Firm Description
Kassouf Wealth Advisors, LLC (“Kassouf Wealth” or “KWA”), is a fee-only registered
investment advisory firm providing financial planning, investment consulting and asset
management services to individuals, businesses and qualified retirement plans.
Principal Owners
Kassouf Wealth is owned by its principal’s, Gerard J. Kassouf, CPA, PFS, CFP® and David P.
Kassouf, CPA, PFS, CFP®.
Types of Advisory Services
Wealth Management
Kassouf Wealth is a comprehensive financial advisory firm specializing in investment selection
and performance monitoring for individual and institutional investors. Kassouf Wealth employs a
wide range of methods to manage portfolios and evaluate investments. Kassouf Wealth uses
academic research when making investment decisions. Kassouf Wealth primarily utilizes an
investment approach based on Modern Portfolio Theory. Modern Portfolio Theory refers to the
process of reducing risk in a portfolio through systematic diversification across asset classes and
within those particular asset classes. Kassouf Wealth adheres to the passive style of investing and
recommends indexed and passive mutual funds. Kassouf Wealth generally does not recommend
individual stocks or bonds in its asset allocation strategies and portfolio recommendations to
clients. Keeping client’s investment fees, expenses and taxes under control are a top priority in
Kassouf Wealth’s investment strategy.
Financial Planning
Kassouf Wealth provides financial planning for individual clients. The term “financial planning”
refers to formulating the client’s financial goals into understandable reports so that the client may
then determine which direction the client will take to best utilize available financial resources. The
reports generally include information indicating the client’s financial condition, together with
planning concepts designed to reduce taxes, protect against interruption of earning capabilities,
and investment advice as to methods of obtaining or increasing financial independence, as well as
planning for financial circumstances related to premature death. An initial plan is normally
prepared for the client and, thereafter, a periodic review is recommended. If the size of the estate
changes significantly, Kassouf Wealth may update the client’s plan. Upon request of a client,
Kassouf Wealth may provide a limited review of client assets for which we do not have
discretionary authority in the context of the overall plan.
Wealth Management with Savant Wealth Management
Kassouf Wealth offers an asset allocation program through a relationship with Savant Wealth
Management LLC,
an independent investment adviser registered with the Securities Exchange
Commission (“SEC”). Through this relationship, Kassouf Wealth provides clients access to
diversified portfolios, which make use of passively managed, asset class specific mutual funds that
are otherwise available only to institutional investors or through a network of selected investment
advisors. Savant Wealth Management provides the day-to-day portfolio management services to
the accounts. Kassouf Wealth’s services with respect to such accounts include reviewing the
client’s investments to monitor the execution of the asset allocation strategy. Kassouf Wealth has
limited power of attorney over these accounts in order to view the account balances and
transactions. In some circumstances, Kassouf Wealth will have limited power of attorney that will
allow them to place trades at the direction of the client. With client’s prior approval, Kassouf
Wealth will direct the investment and reinvestment of the assets in the client’s account, and will
monitor the performance of the assets as well as the asset allocation strategy. Kassouf Wealth is
available to meet with the client to review quarterly performance reports provided to the client.
Retirement Plan Services
Kassouf Wealth advises 401(k) plans through Savant Wealth Management’ Retirement Plan
Services program. The program brings the same investment philosophy, managed portfolios and
institutional funds used with the firm’s individual and pooled 401(k) wealth management clients
to 401(k) participants in a daily-valuation recordkeeping format.
Kassouf Wealth recommends model portfolios comprised of a diverse group of asset-class specific,
no-load mutual funds and exchange-traded funds. Plan participants have the option of selecting a
model portfolio (All Equity, Growth, Moderate Growth, Conservative or Defensive) or
constructing their own customized portfolio of the funds from which the models are created from.
Retirement Plan Services is provided by Savant Wealth Management, LLC, a Securities and
Exchange Commission registered investment adviser that is independently owned and operated.
Clients will enter into separate agreements with both Kassouf Wealth and Savant Wealth
Management. Savant Wealth Management constructs and maintains the model portfolios and
determines the funds utilized in the portfolios.
Client Assets Under Management
Kassouf Wealth provides investment advice to clients on a discretionary basis. As of December
31, 2023, Kassouf Wealth’s total assets under management are as follows:
Discretionary Clients = $370,214,534
Non-Discretionary Clients = $0
Total = $370,214,534