Concord Wealth Partners, LLC (“CWP”) is a registered investment advisor based in Abingdon, VA. CWP has
established a network of partner offices that will provide advisory services under local “doing business as” names.
A complete list of approved doing business as names can be found by searching for Concord Wealth Partners, CRD
#118643 on the internet at
www.adviserinfo.sec.gov.
As used in the brochure, the words, “we,” “our,” and “us” refer to CWP and the words “you,” “your,” and “client”
refer to you as either a client or prospective client of our firm.
Concord Wealth Holdings, LLC is the 100% owner of CWP. The controlling shareholder of Concord Wealth
Holdings, LLC is Jonathan Wade Lopez.
We provide advisory financial planning and investment advisory services for our clients.
Financial Planning and Non-Investment Consulting/Implementation Services
We believe that financial planning is beneficial for clients that have goals they want to achieve in their life. Planning
is specific to each individual client's situation and includes events that are within the client’s control and some that
are beyond their control. We work with clients to set their goal priorities and develop a plan to help meet those
goals. We provide alternatives in the event that goals cannot be met with the parameters used. Financial planning
services include areas such as retirement, education, insurance, estate planning and taxes. Clients are under no
obligation to follow any recommendations made to them. You may receive advice for one or more areas of financial
planning if you choose not to do comprehensive planning.
Financial plans are based on your financial situation at the time we present the plan to you, and on the financial
information you provide to us. You must promptly notify us if your financial situation, goals, objectives, or needs
change. Neither CWP nor our investment advisor representatives assist clients with the implementation of any
financial plan, unless they have agreed to do so in writing. CWP does not monitor a client’s financial plan, and it is
the client’s responsibility to revisit the financial plan with CWP, if desired.
To the extent requested by a client, CWP shall provide consulting services regarding non-investment related matters,
such as estate planning, tax planning, insurance, etc. CWP does not serve as an attorney or accountant, and no portion
of CWP’s services should be construed as legal or accounting services. To the extent requested by a client, CWP may
recommend the services of other professionals for certain non- investment implementation purposes (i.e. attorneys,
accountants, insurance agents, etc.), including representatives of CWP related persons in their separate individual
capacities as registered representatives of a broker-dealer, Certified Public Accountants (“CPAs”) or licensed
insurance agents.
The client is under no obligation to engage the services of any such recommended professional. The client retains
absolute discretion over all such implementation decisions and is free to accept or reject any recommendation from
CWP and/or its representatives.
If the client engages any unaffiliated professional, recommended or otherwise, and a dispute arises thereafter relative
to such engagement, the client agrees to seek recourse exclusively from and against the engaged professional. At all
times, the engaged licensed professional(s) (i.e. attorney, accountant, insurance agent, etc.), and not CWP, shall be
responsible for the quality and competency of the services provided.
Please Note: Planning Limitations. CWP believes that it is important for the client to address financial planning
issues on an ongoing basis. CWP’s advisory fee, as set forth at Item 5 below, will remain the same regardless of
whether or not the client determines to address financial planning issues with CWP. It remains each client’s
responsibility to promptly notify CWP if there is ever any change in his/her/its financial situation or investment
objectives for the purpose of reviewing/evaluating/revising our previous recommendations and/or services.
Concord Wealth Partners Form ADV Part 2A Page 4
Investment Advisory Services
We also provide investment advisory services either alone or in conjunction with financial planning. You have the
option of authorizing us to act with discretion. Our investment advice is tailored to meet our clients' needs and
investment objectives. If you retain our firm for investment advisory services, we will meet with you to determine
your investment objectives, risk tolerance, and other relevant information at the beginning of our advisory
relationship. We will use the information we gather to develop a strategy that enables our firm to give you
continuous and focused investment advice and/or to make investments on your behalf. We will review each client's
investment portfolio at least annually. We will also monitor investments on a regular basis and make or recommend
changes if there is a reasonable basis to do so. Before engaging CWP to provide investment advisory services,
clients are generally required to enter into an Investment Advisory Agreement with CWP setting forth the terms and
conditions of the engagement (including termination), describing the scope of the services to be provided, and the
fee that is due from the client. To commence the investment advisory process, CWP will ascertain each client’s
investment objective(s) and then allocate the client’s assets consistent with the client’s designated investment
objective(s). Once allocated, CWP provides ongoing supervision of the account(s).
If you participate in our investment advisory services, we generally require you to grant our firm discretionary
authority to manage your account. Discretionary authorization will allow us to determine the specific securities, and
the amount of securities, to be purchased or sold for your account without your approval prior to each transaction.
Discretionary authority is typically granted by the advisory agreement you sign with our firm and the appropriate
trading authorization forms. You may limit our discretionary authority (for example, limiting the types of securities
that can be purchased or sold for your account) by providing our firm with your restrictions and guidelines in
writing. If you enter into non-discretionary arrangements with our firm, we must obtain your approval prior to
executing any transactions on behalf of your account.
CWP typically, but not exclusively, engages its affiliate Concord Asset Management Company, LLC (“CAM”), an
affiliated SEC registered investment advisor, to provide investment management services for clients. Please see
Item 10 below.
Cash Positions
CWP treats cash as an asset class. As such, unless determined to the contrary by CWP, all cash positions (money
markets, etc.) shall continue to be included as part of assets under management for purposes of calculating CWP’s
advisory fee. At any specific point in time, depending upon perceived or anticipated market conditions/events (there
being no guarantee that such anticipated market conditions/events will occur), CWP may maintain cash positions
for defensive purposes. In addition, while assets are maintained in cash, such amounts could miss market advances.
Depending upon current yields, at any point in time, CWP’s advisory fee could exceed the interest paid by the
client’s money market fund.
Please Note: Socially Responsible Investing Limitations.
Socially Responsible Investing involves the
incorporation of Environmental, Social and Governance considerations into the investment due diligence process
(“ESG). ESG investing incorporates a set of criteria/factors used in evaluating potential investments: Environmental
(i.e., considers how a company safeguards the environment); Social (i.e., the manner in which a company manages
relationships with its employees, customers, and the communities in which it operates); and Governance (i.e.,
company management considerations). The number of companies that meet an acceptable ESG mandate can be
limited when compared to those that do not, and could underperform broad market indices. Investors must accept
these limitations, including potential for underperformance. Correspondingly, the number of ESG mutual funds and
exchange-traded funds are limited when compared to those that do not maintain such a mandate. As with any type
of investment (including any investment and/or investment strategies recommended and/or undertaken by CWP),
there can be no assurance that investment in ESG securities or funds will be profitable, or prove successful. CWP
generally relies on the assessments undertaken by the unaffiliated mutual fund, exchange traded fund or separate
account portfolio manager to determine that the fund’s or portfolio’s underlying company securities meet a socially
responsible mandate. CWP typically recommends ESG portfolios designed and managed by its affiliate, Concord
Asset Management.
Concord Wealth Partners Form ADV Part 2A Page 5
Custodian Charges-Additional Fees.
As discussed below at Item 12 below, when requested to recommend a broker-dealer/custodian for client accounts,
CWP generally recommends that
Charles Schwab & Co, Inc. (“Schwab”) or
Fidelity Brokerage Services, LLC and
National Financial Services, LLC (“Fidelity”) serve as the broker-dealer/custodian for client investment
management assets. Broker-dealers such as
Schwab and
Fidelity charge brokerage commissions, transaction, and/or
other type fees for effecting certain types of securities transactions (i.e., including transaction fees for certain mutual
funds, and mark-ups and mark-downs charged for fixed income transactions, etc.). The types of securities for which
transaction fees, commissions, and/or other type fees (as well as the amount of those fees) shall differ depending
upon the broker-dealer/custodian (while certain custodians, including
Schwab and Fidelity, do not currently charge
fees on individual equity transactions, others do). Please Note: there can be no assurance that Schwab and/or Fidelity
will not change their transaction fee pricing in the future. Please Also Note: Fidelity and Schwab may also assess
fees to clients who elect to receive trade confirmations and account statements by regular mail rather than
electronically. When beneficial to the client, individual fixed‐income and/or equity transactions may be effected
through broker‐dealers with whom CWP and/or the client have entered into arrangements for prime brokerage
clearing services, including effecting certain client transactions through other SEC registered and FINRA member
broker‐dealers (in which event, the client generally will incur both the transaction fee charged by the executing
broker‐dealer and a “trade-away” fee charged by
Schwab and/or
Fidelity). These fees/charges are in addition to
CWP’s investment advisory fee at Item 5 below. CWP does not receive any portion of these fees/charges.
Cash Sweep Accounts. Account custodians generally require that cash proceeds from account transactions or cash
deposits be swept into and/or initially maintained in the custodian’s sweep account. The yield on the sweep account
is generally lower than those available in money market accounts. To help mitigate this issue, CWP shall generally
purchase a higher yielding money market fund available on the custodian’s platform with cash proceeds or deposits,
unless CWP reasonably anticipates that it will utilize the cash proceeds during the subsequent 30-day period to
purchase additional investments for the client’s account. Exceptions and/or modifications can and will occur with
respect to all or a portion of the cash balances for various reasons, including, but not limited to, the amount of
dispersion between the sweep account and a money market fund, the size of the cash balance, an indication from
the client of an imminent need for such cash, or the client has a demonstrated history of writing checks from the
account.
Please Note: The above does not apply to the cash component maintained within the CWP’s actively managed
investment strategy (the cash balances for which shall generally remain in the custodian designated cash sweep
account), an indication from the client of a need for access to such cash, assets allocated to an unaffiliated investment
manager, and cash balances maintained for fee billing purposes. Please Also Note: The client shall remain
exclusively responsible for yield dispersion/cash balance decisions and corresponding transactions for cash balances
maintained in any of the CWP’s unmanaged accounts
Retirement Plan Consulting Services
We also provide retirement plan consulting/management services, pursuant to which we assist sponsors of self-
directed retirement plans organized under the Employee Retirement Security Act of 1974 (“ERISA”). The terms
and conditions of the engagement shall be set forth in a separate agreement between CWP and the plan sponsor.
To the extent that the plan sponsor engages CWP in an ERISA Section 3(21) capacity, we will assist with the
selection and/or monitoring of investment options (generally open-end mutual funds and exchange traded funds)
from which plan participants shall choose in self-directing the investments for their individual plan retirement
accounts. If the plan sponsor chooses to engage us in an ERISA Section 3(38) capacity, we may provide the same
services as described above, but may also create specific asset allocation models we shall manage on a discretionary
basis, which plan participants may utilize when managing their individual retirement account.
Mutual and Exchange Traded Funds: Most mutual funds and exchange traded funds are available directly to the
public. Therefore, a prospective client can obtain many of the funds that may be utilized by CWP independent of
engaging CWP as an investment advisor. However, if a prospective client determines to do so, he/she will not
Concord Wealth Partners Form ADV Part 2A Page 6
receive CWP’s initial and ongoing investment advisory services. In addition to CWP’s investment advisory fee
described below, and transaction and/or custodial fees discussed below, clients will also incur, relative to all mutual
fund and exchange traded fund purchases, charges imposed at the fund level (e.g. management fees and other fund
expenses). Please Note-Use of DFA Mutual Funds: CWP utilizes the mutual funds issued by Dimensional Fund
Advisors (“DFA”). DFA funds are generally only available through registered investment advisers approved by
DFA. Thus, if the client was to terminate CWP’s services, and transition to another adviser who has not been
approved by DFA to utilize DFA funds, restrictions regarding additional purchases of, or reallocation among other
DFA funds, will generally apply.
Non-Traded REITs: CWP may utilize certain non-traded REITs in a client’s investment portfolio. REITs are
subject to risks generally associated with investing in real estate, such as: possible declines in the value of real
estate; adverse general and local economic conditions; possible lack of availability of mortgage funds; changes in
interest rates; and environmental problems. In addition, REITs are subject to certain other risks related specifically
to their structure and focus such as: dependency upon management skills; limited diversification; the risks of
locating and managing financing for projects; heavy cash flow dependency; possible default by borrowers; the costs
and potential losses of self-liquidation of one or more holdings; the possibility of failing to maintain exemptions
from securities registration; and, in many cases, relatively small market capitalization, which may result in less
market liquidity and greater price volatility. In addition, non-traded REITs do not trade on the secondary market.
Accordingly, non-traded REITs are subject to liquidity constraints.
Variable Annuity Sub-Account Management: CWP allocates client investment assets on a discretionary basis
among the investment sub accounts of variable annuity products previously purchased by the client. CWP includes
the variable product assets as part of “assets under management” for the purposes of calculating its annual advisory
fee. In the event that the variable product is sold on a commission basis by one of CWP’s representatives in their
individual capacity as a registered representative of a broker-dealer, and the client thereafter determines to engage
CWP to manage the product by allocating among the investment subdivisions, CWP, during the initial two years
subsequent to purchase, will do so on a discounted advisory fee basis. Thereafter, the advisory fee discount will
cease. No client is under any obligation to purchase a variable product from CWP’s representatives.
eMoney Advisor: In conjunction with the services provided by “eMoney Advisor,” CWP may also provide client
access to eMoney Advisor, an internet based service, which can incorporate all of the client’s investment assets,”
including those investment assets that are not part of the assets that CWP manages (the “Excluded Assets”). You
and/or your other advisors maintain trading authority, and not CWP. You and/or your other advisors shall be
exclusively responsible for the investment performance of the Excluded Assets. The eMoney platform also provides
access to other types of information and applications including financial planning concepts and functionality, which
should not, in any manner whatsoever, be construed as services, advice, or recommendations provided by CWP.
Finally, CWP shall not be held responsible for any adverse results a client may experience if the client engages in
financial planning or other functions available on the eMoney platform without CWP’s assistance or oversight.
Morningstar® Managed Portfolios and Concord Asset Management: CWP may allocate (and/or recommend
that the client allocate) a portion of a client’s investment assets among unaffiliated independent investment
managers (“Independent Manager(s)”), including Morningstar® through its Managed Portfoliossm, in accordance
with the client’s designated investment objective(s). CWP may also allocate a portion of a client’s assets to its
affiliate registered investment adviser, Concord Asset Management. In such situations, the Independent Manager(s),
or CAM (as applicable) will have day-to-day responsibility for the active discretionary management of the allocated
assets. CWP will continue to render investment supervisory services to the client relative to the ongoing monitoring
and review of account performance, asset allocation and client investment objectives. CWP generally considers the
following factors when recommending Independent Manager(s): the client’s designated investment objective(s),
management style, performance, reputation, financial strength, reporting, pricing, and research. The investment
management fees charged by the designated Independent Manager(s) and Concord Asset Management are exclusive
of, and in addition to, CWP’s ongoing investment advisory fee, which will be disclosed to the client before entering
into the Independent Manager engagement and/or subject to the terms and conditions of a separate agreement
between the client and the Independent Manager(s). Additional fees which clients will incur when utilizing the
Morningstar® Managed Portfoliossm generally range from 0.20% to 0.55%. Additional fees incurred when using
Concord Wealth Partners Form ADV Part 2A Page 7
CAM portfolios are gene rally 0.25% of assets under management. Please Note: A conflict of interest is presented
where CWP and its supervised persons will benefit from allocating managed clients assets to be sub-advised by
CAM. CWP addresses this conflict by conducting due diligence on sub-adviser costs and performance to affirm that
CAM remains an appropriate allocation option for CWP clients.
Structured Notes: CWP may purchase structured notes for client accounts. A structured note is a financial
instrument that combines two elements, a debt security and exposure to an underlying asset or assets. It is essentially
a note, carrying counter party risk of the issuer. However, the return on the note is linked to the return of an
underlying asset or assets (such as the S&P 500 Index or commodities). It is this latter feature that makes structured
products unique, as the payout can be used to provide some degree of principal protection, leveraged returns (but
usually with some cap on the maximum return), and be tailored to a specific market or economic view. In addition,
investors may receive long-term capital gains tax treatment if certain underlying conditions are met and the note is
held for more than one year. Finally, structured notes may also have liquidity constraints, such that the sale thereof
before maturity may be limited.
Unaffiliated Exchange Traded Fund: CWP, through its affiliated sub-adviser, Concord Asset Management, LLC,
(“CAM”) recommends the Nationwide Risk-Managed income Exchange Traded Fund (ETF) (Symbol: “NUSI”) in
connection with several of its model portfolios. A complete description of this ETF, its strategy, objectives, and costs
is set forth in the ETF’s then-current prospectus, a copy of which is available from CWP. As investment manager to
the model portfolios, and pursuant to a sub-advisory agreement with CAM, CWP has discretionary authority to place
client assets in various models containing NUSI and recommended to CWP clients. Neither CWP, CAM, nor any of
their respective supervised persons, receive any economic benefit in connection with recommending NUSI in model
portfolios. A potential conflict of interest is presented where a member of Harvest Volatility Management, LLC
(“Harvest”), a sub-advisor to NUSI, serves as a business consultant to Edge Strategic Services, LLC, an owner of
CAM. In connection with the member’s consulting engagement with Edge Strategic Services, LLC, the member may
also provide general advice to CAM. The advice provided to either organization is generally limited to industry
analyses and best practices, manager investment strategies and use of various product types. The member has no
direct involvement with CAM investment or portfolio allocation decisions. Thus, the member may receive an indirect
economic benefit in their role as a portfolio manager to Harvest, while also serving in a business consulting capacity
on behalf of Edge Strategic Services, LLC and providing guidance to CAM. The Member is not a supervised person
of CAM and is not directly compensated by CAM for any services provided, however, the Member is indirectly
compensated based upon Harvest’s subadvisory fee to NUSI. Any potential conflict of interest is mitigated by
ensuring that CWP maintains an independent process for determining the assets to be recommended in its portfolios.
CWP is under no obligation to include the ETF in any portfolio.
Portfolio Activity. CWP has a fiduciary duty to provide services consistent with the client’s best interest. As part
of its investment advisory services, CWP will review client portfolios on an ongoing basis to determine if any
changes are necessary based upon various factors, including but not limited to investment performance, fund
manager tenure, style drift, account additions/withdrawals, the client’s financial circumstances, and changes in the
client’s investment objectives. Based upon these and other factors, there may be extended periods of time when
CWP determines that changes to a client’s portfolio are neither necessary nor prudent. Clients nonetheless remain
subject to the fees described in Item 5 below during periods of account inactivity. Notwithstanding, there can be no
assurance that investment decisions made by CWP will be profitable or equal any specific performance level(s).
Cybersecurity Risk. The information technology systems and networks that CWP and its third-party service
providers use to provide services to CWP’s clients employ various controls, which are designed to prevent
cybersecurity incidents stemming from intentional or unintentional actions that could cause significant interruptions
in CWP’s operations and result in the unauthorized acquisition or use of clients’ confidential or non-public personal
information. Clients and CWP are nonetheless subject to the risk of cybersecurity incidents that could ultimately
cause them to incur losses, including for example: financial losses, cost and reputational damage to respond to
regulatory obligations, other costs associated with corrective measures, and loss from damage or interruption to
systems. Although CWP has established its processes to reduce the risk of cybersecurity incidents, there is no
Concord Wealth Partners Form ADV Part 2A Page 8
guarantee that these efforts will always be successful, especially considering that CWP does not directly control the
cybersecurity measures and policies employed by third-party service providers. Clients could incur similar adverse
consequences resulting from cybersecurity incidents that more directly affect issuers of securities in which those
clients invest, broker-dealers, qualified custodians, governmental and other regulatory authorities, exchange and
other financial market operators, or other financial institutions.
Client Obligations. In performing our services, CWP shall not be required to verify any information received from
the client or from the client’s other professionals, and is expressly authorized to rely thereon. Moreover, it remains
each client’s responsibility to promptly notify CWP if there is ever any change in his/her/its financial situation or
investment objectives for the purpose of reviewing/evaluating/revising our previous recommendations and/or
services.
Please Note: Investment Risk. Different types of investments involve varying degrees of risk, and it should not be
assumed that future performance of any specific investment or investment strategy (including the investments and/or
investment strategies recommended or undertaken by CWP) will be profitable or equal any specific performance
level(s).
Disclosure Brochure. A copy of CWP’s written Brochure as set forth on Part 2A of Form ADV and Form CRS
(Client Relationship Summary) shall be provided to each client prior to, or contemporaneously with, the execution
of an agreement between the client and CWP.
ERISA PLAN and 401(k) INDIVIDUAL ENGAGEMENTS:
• Trustee Directed Plans. CWP may be engaged to provide discretionary investment advisory services to
ERISA retirement plans, whereby the Firm shall manage Plan assets consistent with the investment objective
designated by the Plan trustees. In such engagements, CWP will serve as an investment fiduciary as that
term is defined under The Employee Retirement Income Security Act of 1974 (“ERISA”). CWP will
generally provide services on an “assets under management” fee basis per the terms and conditions of an
Investment Advisory Agreement between the Plan and the Firm.
Participant Directed Retirement Plans. CWP may also provide investment advisory and consulting services to
participant directed retirement plans per the terms and conditions of a Retirement Plan Services Agreement between
CWP and the plan. For such engagements, CWP shall assist the Plan sponsor with the selection of an investment
platform from which Plan participants shall make their respective investment choices (which may include investment
strategies devised and managed by CWP), and, to the extent engaged to do so, may also provide corresponding
education to assist the participants with their decision making process.
Client Retirement Plan Assets. If requested to do so, CWP shall provide investment advisory services relative to
401(k) plan assets maintained by the client in conjunction with the retirement plan established by the client’s
employer. In such event, CWP shall allocate (or recommend that the client allocate) the retirement account assets
among the investment options available on the 401(k) platform. CWP’s ability shall be limited to the allocation of the
assets among the investment alternatives available through the plan. CWP will not receive any communications from
the plan sponsor or custodian, and it shall remain the client’s exclusive obligation to notify CWP of any changes in
investment alternatives, restrictions, etc. pertaining to the retirement account. Unless expressly indicated by CWP to
the contrary, in writing, the client’s 401(k) plan assets shall be included as assets under management for purposes of
CWP calculating its advisory fee.
Retirement Rollovers-No Obligation/Conflict of Interest: A client or prospective client leaving an employer
typically has four options regarding an existing retirement plan (and may engage in a combination of these options):
(i) leave the money in the former employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan,
if one is available and rollovers are permitted, (iii) roll over to an Individual Retirement Account (“IRA”), or (iv)
cash out the account value (which could, depending upon the client’s age, result in adverse tax consequences). If
Concord Wealth Partners Form ADV Part 2A Page 9
CWP provides a recommendation as to whether a client should engage in a rollover or not (whether it is from an
employer’s plan or an existing IRA), CWP is acting as a fiduciary within the meaning of Title I of the Employee
Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. If CWP recommends that a client roll over their retirement plan assets into an account to be
managed by CWP, such a recommendation creates a conflict of interest if CWP will earn an advisory fee on the
rolled over assets. No client is under any obligation to rollover plan assets to an IRA managed by CWP or to engage
CWP to monitor and/or manage the account while maintained at the client’s employer or in an existing IRA.
CWP shall provide investment advisory services specific to the needs of each client. Prior to providing investment
advisory services, an investment adviser representative will ascertain each client’s investment objective(s). Thereafter,
CWP shall allocate and/or recommend that the client allocate investment assets consistent with the designated
investment objective(s). The client may, at any time, impose reasonable restrictions, in writing, on the CWP’s services
CWP does not sponsor, or participate in, a third-party sponsored wrap fee program.
As of December 31, 2023, we provided continuous management services for $806,605,242 in client assets on a
discretionary basis.