Adviser Profile

As of Date 03/25/2026
Registration SEC, Approved, 12/15/2017
ADV Location MENLO PARK, CA, United States
Contact Info (65 xxxxxxx
Websites
AUM* 883,702,842 24%
of that, discretionary 883,702,842 24%
Number of Employees 10 25%
of those in investment advisory functions 4 33%
Private Fund GAV* 0
Avg Account Size 588,351 19%
% High Net Worth 70.92% -1%
SMA’s Yes
Private Funds 0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pension and profit sharing plans
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses
- Pension consulting services
- Selection of other advisers

Compensation Arrangments

- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

Reported AUM

884M 757M 631M 505M 379M 252M 126M
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Discretionary
Non-discretionary

Private Funds

No private funds

Employees

Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker025072877 Stock NameAMERICAN CENTY ETF TR $ Position$17,733,724 % Position3.00% $ Change1.00% # Change-10.00%
Stck Ticker46137V357 Stock NameINVESCO EXCHANGE TRADED FD T $ Position$18,197,862 % Position3.00% $ Change4.00% # Change-6.00%
Stck Ticker46432F842 Stock NameISHARES TR $ Position$17,322,674 % Position3.00% $ Change0.00% # Change-6.00%
Stck Ticker381430529 Stock NameGOLDMAN SACHS ETF TR $ Position$18,655,197 % Position3.00% $ Change14.00% # Change14.00%
Stck Ticker922908751 Stock NameVANGUARD INDEX FDS $ Position$19,957,124 % Position3.00% $ Change7.00% # Change-7.00%
Stck Ticker922908629 Stock NameVANGUARD INDEX FDS $ Position$19,458,700 % Position3.00% $ Change-2.00% # Change248.00%
Stck Ticker921937835 Stock NameVANGUARD BD INDEX FDS $ Position$16,299,162 % Position3.00% $ Change42.00% # Change42.00%
Stck Ticker92203J407 Stock NameVANGUARD CHARLOTTE FDS $ Position$10,148,163 % Position2.00% $ Change43.00% # Change42.00%
Stck Ticker78464A763 Stock NameSPDR SERIES TRUST $ Position$11,372,385 % Position2.00% $ Change1.00% # Change-3.00%
Stck Ticker92206C870 Stock NameVANGUARD SCOTTSDALE FDS $ Position$14,041,863 % Position2.00% $ Change40.00% # Change40.00%

Brochure Summary