SFG is an investment adviser providing financial planning, consulting, and investment management
services. Prior to the rendering of any of the foregoing advisory services, clients are required to enter into
one or more written agreements with SFG setting forth the relevant terms and conditions of the advisory
relationship (the “Agreement”).
SFG has been an independent registered investment adviser since April 2002. Trevor S. Sutterfield and
Michelle L. Sutterfield are the principal owners of SFG. As of December 31, 2023, SFG had $202,236,034
of assets under management, of which $193,662,958 was managed on a discretionary basis and
$8,573,076 was managed on a non-discretionary basis. SFG is the sole owner of Seraph Capital
Associates, LLC (“Seraph”). As of December 31, 2023, Seraph managed $74,319,083 on a discretionary
basis on behalf of SFG clients.
To the extent that the advisory fees charged by SFG or our subsidiary Seraph exceed 2% of total assets
under management, we are required to disclose that our fees are higher than that charged in the industry
and that other advisors can provide the same or similar services at lower rates.
While this brochure generally describes the business of SFG, certain sections also discuss the activities of
its Supervised Persons, which refer to the Firm’s officers, partners, directors (or other persons occupying a
similar status or performing similar functions), employees or any other person who provides investment
advice on SFG’s behalf and is subject to the Firm’s supervision or control.
Financial Planning and Consulting Services
SFG provides its clients with a broad range of comprehensive financial planning and consulting services.
These services include the following: retirement planning; educational planning; estate planning; tax
planning; captive insurance formation, consulting, and management service; and business planning. SFG
also offers specialized services including business valuation, business sale and purchase strategies;
qualified/non-qualified retirement plans; key employee incentives; risk management and insurance
analysis; captive insurance consulting, formation and management services; education planning; retirement
planning; cash flow and debt management; tax strategies; estate planning and charitable giving; optional
legal document preparation; current portfolio analysis; and investment portfolio design.
In addition, SFG provides comprehensive accounting services and advice including bookkeeping, payroll
services, accounting, tax preparation and tax planning services. These services may be offered in
conjunction to other financial planning and consulting services, or SFG can be engaged to provide these
services on a stand-alone basis.
In performing these services, SFG is not required to verify any information received from the client or from
the client’s other professionals (e.g., attorneys, accountants, etc.) and is expressly authorized to rely on
such information.
SFG may recommend the services of itself, its Supervised Persons in their individual capacities as
insurance agents or registered representatives of a broker-dealer and/or other professionals to implement
its recommendations. Clients are advised that a conflict of interest exists if clients engage SFG or its
supervised persons to provide additional fee-based services. Clients retain absolute discretion over all
decisions regarding implementation and are under no obligation to act upon any of the recommendations
made by SFG under a financial planning or consulting engagement or to engage the services of any such
recommended professionals, including SFG itself. Clients are advised that it remains their responsibility to
promptly notify the Firm of any change in their financial situation or investment objectives for the purpose
of reviewing, evaluating or revising SFG’s previous recommendations and/or services.
Investment Management Services
SFG manages client investment portfolios on a discretionary or non-discretionary basis.
SFG primarily allocates client assets among mutual funds, exchange-traded funds (“ETFs”), individual debt
and equity securities and options, as well as the securities components of variable annuities and variable
life insurance contracts, in accordance with the investment objectives of its individual clients. Where
appropriate, the Firm also provides advice about any type of legacy position or other investment held in
client portfolios.
Clients can also engage SFG to advise on certain investment products that are not maintained at their
primary custodian, such as variable life insurance and annuity contracts
and assets held in employer
sponsored retirement plans and qualified tuition plans (i.e., 529 plans). In these situations, SFG directs or
recommends the allocation of client assets among the various investment options available with the
product. These assets are maintained at the underwriting insurance company or the custodian designated
by the product’s provider. A conflict of interest exists to the extent that SFG recommends the purchase of
insurance products or annuity products where Supervised Persons of SFG receive a commission or other
additional compensation.
SFG tailors its advisory services to meet the needs of its individual clients and continuously seeks to ensure
that client portfolios are managed in a manner consistent with their specific investment profiles. SFG
consults with clients on an initial and ongoing basis to determine their specific risk tolerance, time horizon,
liquidity constraints and other qualitative factors relevant to the management of their portfolios. Clients are
advised to promptly notify SFG if there are changes in their financial situation or if they wish to place any
limitations on the management of their portfolios. Clients may impose reasonable restrictions or mandates
on the management of their accounts if SFG determines, in its sole discretion, the conditions would not
materially impact the performance of a management strategy or prove overly burdensome to the Firm’s
management efforts.
Selection of Other Advisers
After gathering information about your financial situation and objectives, we may recommend that you use
the services of our wholly owned investment adviser, Seraph Capital Associates, LLC (“Seraph”) as a third-
party money manager to manage all, or a portion of, your investment portfolio. Factors that we take into
consideration when making our recommendation(s) include, but are not limited to, the following:
performance, methods of analysis, fees, your financial needs, investment goals, risk tolerance, and
investment objectives. We will monitor Seraph’s performance to ensure its management and investment
style remains aligned with your investment goals and objectives.
In the event that you engage Seraph Capital Associates, LLC, then you will be charged an additional fee
ranging from 1% to 3% annually. A conflict of interest exists to the extent that the investment management
fees generated by SFG will be in addition to the fees generated by Seraph. To the extent that the advisory
fees exceed 2% of total assets under management, we are required to disclose that our fees are higher
than that charged in the industry and that other advisors can provide the same or similar services at lower
rates. Seraph will actively manage your portfolio and will assume discretionary investment authority over
your account.
Please refer to Item 10 of this brochure for additional information regarding our affiliation with Seraph.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor (“DOL”) Field Assistance
Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL’s Prohibited Transaction
Exemption 2020-02 (“PTE 2020-02”) where applicable, we are providing the following acknowledgment to
you.
When we provide investment advice to you regarding your retirement plan account or individual retirement
account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act
and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way
we make money creates some conflicts with your interests, so we operate under a special rule that requires
us to act in your best interest and not put our interest ahead of yours. Under this special rule’s provisions,
we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management and, in
turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in your best
interest.