This Disclosure document is being offered to you by Alexander LaBrunerie & Co., Inc. (“AFL” or “Firm”) about
the investment advisory services we provide. It discloses information about our services and the way those
services are made available to you, the client.
We are an investment management firm located in Columbia, Missouri. We specialize in investment
advisory services for individuals, high-net-worth individuals, trusts, corporations and other businesses,
pension and profit-sharing plans, and charitable organizations. Our Firm was founded in 1995 as a
registered investment adviser. Alexander LaBrunerie is the firm’s President is a 73% owner. Other owners
include Leann Knuth, Leslie Wilbers, and Bret Rodabaugh, all 9% owners.
We are committed to helping clients build, manage, and preserve their wealth and provide clarity and
direction to help clients achieve their stated financial goals. We will offer an initial complimentary meeting
at our discretion; however, investment advisory services are initiated only after you and AFL execute a
signed Investment Advisory Agreement.
INVESTMENT AND WEALTH MANAGEMENT AND SUPERVISION SERVICES
We manage advisory accounts on a discretionary and non-discretionary basis, including 529 Education
Savings Accounts and no-load Variable Annuities. For discretionary accounts, once we have determined a
profile and investment plan with a client, we will execute the day-to-day transactions without seeking prior
client consent. The client profile and investment plan guide account supervision. We may accept accounts
with certain restrictions if circumstances warrant. We primarily allocate client assets among various
investments such as preferred stocks, commons stocks, Exchanged Traded Funds (“ETFs”), no-load or load-
waived mutual funds, no-load annuities, fixed income bonds, REITS, corporate bonds, municipal bonds,
money markets, CDs, U.S. Treasuries, and cash positions in accordance with their stated investment
objectives. We select money market funds based on ease of use and interest rate. All positions are
considered asset allocation categories for the client’s investment strategy.
Where deemed appropriate, we may recommend that our clients invest in alternative assets, including
hedge funds, private equity funds, real estate funds, and other alternative funds. Although the Investment
Advisory Agreement with our Clients gives us broad investment authority, we do not anticipate investing in
other security types. However, from time to time, we will consider incorporating socially responsible
investing (Sustainable Investing Strategies (“SIS”) or Environment, Social, and Governance Strategies
(“ESG”) for those Clients who wish to align their portfolios with their personal preferences for Impact
Investing. This may include investing in both public and private markets. A Client’s investment allocation
and our strategy will depend on the Client's responses in review meetings, written questionnaires, stated
goals, risk tolerance, objectives, and personal preference for Impact Investing.
Clients are advised to promptly notify us if there are changes in their financial situation or if they wish to
place any limitations on managing their portfolios.
During discussions with clients, we determine the client’s objectives, time horizons, risk tolerance, and
liquidity needs. As appropriate, we also review a client’s prior investment history, as well as family
composition and background. We develop a client’s personal profile and investment plan based on client
needs. We then create and manage the client’s investments based on that profile and plan.
In performing our services, we shall not be required to verify any information received from the client or
the client’s other professionals on their behalf. The client gives their express permission that we may rely
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on this information. The client’s obligated to notify us immediately if circumstances have changed with
respect to their goals or changes in their financial condition.
Once we have determined the types of investments to be included in your portfolio and allocated them, we
will provide ongoing investment review and management services. This approach requires us to review
your portfolio periodically.
We tailor our advisory services to meet the needs of our clients and seek to ensure that your portfolio is
managed in a manner consistent with those needs and objectives. You can leave standing instructions with
us to refrain from investing in particular industries or invest in limited amounts of securities.
In all cases, you have a direct and beneficial interest in your securities, rather than an undivided interest in
a pool of securities. We have limited authority to direct the custodian to deduct our investment advisory
fees from your accounts, but only with your appropriate written authorization.
Where appropriate, we provide advice about any type of legacy position held in client portfolios. Typically,
these are ineligible assets to be custodied at our primary custodian. Clients will engage us to advise on
certain investment products not maintained at their primary custodian, such as variable life insurance,
annuity contracts, 529 education accounts, and assets held in employer-sponsored retirement plans.
You are advised and expected to understand that our past performance does not guarantee future results.
Certain capital market and economic risks exist that adversely affect an account’s performance. This could
result in capital losses in your account.
FINANCIAL PLANNING
Through the financial planning process, commonly referred to as the Financial Portrait, we strive to engage
our clients in conversations around the family’s goals, objectives, priorities, vision, and legacy – both for the
near term as well as for future generations. With the unique goals and circumstances of each family in
mind, our team will offer financial planning ideas and strategies to address the client’s holistic financial
picture, including estate, income tax, charitable donations, cash flow, long-term health care needs wealth
transfer, and family legacy, family educational plans for grandchildren, nieces, and nephews. Our team
works with our client’s other advisors (CPAs, Enrolled Agents, Estate Attorneys, Insurance Brokers, etc.) to
coordinate all parties' efforts toward the client’s stated goals. Such services include reports on specific
goals and objectives, general investment and/or planning recommendations, guidance to outside assets,
and periodic updates.
Our specific services in preparing your plan may include:
§ Review and clarification of your financial goals, such as retirement date
§ Assessment of your overall financial position, including cash flow, balance sheet, investment
strategy, risk management, and estate planning
§ Creation of a unique plan for each goal you have, including personal real estate, education,
retirement or financial independence, charitable giving, limited estate planning, and other
personal goals
§ Development of a goal-oriented investment plan, with input from various advisors to our clients
around tax suggestions, asset allocation, expenses, risk, and liquidity factors for each goal. This
includes IRA and qualified plans, taxable and trust accounts that require special attention
§ Design of a risk management plan including risk tolerance, risk avoidance, mitigation, and transfer,
including liquidity as well as various insurance and possible company benefits; and
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§ Crafting and implementation of, in conjunction with your estate and/or corporate attorneys and a
tax advisor, an estate settlement to provide for you in the event of an incapacity or death
Clients are obligated to answer questionnaires and provide accurate information regarding their current
financial situation and goals on an ongoing basis. In performing its services, Alexander LaBrunerie & Co. is
not obligated to verify any information received from the client or the clients other professional service
providers and is expressly authorized to rely thereon. Moreover, each client is advised that it remains their
responsibility to promptly notify Alexander LaBrunerie & Co. if ever there is any change in their financial
situation or investment objectives to review, evaluate, or revise Alexander LaBrunerie & Co.’s previous
recommendations or services.
A written evaluation of each client's initial situation or Financial Plan is provided to the client. Alexander
LaBrunerie & Co. does not advise on social security, Medicare, or Medicaid programs. We provide pertinent
information to assist the client in making an informed decision. An annual review will be provided by AFL,
if indicated by the client and the Firm per the Agreement. More frequent reviews occur but are not
necessarily communicated to the client unless immediate changes are recommended. Financial Plans are
not estate and tax plans and Alexander LaBrunerie & Co. does not warrant their Financial Plans as such.
Beneficiary reviews and the updating of primary and contingent beneficiaries is the responsibility of the
client.
The client will be solely responsible for accepting or rejecting the Planner’s financial planning advice and
implementing any such investment recommendations. Planner may recommend itself, one of its affiliates,
or a third party to
assist the Client with the implementation of Planner’s financial planning advice. A conflict
of interest exists where the planner recommends itself or any of its affiliates to implement any such advice.
The client understands that the client may choose any advisor, brokerage firm, or other professionals to
implement the recommendations and advice given by the Planner. If the client engages any such
recommended professional, and a dispute arises thereafter relative to such engagement, the client agrees
to seek recourse exclusively from and against the engaged professional/firm and hold harmless the Planner
and AFL, including any affiliates, from any and all damages or losses incurred by outside professionals AFL
refers to the client. employees and affiliates
Long term plans are not guaranteed, and future projections may turn out to be inaccurate. Inaccurate plans
may result in capital depletion and loss of income.
These services end upon your death and are not transferable to your heirs, beneficiaries or estate unless
previously agreed to in writing by all parties.
CONSULTING SERVICES
We also provide clients investment advice on a more-limited basis on one-or-more isolated areas of concern,
real estate, and/or advice.
In these consultation engagements, you will be required to select your own investment managers,
custodian and/or insurance companies for the implementation of consulting recommendations. If your
needs include brokerage and/or other financial services, we will recommend the use of one of several
investment managers, brokers, banks, custodians, insurance companies or other financial professionals.
You must independently evaluate these firms before opening an account or transacting business, and you
have the right to effect business through any firm you choose.
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RETIREMENT PLAN CONSULTING SERVICES
Retirement Plan Consulting Services includes providing participant enrollment meetings and assisting with
participant education. While the primary clients for these services will be pension, profit sharing and 401(k)
plans, we offer these services, where appropriate, to individuals and trusts and organizations.
When serving as an ERISA 3(21) investment advisor, the Plan Sponsor, and Our Firm share fiduciary
responsibility. The Plan Sponsor retains ultimate decision-making authority for the investments and may
accept or reject the recommendations in accordance with the terms of a separate ERISA 3(21) Plan Sponsor
Investment Advisory Agreement between our Firm and the Plan Sponsor. Under the 3(21) agreement. Our
Firm provides the following services to the Plan Sponsor:
§ Screen investments and make recommendations.
§ Monitor the investments and suggests replacement investments when appropriate.
§ Provide a quarterly monitoring report.
§ Assist the plan sponsor in developing an Investment Policy Statement (“IPS”).
§ Recommend QDIA alternatives.
§ Recommend non-discretionary model portfolios.
We can also be engaged to provide Plan Consulting Services. Plan Consulting Services include financial
education to Plan participants, participant seminars, benchmarking the Plan services, education to fiduciary
committee members, and monitoring the service provider. The scope of education provided to participants
will not constitute “investment advice” within the meaning of ERISA, and participant education will relate
to general principles for investing and information about the investment options currently in the Plan. We
may also participate in initial enrollment meetings and periodic workshops and enrollment meetings for
new participants.
Disclosure Regarding Rollover Recommendations
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide investment advice to
you regarding your retirement plan account or individual retirement account, we are also fiduciaries within
the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code,
as applicable, which are laws governing retirement accounts. We have to act in your best interest and not
put our interest ahead of yours. At the same time, the way we make money creates some conflicts with
your interests.
A client or prospect leaving an employer typically has four options regarding an existing retirement plan
(and may engage in a combination of these options): (i) leave the money in the former employer’s plan, if
permitted, (ii) roll over the assets to the new employer’s plan, if one is available and rollovers are permitted,
(iii) rollover to an Individual Retirement Account (“IRA”), or (iv) cash out the account value (which could,
depending upon the client’s age, result in adverse tax consequences). Our Firm may recommend an
investor roll over plan assets to an IRA for which our Firm provides investment advisory services. As a result,
our Firm and its representatives may earn an asset-based fee. In contrast, a recommendation that a client
or prospective client leave their plan assets with their previous employer or roll over the assets to a plan
sponsored by a new employer will generally result in no compensation to our Firm. Our Firm therefore has
an economic incentive to encourage a client to roll plan assets into an IRA that our Firm will manage, which
presents a conflict of interest. To mitigate the conflict of interest, there are various factors that our Firm
will consider before recommending a rollover, including but not limited to: (i) the investment options
available in the plan versus the investment options available in an IRA, (ii) fees and expenses in the plan
versus the fees and expenses in an IRA, (iii) the services and responsiveness of the plan’s investment
MARCH 2024 | PAGE 8
professionals versus those of our Firm, (iv) protection of assets from creditors and legal judgments, (v)
required minimum distributions and age considerations, and (vi) employer stock tax consequences, if any.
Our Firm’s Chief Compliance Officer remains available to address any questions that a client or prospective
client has regarding the oversight.
THIRD PARTY MONEY MANAGERS
Our Firm may determine that engaging the expertise of an independent third-party money manager
(“TPMM’) is best suited for the client’s account. If deemed appropriate for the client, our Firm will
recommend utilizing an independent TPMM to aid in the implementation of investment strategies for the
client’s portfolio. In certain circumstances, we may allocate a portion of a portfolio to the TPMM for
separate account management based upon the client’s individual circumstances and objectives, including,
but not limited to, your account size and tax circumstances. Upon the recognition of such situations, in
coordination with the client, the client will engage directly with the TPMM for the management of those
assets. These TPMMs shall assist our Firm in managing the day-to-day investment operations of the various
allocations, shall determine the composition of the investments comprising the allocation, shall determine
what securities and other assets of the allocation will be acquired, held, disposed of or loaned in conformity
with the written investment objectives, policies, and restrictions and other statements of each client
comprising the allocation, or as instructed by our Firm.
TPMMs selected for your investments need to meet several quantitative and qualitative criteria established
by us. Among the criteria that may be considered are the TPMM’s experience, assets under management,
performance record, client retention, the level of client services provided, investment style, buy and sell
disciplines, capitalization level, and the general investment process.
The client is advised and should understand that:
§ A TPMM’s past performance is no guarantee of future results;
§ There is a certain market and/or interest rate risk which may adversely affect any TPMM’s
objectives and strategies, and could cause a loss in a client's account(s); and
§ Client risk parameters or comparative index selections provided to our Firm are guidelines only,
and there is no guarantee that they will be met or not be exceeded.
TPMMs take discretionary authority to determine the securities to be purchased and sold for the client. Our
Firm will work with the TPMM to communicate any trading restrictions or standing instructions to refrain
from a particular industry requested by the client. In all cases, trading restrictions will depend on the TPMM
and their ability to accommodate such restrictions.
All performance reporting will be the responsibility of the respective TPMM. Such performance reports will
be provided directly to you and our Firm. Disclosures will indicate whether the Firm or the TPMM is
providing the reporting.
We review the performance of our TPMMs on a periodic basis. More frequent reviews may be triggered by
changes in the TPMM’s management, performance or geopolitical and macroeconomic specific events.
Our Firm only enters into only a select number of relationships with TPMMs.
WRAP FEE PROGRAM
We do not participate in a Wrap Fee Program.
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ASSETS
As of December 31, 2023, we have $394,760,744, in discretionary assets under management and
$31,899,265 in non-discretionary assets under management for a total of $426,660,009 in regulatory assets
under management.