Armor Investment Advisors, LLC is a private fiduciary wealth management and asset preservation
firm. Armor was established in 2005 and is owned by partners Jeffrey R. Miller, John V. Purrington,
Matthew C. Miller, Graham F. Shepherd, Allison R. Miller, and Adam J. Morgan. John Purrington is
the principal owner, meaning that he owns 25% or more of Armor.
We hold ourselves to a fiduciary standard with respect to our clients and their wealth:
• We will always put the clients’ best interests first, ahead of our own and those of our firm
and its employees. We will always act as a fiduciary.
• We will act with prudence; that is, with the skill, care, diligence, and good judgment of a
professional. When selecting investments, we will act as the client’s agent, seeking the best
investments at the best prices at all times.
• While neither we nor anyone can promise superior investment returns, we will provide
impartial advice.
• We will always be truthful with our clients, providing full and fair disclosure of all
important facts, including our compensation from all sources, as well as fees we pay to
others on our clients behalf.
• We will always seek to avoid conflicts of interest. We will fully disclose any potential
conflicts, and place the client’s interest first at all times.
Our management philosophy is to always work as a Team, not only among ourselves but also with
external resources and with our clients’ attorneys,
accountants, and other professional parties.
As of December 31, 2022, Armor managed $293,718,341
for clients on a discretionary basis. In addition, Armor
advised 401(k) plan assets of $24,540,147 which are not
included in this total.
The types of advisory services provided by Armor can
generally be grouped into four categories:
• Comprehensive financial planning for individuals and families
• Investment management for individuals, families, and foundations
• Investment consulting services
• Investment consulting services to participant directed retirement plans
Before engaging Armor to provide advisory services, clients are required to enter into one or more
written agreements with Armor setting forth the terms and conditions under which Armor will
perform its services.
Investment Discretion refers to
the sole or shared authority
(whether or not exercised) to
determine what securities or other
assets to purchase or sell on behalf
of a client.
Financial Planning
As a family’s wealth increases, risk management and wealth preservation grow in importance.
Financial planning, estate planning, investment management, and asset protection are all forms of
risk management, but the risks addressed by each are different. A comprehensive planning process
incorporates all areas.
We begin our comprehensive planning process by defining and understanding our client’s goals,
identifying risks to their attainment, and designing strategies for managing those risks. Planning
requires an ongoing analysis of changing conditions with corrections and adjustments in response
to these. Planning is an ongoing process, not a static plan. For this reason, we look at all financial
planning engagements as lasting at least twelve months. We execute planning for our clients, not
with static documents, but with ongoing Risk Assessments and Action Plans. These are highly
personalized because every client’s goals and risks are unique.
Armor’s Financial Wellness Service offering is a tailored financial planning offering for individuals
and families who are high earners that have not yet accumulated the assets to warrant paying
Armor’s minimum fee for Investment Management, but desire financial planning, investment
guidance, and a personal ongoing relationship.
We organize the Risk Assessments and Action Plans into the following broad categories which we
review for corrections and adjustments each time we meet.
• Current and Future Income Protection
• Leverage and Debt Management
• Accumulation and Investment Planning
• Asset Protection
• Longevity Planning
• Estate Planning and Distribution
Our investment management decisions are built on an
understanding of the goals for the rest of our clients’ lives
(financial planning) and for the legacies to our client’s
children, grandchildren, and charities (estate planning). We
find that the essence of our value to our clients is our
personal wealth management process and not just a stand-
alone approach to investment management.
Investment Management
Our approach to investment management seeks to balance long-term goals and return expectations
with current income needs and the risk of volatility. We constantly ask whether, in addition to
managing market risks, we also are managing the unique risks that could affect the achievement of
each client’s personal goals. For this reason, our comprehensive Financial Planning services are
incorporated into our Investment Management offering with no additional fee.
Prior to entering into an investment advisory arrangement, we work with each client to understand
their individual situation. For each group or pool of accounts we manage, we create a Client
Investment Policy Statement. The Client Investment Policy Statement documents the accounts to
be managed as part of the pool as well as any non-managed assets that
should be considered as part
of the asset allocation decision. The pool’s time horizon and income needs, coupled with the client
tax situation are documented as well as any unique restrictions which might be imposed.
Like a financial plan, the Client Investment Policy Statement is a living document which must be
reviewed and updated at least annually. Clients are advised to promptly notify Armor if there are
any changes to their financial situation or investment objectives, or if they wish to impose
restrictions on the management services.
Once we have documented a client’s particular situation, we build a custom portfolio meeting the
individual needs of that client. Our investment management process is described i
n Item 8, below.
Investment Consulting
Our approach to investment consulting is similar to our approach to financial planning, except that
investment consulting clients generally are institutional entities (companies, charitable trusts,
foundations, and other tax-exempt entities). Our approach emphasizes risk management. We focus
on identifying the investment objectives of our clients and designing risk-managed strategies that
seek to achieve these. The steps in our investment consulting process include:
• Identification of client goals and cash needs
• Identification of risks to goal-attainment
• Adoption of a written Investment Policy Statement
• Design of asset allocation and other investment strategies, guidelines and policies
• Selection of risk and performance benchmarks for ongoing monitoring
• Recommendation of investment managers or funds
• Ongoing monitoring of risk management and performance
Our investment consulting clients often have multiple investment pools, each of which has its own
goals and needs. Examples are capital reserves, endowment funds, and pension assets. Distinct
policies, strategies, and monitoring processes are usually required for each situation.
Our investment consulting services differ from investment management services in that our
consulting services do not include the day-to-day selection of securities or trading.
Investment Consulting to Participant Directed Retirement Plans
A special type of investment consulting that we provide is our advice to
participant directed retirement plans, such as 401(k) and 403(b) plans.
Our approach, as well as the steps in the process, is very similar to
those in our other consulting services; but differences result from the
fact that there often are hundreds of participants in a plan, each of
which has different goals and needs. Differences also result from the
ERISA The Employee
Retirement Income
Security Act of 1974 is a
federal law that establishes
minimum standards for
pension plans.
application of federal pension laws to these plans. The fiduciary responsibilities of plan sponsors,
trustees, and investment advisers are great. It is crucial that all fiduciaries understand their
responsibilities. We help educate fiduciaries and share ERISA 3(21) responsibility with the plan
sponsors and trustees. Upon request, we also will assume a higher level of fiduciary responsibility
by written acceptance of our status as a 3(38) plan fiduciary. In all cases, special requirements that
apply to participant-directed retirement plans include:
• Investment choices that are made available to participants must be prudently selected and
provide a broad range of risk and return characteristics.
• Participants must have access to information on the suitability and performance of each
choice.
• Participants must receive full and adequate disclosure about possible investment costs,
volatility, losses and market fluctuations.
• Each investment choice must be well-diversified.
• Participants must have the ability to change their choices at least quarterly.
As with other investment consulting services, the development of a written Investment Policy
Statement is an essential part of the process. This written policy statement also specifies the ways
in which the plan is meeting the special requirements for participant directed plans. Additionally,
we recommend a number of characteristics that we consider essential to the success of participant
directed retirement plans. These include:
• Low total costs, including the expense ratios of funds in the plan, recordkeeping, custody,
administration and investment advisory fees.
• Manageable number of choices including a variety of asset classes. Attempting to meet
fiduciary responsibilities by offering too many choices can be counter-productive. We
recommend limiting the number of funds. For more sophisticated plan participants,
inclusion of a “brokerage window” option can also be beneficial.
In summary, our goal is to give prudent, expert advice to participant directed retirement plans. In
providing investment consulting advice we share ERISA 3(21) fiduciary status with plan sponsors
and trustees. If, in addition to this, we are appointed by the plan trustees to take over discretionary
control of plan assets, we become an ERISA 3(38) fiduciary, and as such are solely responsible for
the selection, monitoring, and replacement of a plan’s investment options.