First Mason Financial, LLC (“FMF” or the “Firm”) is an SEC-registered investment advisory firm that has
been operating since 2007. The sole owner of FMF is Daniel J. Mason (“Mr. Mason”).
FMF principally provides investment management and consulting services on behalf of its clients. As a
courtesy, FMF may also provide certain individual clients with limited financial planning and consulting
services but is not obligated to do so. Prior to rendering investment advice on behalf of clients, the Firm
requires that clients enter into an investment management agreement (“IMA”) with FMF.
While this brochure generally describes the business of FMF, certain sections also discuss the activities
of its Supervised Persons, which refer to the Firm’s officers, partners, directors (or other persons
occupying a similar status or performing similar functions), employees, or any other persons who
provide investment advice on FMF’s behalf and who are subject to FMF’s supervision or control.
Investment Management Services
FMF offers discretionary investment management services on behalf of clients. As of December 31,
2023, FMF managed $139,885,996, all of which was managed on a discretionary basis.
When rendering investment management services on behalf of clients, FMF analyzes, constructs, and
manages customized investment portfolios based on the particular goals of each client in a manner that
takes into account information related to the client’s investment
objectives, income needs, liquidity
requirements, investment time horizon, tax considerations, risk tolerance, existing investments, and
other factors, as applicable.
FMF principally invests client assets in individual equity and debt securities, mutual funds, and
exchange-traded funds (“ETFs”). In certain circumstances, client assets can also be invested in derivative
instruments, real estate investment trusts, and other types of securities.
Where appropriate, the Firm also provides advice about any type of legacy position or other investment
held in client portfolios. Clients can engage FMF to manage and/or advise on certain investment
products that are not maintained at their primary custodian, such as variable life insurance, annuity
contracts, assets held in employer-sponsored retirement plans, and qualified tuition plans (i.e., 529
plans). In these situations, FMF directs or recommends the allocation of client assets among the various
investment options available with the product. These assets are generally maintained at the
underwriting insurance company or the custodian designated by the product’s provider.
Retirement Plan Consulting Services
FMF provides investment plan consulting services to retirement plans, including defined contribution
plans. Such services include, as appropriate, plan design, review and recommendation of investment
options and service providers, and education for plan participants.