Description of Firm
Source Financial Advisors, LLC (“Source”) is a limited liability company formed on June 29, 2012, in
the State of New York. Source became registered as an Investment Adviser Firm in July 2012. Source
is principally owned by Michelle Smith. Ms. Smith is also Source’s Managing Member. Source is a
fiduciary and is required to act in a client’s best interest at all times.
As discussed below, Source offers to its clients (individuals, business entities, pension and profit-
sharing plans, trusts, estates and charitable organizations, etc.) investment advisory services, and,
to the extent specifically requested by a client, financial planning and related consulting services.
The purpose of this Brochure is to disclose the conflicts of interest associated with the investment
transactions, compensation and any other matters related to investment decisions made by our firm
or its representatives. As a fiduciary, it is our duty to always act in the client’s best interest.
As used in this brochure, the words "we," "our," and "us" refer to Source and the words "you," "your,"
and "client" refer to you as either a client or prospective client of our firm.
Types of Advisory Services Offered
The client can determine to engage Source to provide discretionary and/or non-discretionary
investment advisory services on a fee basis. Source’s annual investment advisory fee is based upon a
percentage (%) of the market value of the assets placed under Source’s management, generally
between negotiable and 1.00%. Source may impose a minimum fee of $5,000 per quarter and, in its
sole discretion, may negotiate to waive its stated account minimum fee or to reduce any fee.
Source's annual investment advisory fee shall include investment advisory services, and, to the
extent specifically requested by the client, financial planning, and consulting services. In the event
that the client requires extraordinary planning and/or consultation services (to be determined in the
sole discretion of Source), Source may determine to charge for such additional services, the dollar
amount of which shall be set forth in a separate written notice to the client.
Source has entered into a contractual relationship with Dynasty Financial Partners, LLC (“Dynasty”),
which provides Source with operational and back- office support including access to a network of
service providers. Through the Dynasty network of service providers, Source receives preferred
pricing on trading technology, reporting, custody, brokerage, compliance, and other related
services. Dynasty charges a “Platform Fee,” for which, unless otherwise disclosed, the client will be
charged, separate from and in addition to such client’s annual investment management fee, as
described in Item 5. In addition, Dynasty’s subsidiary, Dynasty Wealth Management, LLC (“DWM”)
is an SEC registered investment adviser, that provides access to a range of investment services
including: separately managed accounts (“SMA”), mutual fund and ETF asset allocation strategies,
and unified managed accounts (“UMA”) managed by external third- party managers (collectively,
the “Investment Programs”). Source and its clients may separately engage the services of Dynasty
and/or its subsidiaries to access the Investment Programs. Under the SMA and UMA programs,
Source will maintain the ability to select the specific, underlying third party managers that will, in
turn, have day-to-day discretionary trading authority over the requisite client assets.
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DWM sponsors an investment management platform (the “Platform” or the “TAMP") that is
available to the advisers in the Dynasty Network, such as Source. Through the Platform, DWM and
Dynasty collectively provide certain technology, administrative, operations and advisory support
services that allow advisers to manage their own portfolios and access independent third-party
managers that provide discretionary services in the form of traditional managed accounts and
investment models. Advisers can allocate all or a portion of client assets among the different
independent third-party managers via the Platform. Advisers may also use the model management
feature of the TAMP by creating their own asset allocation model and underlying investments that
comprise the model. Through the model management feature, advisers may be able to outsource
the implementation of trade orders and periodic rebalancing of the model when needed.
Source will maintain the direct contractual relationship with each client and obtain, through such
agreements, the authority to engage independent third-party managers, DWM and/or Dynasty, as
applicable, for services rendered through the Platform in service of such client. Source may delegate
discretionary trading authority to DWM and/or independent third-party managers to effect
investment and reinvestment of client assets with the ability to buy, sell or otherwise effect
investment transactions and allocate client assets. If a client is participating in certain Investment
Programs, DWM or the designated manager, as applicable, is also authorized without prior
consultation of Source or the client to buy, sell, trade, or allocate such client’s assets in accordance
with the client’s designated portfolio and to deliver instructions to the designated broker-dealer
and/or custodian of such client’s assets.
Additionally, Source uses DWM’s customized portfolio solutions, which are offered to investment
advisers through its Outsourced Chief Investment Officer Program (the “OCIO Program”). Through
the OCIO Program, DWM provides discretionary investment management services through its
Investment Committee, in concert with research furnished by third party providers. Portfolios are
constructed, implemented, and monitored through an institutional due diligence program that
functions at the sub-manager and product level.
We engage Hamilton Capital, LLC (“Hamilton”), a registered investment adviser, for non-
discretionary investment consulting services. These services include access to Hamilton’s
investment team on market, asset allocation or manager performance, and review of our existing
portfolios. It remains our exclusive responsibility to implement any of Hamilton’s recommendations.
We also use GeoWealth Management LLC (“GeoWealth”) as a platform for certain client
relationships. GeoWealth is a registered investment adviser offering trading, model
implementation, and other back-office capabilities for us. Trading needs and program enrollment
requests are sent to GeoWealth for aggregation, block execution, and allocation to client accounts.
Financial Planning and Consulting Services (Stand-Alone Basis):
To the extent specifically requested by a client, Source determines whether to provide financial
planning and/or consulting services (including investment and non-investment related matters,
including estate planning, insurance planning, etc.) on a stand-alone separate fee basis. Source’s
planning and consulting fees are negotiable, but generally range from $5,000 to $50,000 on a fixed
fee basis, depending upon the level and scope of the service(s) required and the professional(s)
rendering the service(s). Prior to engaging Source to provide planning or consulting services, clients
are generally required to enter into a Financial Planning and Consulting Agreement with Source
setting forth the terms and conditions of the engagement (including termination), describing the
ADV Part 2A – Firm Brochure Page 6 Source Financial Advisors, LLC
scope of the services to be provided, and the portion of the fee that is due from the client prior to
Source commencing services. If requested by the client, Source recommends the services of other
professionals for implementation purposes. The client is under no obligation to engage the services
of any such recommended professional. The client retains absolute discretion over all such
implementation decisions and is free to accept or reject any recommendation from Source.
If the client engages any such recommended professional, and a dispute arises thereafter relative to
such engagement, the client agrees to seek recourse exclusively from and against the engaged
professional.
It remains the client’s responsibility to promptly notify Source if there is ever any change in
his/her/its financial situation or investment objectives for the purpose of
reviewing/evaluating/revising Source’s previous recommendations and/or services.
We offer a personalized, concierge service (“Wife2CFO”) that assists divorced women with their
transition to financial independence that is typically completed in 12 months. The Wife2CFO
program has a list of offerings that include financial planning sessions, certain tools and resources,
customized proprietary schedules along with client appreciation and community events. Such
service is also offered in other term lengths and price points to accommodate those women who
sign up for the program.
We currently offer a Wife2CFO 8-week online program which has a financial education and literacy-
based agenda. The program is comprised of 8 weekly online sessions. The goal of the program is to
help participants organize, become educated, and gain the confidence to manage their financial
matters and portfolio. This program is offered in a group setting in a webinar environment.
In addition, we also offer a Wife2CFO Flex program
which mimics the 8-week online program but at
a reduced rate which enables the client to watch pre-recorded videos at their desired pace.
We offer a personalized, concierge service, generationU (“genU”) that assists and educates young
adults who are expecting to inherit significant wealth. This education based service includes a list of
offerings to be completed online and/or in a live environment with company employees instructing
clients and access to company owned & 3rd party tools and technology. The length of the program is
approximately 4-6 months, whereas the curriculum includes: financial terminology, budgeting &
withdrawals, asset allocation, investment approaches, assisting with important and difficult
conversations about finances to respective parties, and crafting a unique financial roadmap for
clients to use upon conclusion of the genU program.
Miscellaneous:
Non-Investment Consulting/Implementation Services. To the extent requested by the client,
Source may provide consulting services regarding non-investment related matters, such as estate
planning, tax planning, insurance planning, etc. Neither Source, nor any of its representatives, serves
as an attorney or an accountant and no portion of Source’s services should be construed as same.
To the extent requested by a client, Source may recommend the services of other professionals for
certain non-investment implementation purposes (i.e., attorneys, accountants, insurance, etc.). The
client is under no obligation to engage the services of any such recommended professional. The
client retains absolute discretion over all such implementation decisions and is free to accept or
reject any recommendation from Source.
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If the client engages any such recommended professional, and a dispute arises thereafter relative to
such engagement, the client agrees to seek recourse exclusively from and against the engaged
professional.
It remains the client’s responsibility to promptly notify Source if there is ever any change in
his/her/their/its financial situation or investment objectives for the purpose of
reviewing/evaluating/revising Source’s previous recommendations and/or services.
Non-Discretionary Service Limitations. Clients that determine to engage Source on a non-
discretionary investment advisory basis must be willing to accept that Source cannot effect any
account transactions without obtaining prior verbal consent to any such transaction(s) from the
client. Thus, in the event of a market correction during which the client is unavailable, Source will be
unable to effect any account transactions (as it would for its discretionary clients) without first
obtaining the client’s verbal consent.
Inverse/Enhanced Market Strategies. Source may utilize long and short mutual funds and/or
exchange traded funds that are designed to perform in either an: (1) inverse relationship to certain
market indices (at a rate of 1 or more times the inverse [opposite] result of the corresponding index)
as an investment strategy and/or for the purpose of hedging against downside market risk; and (2)
enhanced relationship to certain market indices (at a rate of 1 or more times the actual result of the
corresponding index) as an investment strategy and/or for the purpose of increasing gains in an
advancing market. There can be no assurance that any such strategy will prove profitable or
successful. In light of these enhanced risks/rewards, a client may direct Source, in writing, not to
employ any or all such strategies for his/her/their/its accounts.
Private Investment Funds. Source may provide investment advice regarding unaffiliated private
investment funds. Source’s role relative to the private investment funds shall be limited to its initial
and ongoing due diligence and investment monitoring services. If a client determines to become a
private fund investor, the amount of assets invested in the fund(s) shall be included as part of “assets
under management” for purposes of Source calculating its investment advisory fee. Source’s clients
are under absolutely no obligation to consider or make an investment in a private investment
fund(s).
Private investment funds generally involve various risk factors, including, but not limited to,
potential for complete loss of principal, liquidity constraints and lack of transparency, a complete
discussion of which is set forth in each fund’s offering documents, which will be provided to each
client for review and consideration. Unlike other liquid investments that a client may maintain,
private investment funds do not provide daily liquidity or pricing. Each prospective client investor
will be required to complete a Subscription Agreement, pursuant to which the client shall establish
that he/she is qualified for investment in the fund and acknowledges and accepts the various risk
factors that are associated with such an investment.
Valuation. In the event that Source references private investment funds owned by the client on any
supplemental account reports prepared by Source, the value(s) for all such private investment funds
shall reflect either the initial purchase and/or the most recent valuation provided by the fund
sponsor. If the valuation reflects the initial purchase price (and/or a value as of a previous date), the
current value(s) (to the extent ascertainable) could be significantly more or less than the original
purchase price.
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Independent Managers. Source may allocate (and/or recommend that the client allocate) a portion
of a client’s investment assets among unaffiliated independent investment managers in accordance
with the client’s designated investment objective(s). In such situations, the Independent Manager[s]
shall have day-to-day responsibility for the active discretionary management of the allocated assets.
Source shall continue to render investment advisory services to the client relative to the ongoing
monitoring and review of account performance, asset allocation, and client investment objectives.
Factors which Source shall consider in recommending Independent Manager[s] include the client’s
designated investment objective(s), management style, performance, reputation, financial strength,
reporting, pricing, and research.
Administrative Services. Source may use third-party providers for the purpose of performing
certain administrative services. These providers have been authorized to receive client account
information and/or data, including non-public personal information, to facilitate administration and
reporting by Source.
Client Obligations. In performing its services, Source shall not be required to verify any
information received from the client or from the client’s other professionals and is expressly
authorized to rely thereon. Moreover, each client is advised that it remains his/her/its responsibility
to promptly notify Source if there is ever any change in his/her/its financial situation or investment
objectives for the purpose of reviewing/evaluating/revising Source’s previous recommendations
and/or services.
Retirement Plan Rollover Recommendations. A client or prospective client leaving an employer
typically has four options regarding an existing retirement plan (and may engage in a combination
of these options): (i) leave the money in the former employer’s plan, if permitted, (ii) roll over the
assets to the new employer’s plan, if one is available and rollovers are permitted, (iii) roll over to an
Individual Retirement Account (“IRA”), or (iv) cash out the account value (which could, depending
upon the client’s age, result in adverse tax consequences). If our firm recommends that a client roll
over their retirement plan assets into an account to be managed by our firm, such a
recommendation creates a conflict of interest if our firm will earn new (or increase its current)
compensation as a result of the rollover. If our firm provides a recommendation as to whether a
client should engage in a rollover or not, the firm is acting as a fiduciary within the meaning of Title
I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. No client is under any obligation to roll over
retirement plan assets to an account managed by our firm.
Disclosure Statement. A copy of Source’s written Brochure as set forth on Part 2A of Form ADV shall
be provided to each client prior to, or contemporaneously with, the execution of the Investment
Advisory Agreement or Financial Planning and Consulting Agreement.
Source shall provide investment advisory services specific to the needs of each client. Prior to
providing investment advisory services, an investment adviser representative will ascertain each
client’s investment objective(s). Thereafter, Source shall allocate and/or recommend that the client
allocate investment assets consistent with the designated investment objective(s). The client may,
at any time, impose reasonable restrictions, in writing, on Source’s services.
Source does not participate in a wrap fee program.
As of December 31, 2023, Source had $513,351,255 in assets under management on a discretionary
ADV Part 2A – Firm Brochure Page 9 Source Financial Advisors, LLC
basis and $6,124,447 on a non-discretionary basis for a total of $519,475,702.