Pruneyard Financial Group, Inc. (PFG) is a registered investment adviser under the Investment Advisers Act
of 1940, with principal offices located in Campbell, California since 1995. Pursuant to a corporate
restructuring in 2000, an updated registration was approved by SEC in 2001. John D. Masegian and Steven
A. Schumaker became the principal shareholders of Pruneyard Financial Group, Inc. in 2016 and represent
the second-generation of their respective families to lead the firm.
PENSION CONSULTING SERVICES
We offer the following consulting services to small businesses, corporate clients, pension plans, profit-
sharing plans, and 401(k) plans pursuant to the Employee Retirement Income Security Act of 1974
(ERISA).
§ 3(21) Fiduciary Adviser
Pruneyard Financial Group, Inc. can serve as a knowledgeable advisor to any plan sponsor to properly
manage investments:
Full-Scope engagement where Pruneyard Financial Group, Inc. effectively serves the role of the
plan sponsor in hiring and monitoring all service providers, but without discretionary investment
authority. This role is typically performed by an independent fiduciary.
Limited-Scope engagement in which Pruneyard Financial Group, Inc. provides counsel and
guidance to the plan sponsor but does not have discretion or responsibility for investment
decisions including but not limited to recommending investments to the plan sponsor;
monitoring those investments and suggesting replacements; providing participant education
under the guidelines established
in § 404(c); or advising the plan sponsor in following a fiduciary
process and investment policy.
§ 3(38) Investment Manager
ERISA provides that a plan sponsor can appoint a qualified § 3(38) fiduciary (bank, insurance company,
or registered investment adviser (RIA) subject to the Investment Advisers Act of 1940) as an investment
manager to manage the plan’s assets, with responsibility for selecting, monitoring, and replacing
investments. This is not the role of a consultant who “advises,” “recommends,” “assists” or “helps,” but
is a fiduciary who agrees to and acknowledges its fiduciary status in writing.
As a § 3(38) fiduciary investment manager, Pruneyard Financial Group, Inc. would be engaged to
manage a plan’s investment management process, with discretionary authority over day-to-day
investment decisions at the plan level.
PORTFOLIO MANAGEMENT
Our firm provides discretionary portfolio management to individuals, families, and small business (e.g.,
investment advice, portfolio management, and financial planning) through the PFG Money Management
Program (the "Program"), a wrap fee program managed and sponsored by Pruneyard Financial Group, Inc.
Please refer to our Form ADV, Part 2A, Appendix 1: Wrap Fee Program Brochure for further information.
Regulatory Assets Under Management
As of 12/31/2023, we managed $122,991,773 of client assets on a discretionary basis, $403,662 of
client assets on a non-discretionary basis, totaling $123,395,435 in assets under management.