financial capital. Human capital is analyzed as a security, e.g., equity-
like or bond-like. Human Capital, financial capital, risk tolerance, and insurance levels are all considered before
selecting an appropriate asset allocation. After selecting an asset allocation strategy, the firm recommends
the location to hold those assets, for example taxable vs. non-taxable accounts. The firm presents educational
workshops and or retirement seminars involving a broad range of financial planning and investing topics.
An initial interview is conducted by a representative of our firm to discuss your current situation, goals and
the scope of services that may be provided to you. During or prior to this meeting you will receive our Form
ADV Part 2 firm brochure that includes a statement regarding our privacy policy, as well as a brochure
supplement about the representative who will be assisting you. Our firm will disclose any material conflicts of
interest that could be reasonably expected to impair the rendering of unbiased and objective advice; such as
information found in Item 10 of this brochure.
If you wish to engage the firm for its services, you must first execute a client engagement agreement.
Thereafter further discussion and analysis will be conducted to determine your financial needs, goals,
holdings, etc. Depending on the scope of the engagement, you may be asked to provide copies of the following
documents early in the process:
• Wills, codicils and trusts
• Insurance policies
• Mortgage information
• Tax returns
• Student loans
• Divorce decree or separation agreement
• Current financial specifics including W-2s or 1099s
• Information on current retirement plans and benefits provided by your employer
• Statements reflecting current investments in retirement and non-retirement accounts
• Employment or other business agreements you may have in place
• Completed risk profile questionnaires or other forms provided by our firm
It is important that we are provided with an adequate level of information and supporting documentation
throughout the term of the engagement including but not limited to, source of funds, income levels, and an
account holder or attorney-in-fact’s authority to act on behalf of the account, among other information that
may be necessary for our services. The information and/or financial statements provided to us need to be
1 Please refer to the end of this brochure for further information about associated personnel professional designations.
accurate. Our firm may, but is not obligated to, verify the information that you have provided to us which will
then be used in the advisory process.
It is essential that you inform our firm of significant issues that may call for an update to your plan. Events
such as changes in employment or marital status, an unplanned windfall, etc., can have an impact on your
circumstances and plans. Our firm needs to be aware of such events so that adjustments may be made as
necessary.
Financial Planning & Consulting Services
Financial planning services may be as broad-based or narrowly focused as you desire. The incorporation of
most or all of the listed components allows not only a thorough analysis but also a refined focus of your plans
so that the firm is able to assist you in reaching your goals and objectives.
Cash Flow Analysis
A review of your income and expenses will be conducted to determine your current situation.
Recommendations may also be made regarding the appropriate level of cash reserves for emergencies and
other financial goals. These recommendations are based upon a review of cash accounts (such as money
market funds) for such reserves and may include strategies to save desired reserve amounts.
Risk Management
A risk management review includes an analysis of your exposure to major risks that could have a significant
adverse impact on your financial picture, such as premature death, disability, property and casualty losses, or
the need for long-term care planning. Advice may be provided on ways to minimize such risks and about
weighing the costs of purchasing insurance versus the benefits of doing so and, likewise, the potential cost of
not purchasing insurance (“self-insuring”).
Employee Benefits
A review is conducted, and analysis is made as to whether you, as an employee, are taking maximum
advantage of your employee benefits. We will also offer advice on your employer-sponsored retirement plan
and/or stock options, along with other benefits that may be available to you.
Personal Retirement
Planning
Retirement planning services typically include projections of your likelihood of achieving your financial goals,
with financial independence usually the primary objective. For situations where projections show less than
the desired results, a recommendation may include showing you the impact on those projections by making
changes in certain variables (i.e., working longer, saving more, spending less, taking more risk with
investments). If you are near retirement or already retired, advice may be given on appropriate distribution
strategies to minimize the likelihood of running out of money or having to adversely alter spending during
your retirement years.
College Funding
Advice involving college funding may include projecting the amount that will be needed to achieve post-
secondary education funding goals, along with savings strategies and the “pros-and-cons” of various college
savings vehicles that are available. We are also available to review your financial picture as it relates to
eligibility for financial aid or the best way to contribute to family members, such as grandchildren, if
appropriate.
Tax Strategies
Advice may include ways to minimize current and future income taxes as a part of your overall financial
planning picture. For example, recommendations may be offered as to which type of account(s) or specific
investments should be owned based in part on their “tax efficiency,” with consideration that there is always
a possibility of future changes to federal, state or local tax laws and rates that may impact your situation.
Estate Planning
We may assess ways to minimize or avoid future estate taxes by implementing appropriate estate planning
strategies such as the use of applicable trusts. We generally recommend that you consult with an attorney
when you initiate, update, or complete estate planning activities such as the creation or updating of wills,
powers of attorney, trusts, and other legal documents. We may provide you with contact information for
attorneys who specialize in estate planning when you wish to hire an attorney for such purposes. From time-
to-time, we will participate in meetings or phone calls between you and your attorney with your approval.
Divorce Planning
Separation or divorce can have a major impact on your goals and plans. We will work with you and your
divorce attorney to help you gain an understanding of your unique situation and provide you with a realistic
financial picture so that you are in a better situation to communicate with legal counsel, a mediator or soon
to be ex-spouse. We can assist in the completion of cash flow and net worth projections, budgetary analyses,
as well as help you to understand what the consequences and/or benefits are involving a settlement.
Investment Consultation
Our investment consultation component often involves providing information on the types of investment
vehicles available, employee retirement plans and/or stock options, investment analysis and strategies, asset
selection and portfolio design, as well as assistance if your investment account is maintained at another
broker/dealer or custodian. The strategies and types of investments that may be recommended are further
discussed in Item 8 of this brochure.
Business Consultation
We are available to assist small businesses in a variety of ways to include concepts to retain key personnel,
general financial advice, debt management, as well as assisting you with matters involving coordination with
your financial institution, attorney or accounting firm.
Portfolio Management Services
You may engage our firm to implement the investment strategies that we have recommended to you. We
typically prepare investment guidelines reflecting your objectives, time horizon, tolerance for risk, as well as
any reasonable account constraints you may have for your portfolio. For example, you have the right to
exclude certain securities (e.g., derivatives, “sin stocks,” etc.) at your discretion. Portfolio guidelines will be
designed to be specific enough to provide future guidance while allowing flexibility to work with changing
market conditions. Since this effort is the product of information and data you have given to us, you may be
asked to review it and provide your final approval. We will then develop a customized portfolio for you based
on your unique situation, investment goals and tolerance for risk, and will involve the employment of a broad
range or more narrowly focused choice of investment vehicles that are discussed in further detail in Item 8 of
this brochure. We manage investment portfolios on a discretionary or nondiscretionary basis (defined in Item
16).
Educational Workshops
We provide periodic complimentary educational seminar sessions for those desiring information on personal
finance and investing. Topics may include issues related to general financial planning, educational funding,
estate planning, retirement strategies, implications involving changes in marital status, and various other
current economic or investment topics. Our workshops are educational in nature and do not involve the sale
of insurance or investment products.
Wrap Fee Programs
The firm does not sponsor or serve as a portfolio manager involving wrapped fees.
Client Assets Under Management
As of December 31, 2023, our firm had approximately $52 million of reportable assets under its management,
all on a discretionary basis and $0 on a non-discretionary basis.