Description of Firm
MAXIMAI is a registered investment adviser based in Coral Gables, FL. We are organized as a limited
liability company ("LLC") under the laws of the State of Delaware. We began providing investment
advisory services in September 2016. MAXIMAI is owned by Elizabeth van Walleghem
through Cocovan Corp. and Thomas James Butler through Mayordomo Corp.
Wealth Management and Family Office Services
MAXIMAI offers comprehensive, fee-only wealth management and family office services for all areas of
our client's financial life.
Our process is client focused and collaborative. Our wealth management services include both
financial planning and investment management on an ongoing basis.
Additional services may include implementation of investment recommendations, quarterly portfolio
evaluations, consultation, and assistance with the implementation of suggested planning strategies.
In conjunction with the implementation of your financial plan and/or the management of your portfolio,
we may manage your assets on a discretionary basis or non-discretionary basis through our managed
account program and/or we may refer you to use the services of unaffiliated, Third-Party Money
Managers ("TPMMs"), whose services are described in their respective Form ADV Disclosure
Brochures. We will determine which programs and strategies are most appropriate for you, based
upon your individual circumstances, needs, and investment objectives, and, as described below, may
exercise discretion in hiring and firing TPMMs for the management of your account's assets. You will
also be provided the TPMM's Form ADV Disclosure brochure.
MAXIMAI has entered into a contractual relationship with Dynasty Financial Partners, LLC (“Dynasty”),
which provides MAXIMAI with operational and back-office support including access to a network of
service providers. Through the Dynasty network of service providers, MAXIMAI may receive preferred
pricing on trading technology, reporting, custody, brokerage, compliance and other related services.
Dynasty charges a “Platform Fee,” [which, unless otherwise disclosed, is included in MAXIMAI’s
annual investment management fee described in Item 5 below] or [for which, unless otherwise
disclosed, the client will be charged, separate from and in addition to such client’s annual investment
management fee, as described in Item 5 below]. In addition, Dynasty’s subsidiary, Dynasty Wealth
Management, LLC (“DWM”) is an SEC registered investment adviser, that provides access to a range
of investment services including separately managed accounts (“SMA”), mutual fund and ETF asset
allocation strategies, and unified managed accounts (“UMA”) managed by external third-party
managers (collectively, the “Investment Programs”). MAXIMAI and its clients may separately engage
the services of Dynasty and/or its subsidiaries to access the Investment Programs. Under the SMA
and UMA programs, MAXIMAI will maintain the ability to select the specific, underlying third party
managers that will, in turn, have day-to-day discretionary trading authority over the requisite client
assets.
DWM sponsors an investment management platform (the “Platform” or the “TAMP") that is available to
the advisers in the Dynasty Network, such as MAXIMAI. Through the Platform, DWM and Dynasty
collectively provide certain technology, administrative, operations and advisory support services that
allow advisers to manage their own portfolios and access independent third-party managers that
provide discretionary services in the form of traditional managed accounts and investment models.
Advisers can allocate all or a portion of client assets among the different independent third-party
managers via the Platform. Advisers may also use the model management feature of the TAMP by
creating their own asset allocation model and underlying investments that comprise the model.
Through the model management feature, advisers may be able to outsource
the implementation of
trade orders and periodic rebalancing of the model when needed.
MAXIMAI will maintain the direct contractual relationship with each client and obtain, through such
agreements, the authority to engage independent third-party managers, DWM and/or Dynasty, as
applicable, for services rendered through the Platform in service of such client. MAXIMAI may delegate
discretionary trading authority to DWM and/or independent third-party managers to effect investment
and reinvestment of client assets with the ability to buy, sell or otherwise effect investment transactions
and allocate client assets. If a client is participating in certain Investment Programs, DWM or the
designated manager, as applicable, is also authorized without prior consultation of MAXIMAI or the
client to buy, sell, trade or allocate such client’s assets in accordance with the client’s designated
portfolio and to deliver instructions to the designated broker-dealer and/or custodian of such client’s
assets.
Sub-Advisory Services
Adviser offers sub-advisory services to certain institutional clients, including other investment advisers
and family offices, through the management of investment portfolios in accordance with the objectives,
guidelines and risk profiles of the individual clients. Institutional Clients provide such information to
MAXIMAI at or before the time they enter into a sub-advisory agreement with the MAXIMAI. MAXIMAI
may provide additional services to these institutional clients, including reporting, invoicing and
operational/administrative support. The scope of services and additional fees are negotiated
individually with each institutional client and incorporated into the Sub-Advisory Agreement.
Wrap Program(s)
We previously sponsored and offered a proprietary wrap fee program. This program is being phased
out and no longer being offered to prospective or existing clients.
MAXIMAI serves a portfolio manager to and sponsor of that wrap program, which
provides clients participating in the program with mutual fund and Exchange Traded Fund ("ETF")
asset allocation models for a single fee that includes administrative fees, management fees, and
commissions. Transactions in the wrap fee program accounts are executed through Interactive
Brokers & INTL FC Stone broker-dealers and members of the Financial Industry Regulatory Authority
("FINRA") and the Securities Investor Protection Corporation ("SIPC"). Although we no longer offer
this program, as sponsor of the program, we maintain a wrap fee program brochure (Part 2A, Appendix
1) for clients who remain invested in the program. More information regarding the wrap fee program
may be found in the firm's Part 2A, Appendix 1.
Other Services
MAXIMAI may also refer clients to other financial services companies and service providers, including
commercial banks, as a courtesy to the client and with no compensation from the institution. MAXIMAI
does not assume any responsibilities for the products and services offered by said institutions.
MAXIMAI strongly recommends clients to perform their own due diligence on these institutions before
opening a new account / relationship with them.
Types of Investments
MAXIMAI offers advice on:
• equity securities,
• corporate debt securities,
• commercial paper, certificates of deposit,
• municipal securities,
• domestic and offshore mutual fund shares,
• ETFs,
• U.S. government securities,
• options contracts on securities,
• hedge funds,
• structured products, or
• private equity investments.
Additionally, we may advise you on various types of investments based on your stated goals and
objectives. We may also provide advice on any type of investment held in your portfolio at the inception
of our advisory relationship.
Assets Under Management
As of December 31st, 2022, we provide continuous management services for $405,744,944 in client
assets, $319,647,184 on a discretionary basis.