North Woods Asset Management LLC doing business as North Woods Wealth Management (“North
Woods”) has been in business since August, 2015. William Barrett Wadsworth and Jeremy Tilton
Wadsworth are the firm’s principal owners.
North Woods believes that a personalized investment management strategy is valuable to individuals
at all stages of life and/or career. One’s investment approach cannot be viewed in isolation; it is
inherently dependent upon and in turn influences every other financial aspect of one’s life. We believe
that the best way to capture the nuances of each client’s personal situation is to develop an individual
plan for each client that details the goals, time horizon, qualitative objectives, return objectives, and
risk tolerances for each bucket of money with every client prior to investing. We provide in-depth
cash flow and retirement planning analysis to help facilitate major life decisions. For example, we
may work with clients to determine when they can retire, how much they can responsibly spend during
retirement, or how much return on their investments they need to fund a particular life style. The
answers to these questions then help direct us, as the investment advisors, to develop an investment
portfolio with appropriate risk and return objectives. Due to the level of attention and work required
to serve each client, North Woods has a portfolio minimum of $250,000. Each managing member has
the discretion to accept clients under this threshold if he or she deems appropriate.
Retirement Plan Consulting Services
North Woods provides investment advisory services to qualified and non-qualified plans. While
ultimately linked to investments and investment advice, consulting to pension plans can involve a great
deal more than selecting investments. North Woods acts as a connector and communicator for the plan
by bringing in vendors, who provide North Woods with a list of potential investments. North Woods
will then take the investment options provided by the vendor, and select the plan’s offerings.
Throughout this process, North Woods can be as integrated as the plan sponsor wishes, from acting on
an as-needed basis only to acting as the plan sponsor’s shepherd through the entire process of setting
up and maintaining a plan.
Asset Management
North Woods believes that the best portfolio management requires smart asset allocation, strong
fund/manager selection, and strategic “factor” weightings. However, while each of these components
are important to a portfolio, they are not equal. In order to incorporate all three components properly,
North Woods utilizes a “Three Filter” approach to portfolio construction, in which macro-level
decisions are made before micro. Specifically, based on a client’s risk and return profile, we first
determine the proper asset allocation, which has the greatest impact on long term returns and short-
term volatility. We then perform fund manager research and due diligence on fund strategies, track
records, and fees, to build a stable of top funds in each asset class. We then choose a lineup of funds
from those stables that when combined, create the portfolio-wide “factor” exposure that is desired.
The Three Filters
1. Asset Allocation. We develop long-term (typically ten years) risk and return projections for all
global asset classes and develop target allocations based upon these projections. North Woods
believes that many US investors exhibit a ‘home bias’ in which they are more inclined to invest in
US securities despite well developed projections that may favor international or alternative
investments. Therefore, North Woods does not restrict itself by setting guidelines on how much
must be invested in each asset class. Rather, for each of the investment portfolios described later,
North Woods targets a maximum downside risk which allows us to maximize the expected return
for each portfolio at a given level of risk. We believe in diversification and the benefits of
rebalancing, so we will always maintain global diversification within each of our portfolios. After
making the asset allocation decision, North Woods focuses on manager selection to fill each role.
2. Fund/Manager Selection. We believe that short-termism has become prevalent throughout much
of the investment industry, so our first goal is to search for funds that utilize longer term metrics
and/or analysis for security selection. The criteria we use to select funds differs by asset class, as
we are adherents to passive index-based investing in certain asset classes, while we
believe good
active managers can be worth the higher expense ratios in certain other asset classes.
3. Factor Exposure. The primary goal is to evaluate a portfolio as a whole, in order to ensure that
the fund/manager selection process does not create an unintended and unwanted tilt towards or
away from specific factors. The secondary goal depending on market circumstances and the
makeup of funds within our asset class stables, is to purposefully increase or decrease exposure to
a specific factor. For example, it would be possible that utilizing the top-rated fund from each of
our asset class stables creates a portfolio that is very heavily weighted towards growth stocks and
away from value stocks. In general, this heavy tilt can hurt diversification and increase volatility.
This would be even more problematic if market research indicated that growth is currently
overvalued relative to value. Not every factor can be evaluated and measured at the portfolio
level, but we use this final lens to ensure that the final lineup of funds when put together, provide
the desired exposure to those factors that we are able to measure.
When we perform asset management services, we will do so on a discretionary basis, meaning that we
are not required to get permission from the client prior to executing a change to client accounts. This
means that our agreement with you will include a Limited Power of Attorney granting us the ability to
make these changes.
Participant Account Management
We use a third-party platform called Pontera to facilitate management of held away assets such as
defined contribution plan participant accounts, with discretion. The platform allows us to avoid being
considered to have custody of Client funds since we do not have direct access to Client log-in
credentials to affect trades. We are not affiliated with the platform in any way and receive no
compensation from them for using their platform. A link will be provided to the Client allowing them
to connect an account(s) to the platform. Once the Client account(s) is connected to the platform, we
will review the current account allocations. When deemed necessary, we will rebalance the account
considering client investment goals as discussed above. Client account(s) will be reviewed at least
quarterly, and allocation changes will be made as deemed necessary.
Assets Under Management
As of March 4, 2024, North Woods manages approximately $64,838,489 in assets all on a discretionary
basis. Additionally, North Woods consults on approximately $2,788,000 in assets under advisement
in held-away accounts.
Retirement Account Rollovers
Depending on a client’s given circumstances, North Woods may recommend that a client rollover
retirement plan assets to an Individual Retirement Account (IRA) managed by us. As a result of a
rollover, North Woods may earn fees on those accounts. This presents a conflict of interest, as North
Woods has a financial incentive to recommend that a client roll over retirement assets into an IRA we
will manage. This conflict is disclosed to clients verbally and in this brochure. Clients are also advised
that they are under no obligation to implement the recommendation to roll over retirement plan assets.
North Woods attempts to mitigate this conflict by requiring that all investment recommendations have
a sound basis for the recommendation, and by requiring employees to acknowledge their fiduciary
responsibility toward each client. When we provide investment advice to you regarding your
retirement plan account or individual retirement account, we are fiduciaries within the meaning of
Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. The way we make money creates some
conflicts with your interests, so we operate under a special rule that requires us to act in your best
interest and not put our interest ahead of yours. Under this special rule’s provisions, we must: • Meet
a professional standard of care when making investment recommendations (give prudent advice); •
Never put our financial interests ahead of yours when making recommendations (give loyal advice); •
Avoid misleading statements about conflicts of interest, fees, and investments; • Follow policies and
procedures designed to ensure that we give advice that is in your best interest; • Charge no more than
is reasonable for our services; and • Give you basic information about conflicts of interest.