Description of Advisory Firm HFM Investment Advisors, LLC is registered as an Investment Advisor located in the State of New Jersey. We were founded on June 12, 2017. Michael P. Pallozzi and Jason F. Gabrieli are the principal owners of HFM. HFM offers discretionary management activities, provides ongoing continuing investment supervisory services, financial planning, on-demand financial courses, and Retirement Plan Services. Types of Advisory Services Investment Advisory Services We offer investment management services by outsourcing asset management, where appropriate, to third-party money managers (“Subadvisors”) for portfolio management services. We presently use GeoWealth and Betterment as subadvisor for the majority of our investment management. Some legacy clients also use Morningstar Investment Services LLC and Brinker Capital, Inc’s subadvisory services. We assist clients in selecting an appropriate allocation model, completing the Subadvisor’s investor profile questionnaire, interacting with the Subadvisor and reviewing the Subadvisor. HFM refers clients to other investment advisors to manage their accounts. This situation creates a conflict of interest. However, when referring clients to another investment advisor, the client’s best interest and suitability of the other investment advisors will be the main determining factors of HFM. This relationship is disclosed to the client at the commencement of the advisory relationship. You are not obligated, contractually or otherwise, to use the services of any other investment advisors we recommend. Additionally, HFM will only recommend another investment advisor who is properly licensed or registered as an investment advisor in the state where the client resides. Additionally, we are available to meet with the client upon reasonable request to discuss changes in their personal or financial situation, suitability, and any new or revised restrictions to be applied to the account. Fees pertaining to this service are outlined in Item 5 of this brochure. This service may be terminated 14 calendar days written notice. Held Away Account Management HFM may also manage clients’ outside or “held away” accounts on a discretionary basis. Such accounts may include 401(k), 403(b), HSAs, 529s and other accounts that are not held with a custodian that allows us direct access to and/or the ability to deduct our fees from the account(s). We do this by leveraging an unaffiliated technology platform or order management system that provides us the ability to view and make changes to the investments in the account(s) without taking possession of our clients’ login credentials. Clients must register with the platform provider and grant HFM access to the account(s). Once our access is established, we will review the available investment options, select an allocation in accordance with the client’s stated objectives and financial goals, monitor the account and make changes on a discretionary basis. Financial Planning Financial planning is a comprehensive evaluation of a client’s current and future financial state by using currently known variables to predict future cash flows, asset values and withdrawal plans. The key defining aspect of financial planning is that through the financial planning process, all questions, information and analysis will be considered as they impact and are impacted by the entire financial and life situation of the client. The client always has the right to decide whether or not to act upon our recommendations. If the client elects to act on any of the recommendations, the client always has the right to affect the transactions through anyone of their choosing. This service may be terminated 14 calendar days written notice. In general, the financial plan will address any or all of the following areas of concern. The client and advisor will work together to select the specific areas to cover. These areas may include, but are not limited to, the following:
• Business Planning: We provide consulting services for clients who currently operate their own business, are considering starting a business, or are planning for an exit from their current business. Under this type of engagement, we work with you to assess your current situation, identify your objectives, and develop a plan aimed at achieving your goals.
• Cash Flow and Debt Management: We will conduct a review of your income and expenses to determine your current surplus or deficit along with advice on prioritizing how any surplus should be used or how to reduce expenses if they exceed your income. Advice may also be provided on which debts to pay off first based on factors such as the interest rate of the debt and any income tax ramifications. We may also recommend what we believe to be an appropriate cash reserve that should be considered for emergencies and other financial goals, along with a review of accounts (such as money market funds) for such reserves, plus strategies to save desired amounts.
• College Savings: Includes projecting the amount that will be needed to achieve college or other post-secondary education funding goals, along with advice on ways for you to save the desired amount. Recommendations as to savings strategies are included, and, if needed, we will review your financial picture as it relates to eligibility for financial aid or the best way to contribute to grandchildren (if appropriate).
• Employee Benefits Optimization: We will provide review and analysis as to whether you, as an employee, are taking the maximum advantage possible of your employee benefits. If you are a business owner, we will consider and/or recommend the various benefit programs that can be structured to meet both business and personal retirement goals.
• Estate Planning: This usually includes an analysis of your exposure to estate taxes and your current estate plan, which may include whether you have a will, powers of attorney, trusts and other related documents. Our advice also typically includes ways for you to minimize or avoid future estate taxes by implementing appropriate estate planning strategies such as the use of applicable trusts. We always recommend that you consult with a qualified attorney when you initiate, update, or complete estate planning activities. We may provide you with contact information for attorneys who specialize in estate planning when you wish to hire an attorney for such purposes. From time-to-time, we will participate in meetings or phone calls between you and your attorney with your approval or request.
• Financial Goals: We will help clients identify financial goals and develop a plan to reach them. We will identify what you plan to accomplish, what resources you will need to make it happen, how much time you will need to reach the goal, and how much you should budget for your goal.
• Insurance: Review of existing policies to ensure proper coverage for life, health, disability, long-term care, liability, home and automobile.
• Portfolio Analysis: This is a service we offer which will look deeply into the holdings of a client’s portfolio during analysis.
• Retirement Planning: Our retirement planning services typically include projections of your likelihood of achieving your financial goals, typically focusing on financial independence as the primary objective. For situations where projections show less than the desired results, we may make recommendations, including those that may impact the original projections by adjusting certain variables (e.g., working longer, saving more, spending less, taking more risk with investments). If you are near retirement or already retired, advice may be given on appropriate distribution strategies to minimize the likelihood of running out of money or having to adversely alter spending during your retirement years.
• Risk Management: A risk management review includes an analysis of your exposure to major risks that could have a significantly adverse effect on your financial picture, such as premature death, disability, property and casualty losses, or the need for long-term care planning. Advice may be provided on ways to minimize such risks and about weighing the costs of purchasing insurance versus the benefits of doing so and, likewise, the potential cost of not purchasing insurance (“self-insuring”).
• Tax Planning Strategies: Advice may include ways to minimize current and future income taxes as a part of your overall financial planning picture. For example, we may make recommendations on which type of account(s) or specific investments should be owned based in part on their “tax efficiency,” with consideration that there is always a possibility of future changes to federal, state or local tax laws and rates that may affect your situation. We recommend that you consult with a qualified tax professional before initiating any tax planning strategy, and we may provide you with contact information for accountants or attorneys who specialize in this area if you wish to hire someone for such purposes. We will participate in meetings or phone calls between you and your tax professional with your approval. It is incumbent on the client to advise us about financial planning issues, and whether they want to sit down with us and address financial planning matters. We believe financial planning is important and there should be an ongoing review. However, if the client does not take advantage of this offer, then there is no change in our fee schedule. Annual Ongoing Financial Planning Clients desiring an ongoing relationship after delivery of financial plan, we offer ongoing planning for clients in the execution of their financial plan. These clients will also receive updates to their financial plans (as needed) and ongoing support with execution on their financial plan, via phone

and emails. This service may be terminated 14 calendar days written notice. HFM60° Modular Financial Planning Sessions For clients that would like guidance on a single financial planning topic, we offer modular financial planning sessions. In these sessions, we provide recommendations regarding the specific topic chosen by the client from our available options. Relevant documents are gathered, objectives are set, and this plan is then communicated via a one-time virtual meeting session. Topic choices may include: Investment/Savings Strategy, Student Loan Optimization, College Funding Strategy, and Insurance/Estate Plan Analysis. This engagement is limited to the planning session and any financial planning relationship is terminated at the conclusion of the meeting, once the plan and recommendations are delivered. Retirement Plan Services We offer (1) Discretionary Investment Management Services, (2) Non-Discretionary Investment Advisory Services and/or (3) Retirement Plan Consulting Services to employer-sponsored retirement plans and their participants. Depending on the type of the Plan and the specific arrangement with the Sponsor, we may provide one or more of these services. Prior to being engaged by the Sponsor, we will provide a copy of this Form ADV Part 2A along with a copy of our Privacy Policy and Retirement Plan Agreement ("Agreement") that contains the information required under Sec. 408(b)(2) of the Employee Retirement Income Security Act ("ERISA") as applicable. The Agreement authorizes our Investment Adviser Representatives ("IARs") to deliver one or more of the following services: Discretionary Investment Management Services These services are designed to allow the Plan fiduciary to delegate responsibility for managing, acquiring and disposing of Plan assets that meet the requirements of the Employee Retirement Income Security Act of 1974 ("ERISA"). We will perform these investment management services through our IARs and charge fees as described in this Form ADV and the Agreement. If the Plan is subject to ERISA, we will perform these services as an “investment manager” as defined under ERISA Section 3(38) and as a “fiduciary” to the Plan as defined under ERISA Section 3(21). Specifically, the Sponsor may determine that we perform the following services: MANAGEMENT OF TRUST FUND: Advisor will review with Sponsor the investment objectives, risk tolerance and goals of the Plan and provide to Sponsor an IPS that contains criteria from which Advisor will select, monitor and replace the Plan's investments. Once approved by Sponsor, Advisor will review the investment options available to the Plan and will select the Plan's investments in accordance with the criteria set forth in the IPS. On a periodic basis, Advisor will monitor and evaluate the investments and replace any investment(s) that no longer meet the IPS criteria. Non-Discretionary Fiduciary Services These services are designed to allow the Sponsor to retain full discretionary authority or control over assets of the Plan. We will solely be making recommendations to the Sponsor. We will perform these Non-Discretionary investment advisory services through our IARs and charge fees as described in this Form ADV and the Agreement. If the Plan is covered by ERISA, we will perform these investment advisory services to the Plan as a "fiduciary" defined under ERISA Section 3(21). The Sponsor may engage us to perform one or more of the following Non- Discretionary investment advisory services: INVESTMENT POLICY STATEMENT ("IPS"): Advisor will review with Sponsor the investment objectives, risk tolerance and goals of the Plan. If the Plan does not have an IPS, Advisor will provide recommendations to Sponsor to assist with establishing an IPS. If the Plan has an existing IPS, Advisor will review it for consistency with the Plan's objectives. If the IPS does not represent the objectives of the Plan, Advisor will recommend to Sponsor revisions to align the IPS with the Plan's objectives. ADVICE REGARDING DESIGNATED INVESTMENT ALTERNATIVES ("DIAs"): Based on the Plan's IPS or other guidelines established by the Plan, Advisor will review the investment options available to the Plan and will make recommendations to assist Sponsor with selecting DIAs to be offered to Plan participants. Once Sponsor selects the DIAs, Advisor will, on a periodic basis and/or upon reasonable request, provide reports and information to assist Sponsor with monitoring the DIAs. If a DIA is required to be removed, Advisor will provide recommendations to assist Sponsor with replacing the DIA. ADVICE REGARDING QUALIFIED DEFAULT INVESTMENT ALTERNATIVE ("QDIA(s)"): Based on the Plan's IPS or other guidelines established by the Plan, Advisor will review the investment options available to the Plan and will make recommendations to assist Sponsor with selecting or replacing the Plan's QDIA(s). PARTICIPANT INVESTMENT ADVICE: Advisor will meet with Plan participants, upon reasonable request, to collect information necessary to identify the Plan participant's investment objectives, risk tolerance, time horizon, etc. Advisor will provide written recommendations to assist the Plan participant with creating a portfolio using the Plan's DIAs or Models, if available. The Plan participant retains sole discretion over the investment of his/her account. Retirement Plan Consulting Services Retirement Plan Consulting Services are designed to allow our IARs to assist the Sponsor in meeting his/her fiduciary duties to administer the Plan in the best interests of Plan participants and their beneficiaries. Retirement Plan Consulting Services are performed so that they would not be considered “investment advice” under ERISA. The Sponsor may elect for our IARs to assist with any of the following services: Administrative Support ✓ Assist Sponsor in reviewing objectives and options available through the Plan ✓ Review Plan committee structure and administrative policies/procedures ✓ Recommend Plan participant education and communication policies under ERISA 404(c) ✓ Assist with development/maintenance of fiduciary audit file and document retention policies ✓ Deliver fiduciary training and/or education periodically or upon reasonable request ✓ Recommend procedures for responding to Plan participant requests Service Provider Support ✓ Assist fiduciaries with a process to select, monitor and replace service providers ✓ Assist fiduciaries with review of Covered Service Providers ("CSP") and fee benchmarking ✓ Provide reports and/or information designed to assist fiduciaries with monitoring CSPs ✓ Assist with use of ERISA Spending Accounts or Plan Expense Recapture Accounts to pay CSPs ✓ Assist with preparation and review of Requests for Proposals and/or Information ✓ Coordinate and assist with CSP replacement and conversion Investment Monitoring Support ✓ Periodic review of investment policy in the context of Plan objectives ✓ Assist the Plan committee with monitoring investment performance ✓ Assist with monitoring Designated Investment Managers and/or third-party advice providers ✓ Educate Plan committee members, as needed, regarding replacement of DIA(s) and/or QDIA(s) Participant Services ✓ Facilitate group enrollment meetings and coordinate investment education ✓ Assist Plan participants with financial wellness education, retirement planning and/or gap analysis Potential Additional Retirement Services Provided Outside of the Agreement In providing Retirement Plan Services, we and our IARs may establish a client relationship with one or more Plan participants or beneficiaries. Such client relationships develop in various ways, including, without limitation:
• as a result of a decision by the Plan participant or beneficiary to purchase services from us not involving the use of Plan assets;
• as part of an individual or family financial plan for which any specific recommendations concerning the allocation of assets or investment recommendations relating to assets held outside of the Plan; or
• through a rollover of an Individual Retirement Account ("IRA Rollover"). If we are providing Retirement Plan Services to a plan, IARs may, when requested by a Plan participant or beneficiary, arrange to provide services to that participant or beneficiary through a separate agreement. If a Plan participant or beneficiary desires to affect an IRA Rollover from the Plan to an account advised or managed by us, IAR will have a conflict of interest if his/her fees are reasonably expected to be higher than those we would otherwise receive in connection with the Retirement Plan Services. IAR will disclose relevant information about the applicable fees charged by us prior to opening an IRA account. Any decision to affect the rollover or about what to do with the rollover assets remain that of the Plan participant or beneficiary alone. In providing these optional services, we may offer employers and employees information on other financial and retirement products or services offered by us and our IARs. Selection of Other Advisers We may direct clients to third-party investment advisers. Before selecting other advisers for clients, we will verify that all recommended advisers are properly licensed, notice filed, or exempt in the states where our firm is recommending the adviser to clients. Client Tailored Services and Client Imposed Restrictions We offer the same suite of services to all of our clients. However, specific client financial plans and their implementation are dependent upon a client’s current situation (income, tax levels, and risk tolerance levels) and is used to construct a client specific plan to aid in the selection of a portfolio that matches restrictions, needs, and targets. Wrap Fee Programs We do not participate in wrap fee programs. Assets Under Management HFM’s has the following assets under management: Discretionary Amounts: Non-Discretionary Amounts: Date Calculated: $257,821,123 $3,379,960 December 2023