Overview
FAMILY OFFICE SERVICES:
Sierra Capital offers Family Office Services to a limited number of ultra-high net worth
individuals and families to assist in achieving their goal of lasting legacy for future
generations. Family Office Services are structured to offer an integrated, interdisciplinary
approach to aggregating and focusing family resources and values to facilitate a common
interest in financial management, cost control, financial education, and family philanthropy,
among others. Sierra Capital's Family Office Services provides specific, custom solutions and
relationship management. Depending on each client's particular needs and circumstances,
the services provided through Sierra Capital's Family Office Services may include, but are not
necessarily limited to:
Development of "Investment Policy" memorializing the goals and values of the family
Portfolio Consulting and Monitoring
Portfolio Management
Risk Management Consulting
Overview of Investment Strategies
Selecting and Monitoring Third Party Money Managers
Working with Client's Third-Party Professionals to Coordinate the Implementation of Solutions
Performance Reporting Services
A more detailed description of each discreet offering encompassed by our Family Office
Services is set forth below. Through its Family Office Services, Sierra Capital assists families
to define legacy goals and design a long-term plan to try to maximize the probability of
achieving these goals.
Sierra Capital LLC is a SEC-registered investment adviser with its principal place of business
located in Florida. Sierra Capital LLC was established in 1998 and is doing business as Sierra
Capital Partners, LLC in the state of Florida.
Listed below are the firm's principal shareholders (i.e., those individuals and/or entities
controlling 25% or more of this company).
• Rafael Jose de la Sierra, Managing Member
• Carlos Alfonso Pedroso, Managing Member/Chief Compliance Officer
Sierra Capital LLC offers the following advisory services to our clients:
INDIVIDUAL PORTFOLIO MANAGEMENT
Our firm provides continuous advice to a client regarding the investment of client funds based
on the individual needs of the client. Through personal discussions in which goals and
objectives based on a client's particular circumstances are established, we develop a client's
personal investment policy and create and manage a portfolio based on that policy. During
our initial conversation, we determine the client’s individual objectives, time horizons, risk
tolerance, and liquidity needs. As appropriate, we also review and discuss a client's prior
investment history, as well as family composition and background.
Because
all types of investments involve certain additional degrees of risk, they will only be
implemented for discretionary clients and recommended for non-discretionary clients when
consistent with the client's stated investment objectives, tolerance for risk, liquidity, and
suitability.
Sierra Capital LLC offers advisory management services to clients through our Individual
Portfolio Management Program. We provide the client with an asset allocation strategy
developed through personal discussions in which the client's goals and objectives are
established based on the client's particular circumstances. This investment strategy will be
implemented into a client's Investment Policy Statement.
We manage these advisory accounts on a discretionary or non-discretionary basis. Account
supervision is guided by the client's stated objectives (ie. Investment horizon, risk tolerance,
return expectations).
Sierra Capital LLC performs investment manager selection through various sources when
selecting managers based on client’s individual circumstances and needs. Factors considered
in making this determination include but are not limited to: account assets, risk tolerance,
custodian and client objectives. Clients should refer to each fund’s prospectus/offering
memorandum or brochure for a full description of services offered.
Our investment recommendation will generally include but are not limited to advice regarding
the following securities:
• Exchange-listed securities
• Securities traded over-the-counter.
• Foreign issuers
• Corporate debt securities (other than commercial paper)
• Commercial paper
• Certificates of deposit
• Municipal securities
• Hedge Funds
• Currencies
• United States governmental securities
• Interests in partnerships
• Mutual funds
• Structured Products
• Commodities
• Options
• Master Limited Partnership
• Real Estate Investment Trusts
• Real Estate
Sierra capital provides the same Family Office Services described above provided on a non-
discretionary basis as a consultant in a sub-advisory capacity.
Because some types of investments involve certain additional degrees of risk, they will only
be implemented for discretionary clients and recommended for non-discretionary clients when
consistent with their stated investment policy and after discussion with the client about the
additional potential risks associated with these products.
ASSETS UNDER MANAGEMENT
As of 12/31/2023 we were actively managing $1,312,486,389 of clients' assets on a
discretionary basis plus $112,978,656 of clients' assets on a non-discretionary basis.