Adviser Profile

As of Date 08/17/2026
Registration SEC, Approved, 07/16/2020
ADV Location ROCHESTER, NY, United States
Contact Info 585 xxxxxxx
Websites
AUM* 441,162,450 76%
of that, discretionary 417,023,338 85%
Number of Employees 9 29%
of those in investment advisory functions 7 40%
Private Fund GAV* 0
Avg Account Size 325,822 50%
% High Net Worth 22.88% -38%
SMA’s Yes
Private Funds 0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Charitable organizations
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers
- Educational seminars/workshops

Compensation Arrangments

- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

Reported AUM

417M 357M 298M 238M 179M 119M 60M
2020 2021 2022 2023 2024 2025 2026
Discretionary
Non-discretionary

Private Funds

No private funds

Employees

Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker922908736 Stock NameVANGUARD GROWTH ETF $ Position$52,541,853 % Position15.00% $ Change14.00% # Change482.00%
Stck Ticker33738R506 Stock NameFIRST TRUST RISING DIVIDEND ACHIEVERS ETF $ Position$39,768,211 % Position11.00% $ Change22.00% # Change4.00%
Stck Ticker922020748 Stock NameVANGUARD CORE BOND ETF $ Position$35,511,343 % Position10.00% $ Change53.00% # Change53.00%
Stck Ticker922908744 Stock NameVANGUARD VALUE ETF $ Position$30,848,812 % Position9.00% $ Change2.00% # Change-8.00%
Stck Ticker47103U209 Stock NameJANUS HENDERSON SMALL/MID CAP GROWTH ALPHA ETF $ Position$26,039,343 % Position7.00% $ Change69.00% # Change34.00%
Stck Ticker316188309 Stock NameFIDELITY TOTAL BOND ETF $ Position$26,102,359 % Position7.00% $ Change73.00% # Change74.00%
Stck Ticker33740U729 Stock NameFT VEST LADDERED MODERATE BUFFER ETF $ Position$19,720,511 % Position6.00% $ Change7.00% # Change1.00%
Stck Ticker33738D747 Stock NameFT VEST INVESTMENT GRADE & TARGET INCOME ETF $ Position$18,920,206 % Position5.00% $ Change4.00% # Change5.00%
Stck Ticker47103U886 Stock NameJANUS HENDERSON SHORT DURATION INCOME ETF $ Position$13,619,672 % Position4.00% $ Change5.00% # Change5.00%
Stck Ticker47103U746 Stock NameJANUS HENDERSON SECURITIZED INCOME ETF $ Position$9,562,119 % Position3.00% $ Change # Change

Brochure Summary