Adviser Profile

As of Date 09/08/2026
Registration SEC, Approved, 03/15/2002
Other registrations (2)
ADV Location MILWAUKEE, WI, United States
Contact Info 414 xxxxxxx
Websites
AUM* 1,166,995,377 66%
of that, discretionary 1,114,027,602 60%
Number of Employees 21 50%
of those in investment advisory functions 13 30%
Private Fund GAV* 0
Avg Account Size 517,285 20%
% High Net Worth 52.51% 9%
SMA’s Yes
Private Funds 0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pension and profit sharing plans
- Charitable organizations
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses
- Selection of other advisers

Compensation Arrangments

- A percentage of assets under your management

Reported AUM

1B 955M 796M 637M 477M 318M 159M
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Discretionary
Non-discretionary

Private Funds

No private funds

Employees

Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker808524805 Stock NameSCHWAB INTERNATIONAL EQUITY ETF $ Position$84,138,478 % Position9.00% $ Change21.00% # Change8.00%
Stck Ticker464287226 Stock NameISHARES CORE U.S. AGGREGATE BOND ETF $ Position$86,261,275 % Position9.00% $ Change-5.00% # Change-5.00%
Stck Ticker78464A409 Stock NameSTATE STREET SPDR PORTFOLIO S&P 500 GROWTH ETF $ Position$75,086,473 % Position8.00% $ Change41.00% # Change16.00%
Stck Ticker922908744 Stock NameVANGUARD MORNINGSTAR VALUE ETF $ Position$75,339,521 % Position8.00% $ Change22.00% # Change10.00%
Stck Ticker78464A847 Stock NameSTATE STREET SPDR PORTFOLIO S&P 400 MID CAP ETF $ Position$43,377,514 % Position5.00% $ Change24.00% # Change9.00%
Stck Ticker46137V357 Stock NameINVESCO S&P 500 EQUAL WEIGHT ETF $ Position$38,187,257 % Position4.00% $ Change19.00% # Change7.00%
Stck Ticker78468R853 Stock NameSTATE STREET SPDR PORTFOLIO S&P 600 SMALL CAP ETF $ Position$33,651,274 % Position4.00% $ Change27.00% # Change6.00%
Stck Ticker78464A854 Stock NameSTATE STREET SPDR PORTFOLIO S&P 500 ETF $ Position$25,631,413 % Position3.00% $ Change92.00% # Change67.00%
Stck Ticker02079K107 Stock NameALPHABET INC CAP STK CL C $ Position$25,675,783 % Position3.00% $ Change36.00% # Change10.00%
Stck Ticker464288612 Stock NameISHARES INTERMEDIATE GOVERNMENT/CREDIT BOND ETF $ Position$28,380,181 % Position3.00% $ Change-7.00% # Change-7.00%

Brochure Summary