EAN EQUITY FINANCIAL SERVICES LLC, (“the Firm” or “ the Adviser”) was founded in
January, 2000. Eric A. Norberg is the 100% owner of the Firm and is the sole
employee. The Firm provides personalized confidential financial planning and
investment management to individuals, pension and profit sharing plans, trusts, estates,
charitable organizations and small businesses.
The initial meeting, which is by telephone or in person, is free of charge and is
considered an exploratory interview to determine the extent to which financial planning
and/or investment management may be beneficial to the client.
EAN EQUITY FINANCIAL SERVICES LLC provides investment supervisory services,
also known as asset management services; manages investment advisory accounts not
involving investment supervisory services and furnishes investment advice through
consultations.
On more than an occasional basis, the Firm furnishes advice to clients on matters not
involving securities, such as financial planning matters, taxation issues, and trust
services that often include estate planning.
As of December 31, 2023, The Adviser manages approximately $126,891,329 in assets
for approximately 65 clients. Approximately $60,350,815 is managed on a discretionary
basis, and $66,540,514 is managed on a non-discretionary basis.
The goals and objectives for each client are documented in client files. Investment
policy statements may be created that reflect the stated goals and objectives. Clients
may impose restrictions on investing in certain securities or types of securities.
Agreements cannot not be assigned without client consent.
A written financial plan is prepared for clients by EAN EQUITY FINANCIAL SERVICES
LLC (as a “Planner”), if financial planning services are engaged. The financial plan is
designed to help the client with all aspects of financial planning without ongoing
investment management after the financial plan is completed.
The financial plan includes, but is not limited to: a net worth statement; a cash flow
statement; a review of investment accounts, including reviewing asset allocation and
providing repositioning recommendations; strategic tax planning; a review of retirement
accounts and plans including recommendations; a review of insurance policies and
recommendations for changes, if necessary; a financial
independence analysis; estate
planning review and recommendations; and education planning with funding
recommendations.
Detailed investment advice and specific recommendations are provided as part of a
financial plan. Implementation of the recommendations is at the discretion of the client.
Many clients choose to have the Firm manage their assets in order to obtain ongoing in-
depth advice and life planning. All aspects of the client’s financial affairs are reviewed,
often including those of the client’s children. Realistic and measurable goals are set
and objectives to reach those goals are defined. As goals and objectives change over
time, suggestions are made and implemented on an ongoing basis.
Although the Investment Advisory Services Agreement is an ongoing agreement and
constant adjustments are required, the length of service to the client is at the client’s
discretion. The client or the Advisor may terminate an Agreement by written notice to
the other party. Tax preparation work is usually included in the Financial Planning or
Investment Advisory Services Agreements scope of work at the discretion of the client.
Tax preparation work is performed, if client chooses, separately from Financial
Planning or Investment Advisory Services Agreement.
The Adviser provides hourly planning, advisory and consulting services for clients who
need advice on a limited scope of work.
Investments include: equities (stocks), warrants, corporate debt securities, commercial
paper, certificates of deposit, municipal securities, investment company securities
(variable life insurance, variable annuities, and mutual funds shares), U. S. government
securities, options contracts, futures contracts, and interests in partnerships.
Either party may terminate this agreement upon written notice. In the event of termination,
the Firm will provide a pro-rata refund of its quarterly fee with the exception of the initial
payment for financial planning services. Notwithstanding the foregoing, Client has the
right to terminate this Agreement without penalty within five (5) business days of the date
of execution hereof. If not so canceled, this Agreement shall be binding upon Client.
EAN EQUITY FINANCIAL SERVICES LLC may terminate any of the aforementioned
agreements at any time by notifying the client in writing