QP Wealth Management offers a variety of advisory services, which include financial planning, consulting,
and investment management services. Prior to QP Wealth Management rendering any of the foregoing
advisory services, clients are required to enter into one or more written agreements with QP Wealth
Management setting forth the relevant terms and conditions of the advisory relationship (the “Advisory
Agreement”).
QP Wealth Management filed for registration as an investment adviser in April 2019 and is owned by James
W. Lloyd, Thomas W. Leidner, and Lisa K. Heerwagen. As of December 31, 2023, QP Wealth Management
had $ 222,067,462 of assets under management, $ 119,348,392 of which was managed on a discretionary
basis and $ 102,719,070 of which was managed on a non-discretionary basis.
While this brochure generally describes the business of QP Wealth Management, certain sections also
discuss the activities of its Supervised Persons, which refer to the Firm’s officers, partners, directors (or
other persons occupying a similar status or performing similar functions), employees or other persons who
provide investment advice on QP Wealth Management’s behalf and are subject to the Firm’s supervision
or control.
Financial Planning and Consulting Services
Financial Planning and General Investment Consulting
QP Wealth Management offers clients a broad range of financial planning and consulting services, which
include any or all of the following functions:
• Business Planning
•
Cash Flow Forecasting
• Trust and Estate Planning
•
Financial Reporting
•
Investment Consulting
• Insurance Planning
• Retirement Planning
•
Risk Management
• Charitable Giving
•
Distribution Planning
•
Tax Planning
• Manager Due Diligence
General Financial Planning and Consulting Terms
While each of these financial planning and consulting services is available on a stand-alone basis, certain
of them can also be rendered in conjunction with investment portfolio management as part of a
comprehensive wealth management engagement (described in more detail below). The Firm’s wealth
management services generally includes initial and ongoing financial planning and consulting services.
In performing these services, QP Wealth Management is not required to verify any information received
from the client or from the client’s other professionals (e.g., attorneys, accountants, etc.,) and is expressly
authorized to rely on such information. QP Wealth Management recommends certain clients engage the
Firm for additional related services to implement its recommendations. Clients are advised that a conflict
of interest exists for the Firm to recommend that clients engage QP Wealth Management or its affiliates to
provide (or continue to provide) additional services for compensation, including investment management
services. Clients retain absolute discretion over all decisions regarding implementation and are under no
obligation to act upon any of the recommendations made by QP Wealth Management under a financial
planning or consulting engagement. Clients are advised that it remains their responsibility to promptly notify
the Firm of any change in their financial situation or investment objectives for the purpose of reviewing,
evaluating or revising QP Wealth Management’s recommendations and/or services.
Financial Institution Consulting Services
QP Wealth Management provides investment consulting services to certain broker/dealers’ customers
(“Brokerage Customers”) who provide written consent requesting to receive the firm’s consulting services.
Brokerage Customers have entered into a written advisory agreement with QP Wealth Management.
Investment and Wealth Management Services
QP Wealth Management manages client investment portfolios on a discretionary or non-discretionary basis.
In addition, QP Wealth Management provides certain clients with wealth management services which
include a broad range of financial planning and consulting services as well as discretionary and/or non-
discretionary management of investment portfolios.
QP Wealth Management primarily allocates client assets among various exchange-traded funds (“ETFs”),
individual debt and equity securities and options in accordance with their stated investment objectives. In
addition, QP Wealth Management also recommends that certain eligible clients invest in pooled privately
placed securities (such as a hedge funds, private equity funds, and interval funds) and other private
placements (including equity, credit, real estate, and other private investments) together and hereafter
referred to as “Alternative Investments”. Less frequently, the Firm will allocate among mutual funds and/or
independent investment managers (“Independent Managers”).
Where appropriate, the Firm also provides advice about any type of legacy position or other investment
held in client portfolios, but clients should not assume that these assets are being continuously monitored
or otherwise advised on by the Firm unless specifically agreed upon. Clients can engage QP Wealth
Management to manage and/or advise on certain investment products that are not maintained at their
primary custodian, such as variable life insurance and annuity contracts and assets held in employer
sponsored retirement plans and qualified tuition plans (i.e., 529 plans). In these situations, QP Wealth
Management directs or recommends the allocation of client assets among the various investment options
available with the product. These assets are generally maintained at the underwriting insurance company
or the custodian designated by the product’s provider.
QP Wealth Management tailors its advisory services to meet the needs of its individual clients and seeks to
ensure, on a continuous basis, that client portfolios are managed in a manner consistent with those needs
and objectives. QP Wealth Management consults with clients on an initial and ongoing basis to assess their
specific risk tolerance, time horizon, liquidity constraints and other related factors relevant to the
management of their portfolios. Clients are advised to promptly notify QP Wealth Management if there are
changes in their financial situation or if they wish to place any limitations on the management of their
portfolios. Clients can impose reasonable restrictions or mandates on the management of their accounts if
QP Wealth Management determines, in its sole discretion, the conditions would not materially impact the
performance of a management strategy or prove overly burdensome to the Firm’s management efforts.
Alternative Investment Consulting and Investment Management
QP Wealth Management provides initial and ongoing advice about alternative investments. The Firm
provides due diligence and management services regarding the initial and ongoing investment by clients in
the Alternative Investments. These initial and ongoing services include, but are not limited to:
• Due Diligence – The Firm conducts due diligence, research services, investment sourcing, asset
allocation and portfolio completion, for clients interested in Alternative Investments. Alternative
Investment due diligence services are typically offered based on the appropriateness of the
investment for the individual client. The Firm reviews numerous investment proposals from
Alternative Investments. From this analysis, the Firm determines those Alternative Investments it
would like to consider for implementation. In furtherance of that consideration, the Firm: i) reviews
information and documents provided by the Alternative Investment issuer; ii) conducts calls with
management to ensure a thorough understanding of all aspects of the information and documents
received; and iii) reviews how the Alternative Investment should perform during the various stages
of the economic cycle.
• Client Holdings Review – The Firm also conducts a review of the Alternative Investment and the
client’s holdings to understand how this investment should interact with the client’s traditional and
Alternative Investments already in place. At the client level, the Firm develops asset allocation
strategies that cover the range of Alternative Investment exposure. The Firm maintains an
understanding of where the Alternative Investment is within the investment lifecycle and how to
commit additional Alternative Investments to maintain the desired allocation. When available and
necessary, the Firm may assist clients in negotiating terms of investment in the Alternative
Investments (including fees, commitment level, etc.).
• Ongoing due diligence of Alternative Investments – The Firm attends due diligence meetings with
Alternative Investment sponsors. In addition, Firm Supervised Persons attend various conferences,
to gain a better understanding of existing strategies as well as exploring new opportunities.
• Management – The Firm offers ongoing management of the Alternative Investment by coordinating
capital call payments and distributions and allocating and maintaining of capital call reserves.
Use of Independent Managers
As mentioned above, QP Wealth Management selects certain Independent Managers to actively manage a
portion of its clients’ assets. The specific terms and conditions under which a client engages an Independent
Manager may be set forth in a separate written agreement with the designated Independent Manager. In
addition to this brochure, clients may also receive the written disclosure documents of the respective
Independent Managers engaged to manage their assets.
QP Wealth Management evaluates a variety of information about Independent Managers, which includes
the Independent Managers’ public disclosure documents, materials supplied by the Independent Managers
themselves and other third-party analyses it believes are reputable. To the extent possible, the Firm seeks
to assess the Independent Managers’ investment strategies, past performance and risk results in relation to
its clients’ individual portfolio allocations and risk exposure. QP Wealth Management also takes into
consideration each Independent Manager’s management style, returns, reputation, financial strength,
reporting, pricing and research capabilities, among other factors.
QP Wealth Management continues to provide services relative to the discretionary or non-discretionary
selection of the Independent Managers. On an ongoing basis, the Firm monitors the performance of those
accounts being managed by Independent Managers. QP Wealth Management seeks to ensure the
Independent Managers’ strategies and target allocations remain aligned with its clients’ investment
objectives and overall best interests.
Pontera Third-Party Services
Participant Account Management (Discretionary) – QP Wealth Management uses a third party platform to
facilitate management of held away assets such as defined contribution plan participant accounts, with
discretion. The platform allows us to avoid being considered to have custody of Client funds since we do
not have direct access to Client log-in credentials to affect trades. QP Wealth Management is not affiliated
with the platform in any way and receive no compensation from them for using their platform. A link will
be provided to the Client allowing them to connect an account(s) to the platform. Once Client account(s) is
connected to the platform, Adviser will review the current account allocations. When deemed necessary,
Adviser will rebalance the account considering client investment goals and risk tolerance, and any change
in allocations will consider current economic and market trends. The goal is to improve account
performance over time, minimize loss during difficult markets, and manage internal fees that harm account
performance. Client account(s) will be reviewed at least quarterly and allocation changes will be made as
deemed necessary.
QP refers insurance business to clients that are seeking insurance services through an individually licensed
insurance agent using a qualified provider. Clients have the option to use the agent referred by QP or any
other insurance agent they chose. QP Wealth Management will be paid fifty percent of the fee that is paid
to the insurance agent for the referral and placed insurance.
Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or individual retirement
account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or
the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we make
money creates some conflicts with your interests, so we operate under a special rule that requires us to act in your
best interest and not put our interest ahead of yours. Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.