Emerald Advisors, which also does business as “the Smith Group” and “the Smith Group Multi-Family
Office,” offers a variety of family office advisory services, which include financial planning, consulting,
and investment management services. Prior to Emerald Advisors rendering any of the foregoing advisory
services, clients are required to enter into one or more written agreements with Emerald Advisors setting
forth the relevant terms and conditions of the advisory relationship (the “Advisory Agreement”).
Emerald Advisors filed for registration as an investment adviser in September 2019 and is wholly owned
by Michael Smith as November 2019.
As of December 31, 2023, Emerald Advisors had $678,903,760 assets under management, of which
$675,919,261 was managed on a discretionary basis and $2,984,499 was managed on a non-
discretionary basis.
While this brochure generally describes the business of Emerald Advisors, certain sections also discuss the
activities of its Supervised Persons, which refer to the Firm’s officers, partners, directors (or other persons
occupying a similar status or performing similar functions), employees or other persons who provide
investment advice on Emerald Advisors’ behalf and are subject to the Firm’s supervision or control.
Financial Planning and Consulting Services
Emerald Advisors offers clients a broad range of financial planning and consulting services, which include
any or all of the following functions:
• Business Planning
• Cash Flow Forecasting
•
Trust and Estate Planning
• Financial Reporting
•
Deferred compensation Planning
• Insurance Planning
• Retirement Planning
•
Family Office Services
• Risk Management
•
Charitable Giving
•
Distribution Planning
• Tax Planning
• Manager Due Diligence
•
Equity compensation evaluation
• Education Planning
• Lending
While each of these services is available on a stand-alone basis, certain of them can also be rendered in
conjunction with investment portfolio management as part of a comprehensive wealth management
engagement (described in more detail below).
In performing these services, Emerald Advisors is not required to verify any information received from the
client or from the client’s other professionals (e.g., attorneys, accountants, etc.,) and is expressly authorized
to rely on such information. Emerald Advisors recommends certain clients engage the Firm for additional
related services, its Supervised Persons in their individual capacities as insurance agents and/or other
professionals to implement its recommendations. Clients are advised that a conflict of interest exists for the
Firm to recommend that clients engage Emerald Advisors or its affiliates to provide (or continue to
provide) additional services for compensation, including investment management services. Clients retain
absolute discretion over all decisions regarding implementation and are under no obligation to act upon
any of the recommendations made by Emerald Advisors under a financial planning or consulting
engagement. Clients are advised that it remains their responsibility to promptly notify the Firm of any
change in their financial situation or investment objectives for the purpose of reviewing, evaluating or
revising Emerald Advisors’ recommendations and/or services.
Investment Management Services
Emerald Advisors provides clients with discretionary management of investment portfolios. Emerald
Advisors primarily allocates client assets among various exchange-traded funds (“ETFs”), individual debt
and equity securities, and market linked notes, and privately placed securities (including debt, equity and/or
interests in pooled investment vehicles) in accordance with their stated investment objectives. The Firm
also recommends a limited number of mutual funds and independent investment managers (“Independent
Managers”).
Where appropriate, the Firm also provides advice about any type of legacy position or other investment
held in client portfolios (clients should not assume that these assets are being continuously monitored or
otherwise advised on by the Firm unless specifically agreed upon). Clients can engage Emerald Advisors
to manage and/or advise on certain investment products that are not maintained at their primary custodian,
such as variable life insurance and annuity contracts and assets held in employer sponsored retirement plans
and qualified tuition plans (i.e., 529 plans). In these situations, Emerald Advisors directs or recommends
the allocation of client assets
among the various investment options available with the product. These assets
are generally maintained at the underwriting insurance company or the custodian designated by the
product’s provider.
Emerald Advisors tailors its advisory services to meet the needs of its individual clients and seeks to ensure,
on a continuous basis, that client portfolios are managed in a manner consistent with those needs and
objectives. Emerald Advisors consults with clients on an initial and ongoing basis to assess their specific
risk tolerance, time horizon, liquidity constraints and other related factors relevant to the management of
their portfolios. Clients are advised to promptly notify Emerald Advisors if there are changes in their
financial situation or if they wish to place any limitations on the management of their portfolios. Clients
can impose reasonable restrictions or mandates on the management of their accounts if Emerald Advisors
determines, in its sole discretion, the conditions would not materially impact the performance of a
management strategy or prove overly burdensome to the Firm’s management efforts.
Use of Independent Managers
As mentioned above, Emerald Advisors selects certain Independent Managers to actively manage a portion
of its clients’ assets. The specific terms and conditions under which a client engages an Independent
Manager may be set forth in a separate written agreement with the designated Independent Manager. That
agreement can be between the Firm and the Independent Manager (often called a subadvisor) or the client
and the Independent Manager (sometimes called a separate account manager). In addition to this brochure,
clients may also receive the written disclosure documents of the respective Independent Managers engaged
to manage their assets.
Emerald Advisors evaluates a variety of information about Independent Managers, which includes the
Independent Managers’ public disclosure documents, materials supplied by the Independent Managers
themselves and other third-party analyses it believes are reputable. To the extent possible, the Firm seeks
to assess the Independent Managers’ investment strategies, past performance and risk results in relation to
its clients’ individual portfolio allocations and risk exposure. Emerald Advisors also takes into
consideration each Independent Manager’s management style, returns, reputation, financial strength,
reporting, pricing and research capabilities, among other factors.
Emerald Advisors continues to provide services relative to the discretionary or non-discretionary selection
of the Independent Managers. On an ongoing basis, the Firm monitors the performance of those accounts
being managed by Independent Managers. Emerald Advisors seeks to ensure the Independent Managers’
strategies and target allocations remain aligned with its clients’ investment objectives and overall best
interests.
Security Claims Class Action Litigation
Emerald Advisors has engaged a third‐party service provider, Chicago Clearing Corporation (CCC), to
monitor and file securities claims class action litigation paperwork with claims administrators on behalf of
the Firm’s clients. When a claim is settled and payments are awarded to Emerald Advisors clients, it may
be necessary to share client information, such as name and account number, with CCC in connection with
this service.
Emerald Advisors does not receive any fees or remuneration in connection with this service nor does it
receive any fees from the third‐party provider(s). CCC earns a fee based on a flat percentage of all claims
it collects on behalf of Emerald Advisors’ clients. This fee is collected and retained by CCC out of the
claims paid by the claim administrator. Clients may opt out of this service at any time. If a client opts out,
Emerald Advisors does not have an obligation to advise or take any action on behalf of a client with
regard to class action litigation involving investments held in or formerly held in a clientʹs account.
Class Action Claims
In October of 2023, we began providing class action litigation monitoring and securities claim filing
services through an independent third party, Chicago Clearing Corporation ("CCC"). You are included in
this service unless you choose to opt out. You may change your opt-out election at any time by notifying
us in writing. If you participate in this service, CCC will retain 15% of each claim recovery you receive.
We have the right to change the provider of this service. If we do, we will notify you and send you
another opt-out election form.