Overview
Greycourt & Co, Inc. (“Greycourt,” “the Firm,” “we,” or “our”) was founded in 1988. Gregory D. Curtis is
the principal owner of Greycourt and owns over 25% of the firm. Greycourt’s services include: 1) asset
allocation and portfolio design, 2) research on traditional and non-traditional (“alternative”) strategies
and managers, 3) portfolio implementation services, 4) portfolio monitoring and reporting services, and
5) customized consulting services.
Greycourt and its Principals have been providing comprehensive investment advice to sophisticated
investors for over 30 years. Prior to founding Greycourt, Greg Curtis served for many years as president
of a $1B+ family office that was established in 1858. At Greycourt’s founding in 1988, the Firm was among
the first entirely open architecture investment advisory firms focused on private clients, with an approach
and culture tightly focused on delivering advice from an unencumbered and independent platform.
Greycourt is managed by its Management Committee (MC), comprising ten managing directors who
oversee staffing, budgeting, and strategic planning for all functional areas of our firm: Advisory, Manager
Research, and Operations. Greycourt’s CEO has principal decision-making authority and reports to the
firm’s Board of Directors.
Greycourt has over forty employees, approximately half of which are investment professionals with
significant career experience. Detailed biographies of our investment team can be found on Greycourt’s
website,
www.greycourt.com/our-team/.
Greycourt offers investment advisory services to ultra-high net worth families and family offices, including
foundations controlled by or affiliated with client families. Our service offerings are delivered in two ways
depending on the needs of the client: (1) Investment Advisory Services and (2) Collaborative Solutions.
Investment Advisory Services (IAS)
Our Investment Advisory Services offering entails fully integrated strategic portfolio design, strategy and
manager idea generation and research, comprehensive client service support, and portfolio analytics and
performance reporting. Our IAS client service model is designed to create a high-touch and personal
relationship with each client in a customized manner.
Collaborative Solutions (CS)
Collaborative Solutions is designed for family offices who work with us in a cooperative fashion on specific
investment matters in a non-discretionary fashion. We work with our CS clients in a peer-to-peer
framework, where our frontline investment professionals interact directly with investment professionals
who helm and/or staff single- or multi-family offices. The scope of work is typically focused in three main
areas: capital markets research; idea generation and manager research; and customized mandates and
projects related to portfolio structure, risk, and/or modeling.
Advisory Approach
Greycourt provides supervision and continuous advice to clients based on a client’s stated objectives
subject to the terms of a written investment advisory agreement. Greycourt’s services vary, and the
elements described herein may be more or less prominent depending on the nature of the specific
engagement.
Greycourt generally delivers its advisory services on a
non-discretionary basis. This means that Greycourt
facilitates and implements recommendations approved by a client. Less frequently, Greycourt provides
investment advice on a discretionary basis, where a client authorizes Greycourt to execute transactions
on the client’s behalf.
Greycourt seeks to provide investment advice through an understanding of clients’ specific goals,
objectives, risk tolerances, and unique circumstances, including tax, estate, and philosophical preferences.
Depending on the nature and scope of the engagement, Greycourt may provide: 1) a written evaluation
which includes its recommendations for strategic portfolio design, including articulating long-term targets
and ranges for investable asset classes and 2) an implementation plan which includes third-party
investments recommended by Greycourt. Recommended action plans take into consideration anticipated
costs of the recommendations, such as expected taxes, trading costs, management fees and expenses,
and market timing risks.
Greycourt researches and recommends unaffiliated third-party investment managers to its clients.
Managers include those investing in public and private segments of the equity, fixed income, and real
estate and real assets capital markets. Greycourt’s investment advice is not necessarily limited to these
types of investments and may include advice on other types of investments.
Greycourt tailors its advice to the individual needs of each client, and clients may impose restrictions on
investing in certain securities or types of securities, including with regard to philosophical or mission-
driven investment preferences. Clients are responsible for informing Greycourt of a change in their
individual circumstances, goals, or objectives, or if they want to impose or change restrictions related to
Greycourt’s advisory services or with regard to investing in certain securities or types of securities.
Upon request, Greycourt may also provide relevant information or advice to clients regarding the
investment implications of closely held businesses, how philanthropic or values-oriented investment
preferences may be expressed, investment-related family dynamics and intergenerational issues, or asset
custody. Greycourt does not act as a custodian for any client assets and reinforces that the choice of
custodian is entirely the purview of each client.
Regulatory Assets Under Management
As of December 31, 2023, Greycourt has Regulatory Assets Under Management (“RAUM”) of
$5,091,189,264of which $200,733,208 was advised on a discretionary basis and $4,890,456,056 was
advised on a non-discretionary basis.
Greycourt provides consulting or other advice on assets in addition to RAUM, identified as “assets under
advisement” or “AUA.” AUA adds to RAUM the assets of clients for whom Greycourt provides, individually
or in combination, ongoing asset allocation, ongoing manager research and due diligence, individual
implementation or sourcing recommendations, and/or other specialized consulting services that are not
included in RAUM. This includes certain Collaborative Solutions services and instances where Greycourt
serves in a manager-of-managers capacity for clients who are invested in separately managed accounts.
The total AUA, including RAUM, is over $18.9 billion as of December 31, 2023.