Firm Description
Plancorp, LLC is a fee-only investment management firm, offering asset management; comprehensive
financial planning; family office services for ultra-high net worth individuals and families; retirement
plan advisors and consulting services; and institutional investment services. We also offer business
owners exit strategy planning services, as described later in this brochure.
The firm is a Delaware limited liability company based in St. Louis, Missouri. Plancorp started its
business in 1983 as a financial planning only firm called FFG Plancorp, Inc. In 1985, we adopted our
current name, Plancorp, which we've used as we've grown throughout our 40 years.
Firm Ownership & Management
Plancorp’s current ownership structure has 27 direct owners, 23 of which are owned by Plancorp
employees. None of the direct owners own more the 25% individually. Plancorp employees own 57.1%
of Plancorp and has the following breakdown:
Plancorp Board of Managers &
Leadership Team Members (individually) 26.1%
Plancorp Employees (individually) 31%
Membership of BrightPlan & Plancorp Investment Committees; Services to BrightPlan
and BrightPlan Group, Inc. and Minority Ownership in BrightPlan
Plancorp’s Chief Investment Officer also serves as the Chief Investment Officer of BrightPlan and is a
member of the Investment Committee of BrightPlan, LLC (“BrightPlan”), an SEC-registered investment
adviser. Plancorp’s Investment Committee provides modelling and related consulting services for
BrightPlan. Additionally, Plancorp’s President and CEO serves as a member of the board of directors
of BrightPlan Group, Inc., which is the majority owner of BrightPlan. As discussed in Item 14, there is
also a referral arrangement between Plancorp and BrightPlan pursuant to which BrightPlan will be paid
a referral fee by Plancorp for providing qualified clients to Plancorp. Plancorp is also a minority
shareholder in BrightPlan as part of the transaction that completed on February 9, 2024.
Certifications
Plancorp is certified by the Centre for Fiduciary Excellence, LLC (“CEFEX”) as having met their
standards for Fiduciary Practices for Investment Advisors for the following programs: ERISA Defined
Contribution Plans, Foundations, Endowments, Personal Trusts, and High Net Worth Individuals. We
are among the first advisory firms globally to successfully complete CEFEX’s certification process. This
certification helps provide reasonable assurance to investors, both institutional and individual, that we
demonstrate adherence to the industry’s best fiduciary practices. Plancorp engages a qualified CEFEX
Analyst to perform the annual certification, which involves a detailed assessment of operational data
and procedures, followed by interviews of key personnel. The Fiduciary Practices are substantiated by
legislation, case law, and regulatory opinion letters from the Employee Retirement Income Security
Act, Uniform Prudent Investor Act, and the Uniform Management of Public Employee Retirement
System Act in the U.S.
The CEFEX assessment process is used to determine whether an advisor meets the global fiduciary
standard of excellence (the “Fiduciary Standard”) as defined by the Prudent Practices of Investment
Advisors (U.S. Edition) handbook published by Fiduciary 360 (fi3601) (the “Handbook”2). CEFEX is a
1 More information on fi360, based in Bridgeville, PA can be found a www.fi360.com.
subsidiary of fi360, which is comprised of educators, technologists, writers, trainers, and regulatory
experts whose aim is to promote widespread adoption of the Fiduciary Standard.
The issuance of a Certificate of Registration and mark by CEFEX following the conclusion of the
assessment process signifies that the investment advisor is generally meeting the Fiduciary
Standard for the time covered by the certificate. This certification is valid for twelve months and an
annual audit is completed to renew certification. Plancorp was first certified in 2007 with 2023 marking
the seventeenth consecutive year for CEFEX certification.
Plancorp provides advice for company retirement plans and are subject to the Employee Retirement
Income Security Act (ERISA) of 1974. CEFEX reviews Plancorp’s retirement plan’s procedures and
practices and verifies that Plancorp equals or exceeds the fiduciary requirements of ERISA.
Advisory Services
WEALTH MANAGEMENT SERVICES
Plancorp provides a wide range of services for its clients. The following section provides of summary of
the services provided.
Financial Planning
Plancorp employees assist clients within making important personal and financial decisions by helping
them plan, protect, and grow their assets, and our advice and guidance help clients achieve their
personal and financial objectives. We may use any of the following services for clients depending on
the complexity of the client’s goals and financial situation.
Personal and Financial Goals and Objectives
We develop a road map of our clients’ personal and financial worlds through client interviews and
reviewing pertinent client documents and financial data. This includes modeling various personal,
family, and financial strategies that allow clients to establish their personal and financial goals and
objectives: and analyzing the impact of various career and lifestyle decisions on clients' ability to meet
their financial independence objectives.
Cash Flow and Income Tax Analysis
We prepare cash flow and income tax projections by analyzing clients' current income, expenses,
income taxes. and debt recommending specific courses of action about the steps necessary to fund
clients' various financial objectives and coordinating income tax planning with the tax professionals
engaged by clients for preparing their tax returns.
Capital Needs Assessment
Often the success of a financial plan can be affected by a death or disability occurring within a family.
We evaluate the amount of life or disability insurance, if any, clients may need to support client goals in
such situations.
Education Funding Analysis
We analyze and determine the amount of savings required to meet clients' goals for funding
public/private school, college and/or graduate school education for his or her children and/or
grandchildren.
2 The Handbook can be downloaded from https://www.fi360.com/uploads/media/handbook_advisors_2019.pdf
Retirement Planning
We use advanced computer models to project cash flow needs and income available for clients'
retirement, analyze the impact of inflation, evaluate clients' retirement plan pay-out options, and advise
clients whether individual retirement accounts ("IRAs") are appropriate for them.
If appropriate, we coordinate our clients' investment choices for assets not being managed by us in
their retirement plans with the asset allocation and investment strategies recommended for assets
managed by Plancorp.
Estate Planning Coordination
We coordinate with our clients' estate planning attorneys to ensure that clients' comprehensive estate
plans are consistent with their financial goals and objectives. We also address any special needs
clients may have relative to their heirs.
Asset Protection Planning
We review and discuss asset protection and risk management strategies appropriate for clients'
consideration. These include:
• Evaluating liability insurance coverage.
• Discussing identity theft protection.
• Reviewing credit ratings and reports.
Employee Benefit Analysis
For corporate executive clients and business owners, we:
• Analyze client savings plans, stock options, restrictive stock agreements, deferred
compensation, retirement plans and other employee benefits.
• Develop strategies to coordinate clients' employee benefits plans with their other financial
planning, asset allocation, and investment strategies.
• Assist in determining whether SEP or Simple IRAs are appropriate for them or for their
employees.
Investment Management
After assessing a client’s financial position and objectives, we design their personalized investment
strategy. Our portfolio recommendations primarily utilize mutual funds, Exchange Traded Funds
(“ETFs”), and Separately Managed Accounts (“SMAs”); however, we use other vehicles where it is
appropriate. As a result of this process, each client receives a customized portfolio with asset
allocation strategies appropriate for their investment objectives, risk tolerance, investment time
horizon, and liquidity requirements.
An important part of our investment process is preparing an Investment Policy Statement (“IPS”) for
each client’s approval and adoption. The purpose of the IPS is to establish a clear understanding of the
investment objectives and policies applicable to the client's investment portfolio. It is the intent of the
IPS to be sufficiently specific to be meaningful, but also flexible enough to be practical. The IPS
guidelines do not constitute a contract, a statement of mandatory requirements, or a binding resolution
on investment performance expectations.
Ongoing Services
After the initial financial planning process and portfolio recommendations, Plancorp provides ongoing
financial planning and investment advisory services to its Wealth Management clients. This includes:
• Ongoing portfolio monitoring.
• Periodic portfolio rebalancing and, where applicable, tax loss harvesting.
• Quarterly portfolio performance reports.
• Annual (or more frequent) client review meetings.
• Periodic meetings with clients if changes in their financial circumstances
require reassessment
of financial planning and risk and return objectives and investment policies.
OTHER SERVICES PROVIDED
Family Office Services
Some clients engage Plancorp to provide additional services for their families, including some of the
following:
• Financial organization and accounting
• Account aggregation and reconciliation
• Recordkeeping
• Customized wealth management reporting
• Advanced income tax planning
• Inter-generational planning and cash flow analysis
• Business and retirement plan issues
• Planning and conducting family meetings
• Paying bills
Retirement Plan Advisors Services
Plancorp's Retirement Plan Advisors division provides advisory services for qualified retirement plans.
Our comprehensive services are designed to simplify the plan management process for employers.
Plancorp provides investment advisory services and assists plan fiduciaries with plan management
tasks. Pursuant to the terms of an agreement with the client, Plancorp may serve as an ERISA Section
3(38) Investment Manager allowing plan fiduciaries to delegate fiduciary liability for investment
selection, monitoring and construction of model investment portfolios. The risk-based portfolios offer
participants low-cost, well-diversified investment allocations that simplify the investing experience.
Plancorp will also provide recommendations regarding the frequency of rebalancing of the plan
participant portfolios. In providing such services, we generally use the same investment strategies and
construct similar portfolios as those used with our individual wealth management clients.
Plancorp's broad range of services includes:
• Trustee Meetings, at least annually focused on a structured process for managing fiduciary
responsibility, participant behavior and investment review.
• Initial development and ongoing monitoring of the Investment Policy Statement.
• Investment Selection, monitoring and Model Portfolio construction with rebalancing.
• Independent Plan Benchmarking to help employers benchmark their plan design, investment
options and fees and services against plans of similar size and industry.
• Plan Design analysis to ensure the plan provisions align with the employer's goals and
objectives.
• Employee Education Meetings, at least annually to educate participants regarding plan
provisions, investment options, and the importance of planning for a successful retirement.
Plancorp's education process is designed to equip participants with the information needed to
make informed decisions. Unless noted in the Plancorp Service Agreement, Plancorp is not a
fiduciary at the participant level.
Retirement Plan Consulting Services
Plancorp provides the following consulting services exclusive of the retirement plan advisor services
outlined above. In this capacity, we may not be the advisor of record or serving as an ERISA 3(38)
Investment Manager.
Fiduciary Plan Reviews - an independent review helps plan fiduciaries meet their fiduciary
requirements for plan management and oversight by identifying areas of heightened fiduciary liability.
The review covers the following plan related items:
• The fi360 Self-Assessment of Fiduciary Excellence for Investment Stewards is utilized to help
plan fiduciaries design a fiduciary governance plan. The global standards for fiduciary
excellence help plan fiduciaries develop a structure for managing their fiduciary liability.
• Plan design is reviewed to ensure the design aligns with the employer's goals and objectives.
• Investment options are benchmarked to compare historical performance, risk, fees and
expenses and diversification.
• Administrative fees and expenses are benchmarked for reasonableness.
• Employee educational materials, website tools and vendor services are evaluated.
Compliance Support - Plancorp can help employers identify plan related problems that can affect
plan compliance and increase fiduciary liability. We help clients appropriately resolve the issues and
restore compliance with ERISA, the Department of Labor and Internal Revenue Service.
Exit Strategy Advisors
For business owners contemplating the potential sale or transition of a business to the next generation,
a business partner, or a new buyer, Plancorp offers a wide range of services to help the business
owner make proactive decisions about the company he or she successfully built.
The services Plancorp provides will be included in a consulting agreement negotiated with the
business owner. We will charge a project fee, which will vary depending on the scope of the services
provided. Advice is based on objectives communicated, either orally or in writing, by the client and
his/her advisors. Recommendations may be provided through individual consultations and/or a written
plan document, depending on the scope of the engagement. Plancorp’s services may include any, or
all, of the following:
• Provide the owner with an individual cash flow analysis based on owner’s current and future
income and spending.
• Estimate the value of client's business interest.
• Assessment of client's ability to sell the business interest for the minimum amount needed to
meet their financial objectives.
• Provide recommendations to improve the value of the client’s business, including
recommendations for changes to capital structure and consideration of an advisory board
structure.
• Identification and explanation of potential risks associated with the ownership transition.
• Education of client on the sale process and engage them in the transaction accordingly.
• Work with client-preferred professionals (attorneys, accountants, etc.) and recommend any
professionals where client does not have existing relationship to create Client Advisory Team,
which Plancorp will coordinate to improve efficiency and communication, and reduce
unnecessary delays.
Client understands that Plancorp is not a law firm, and that the advice Plancorp provides is not legal
advice. Similarly, Plancorp is not an accounting firm, and the advice is not accounting or tax advice.
Client will rely on the advice of its own attorneys and accountants for legal, tax, accounting, and
valuation matters.
Institutional Services
Plancorp provides investment management services to non-profit institutions. In providing such
services, we generally use the same investment strategies and construct similar portfolios as those
used with our individual clients. Our services include preparation of an IPS summarizing the
investment goals and objectives, asset allocation, and portfolio for the institution; quarterly portfolio
performance reports; offer for quarterly meetings with the investment committee for the institution; cash
flow analysis related to the cash needs of the institution; portfolio rebalancing; and guidance/education
on fiduciary duties and responsibilities of investment committee members.
Financial Planning Project and Other Consulting Services
Plancorp typically provides both financial planning and investment management services for clients,
but some clients engage Plancorp for only financial planning services. In these cases, the services we
provide will be included in a consulting agreement negotiated by Plancorp and the client. We may
charge a project fee, which will vary depending on the scope of the services provided, or in some
cases a monthly fee. Advice is based on objectives communicated, either orally or in writing, by the
client and his/her advisors. Planning advice may be provided through individual consultations and/or a
written plan document. A documented plan may include but is not limited to the following:
• Financial independence planning
• Stock option analysis
• Insurance planning
• Education funding
• Retirement planning, which may include written estimates of cash flow and/or retirement needs
and sources.
• Divorce planning
• Estate planning, which may include:
• A written description of estate and/or life-style objectives.
• An evaluation of current and/or suggested estate ownership structure.
• Coordination of estate planning objectives with professional advisors.
• A plan for monitoring the implementation of Plancorp's recommendations.
Deposit Accounts
Plancorp has developed a relationship with StoneCastle Cash Management, LLC (“StoneCastle”), to
offer Plancorp client’s access to FDIC protected deposit accounts (see Item 5 below for a description
of fees we charge on the cash balance in these accounts). There is no minimum balance required to
establish a money-market account with StoneCastle. The establishment of a money-market account at
StoneCastle through this program are at the option of a client and are subject to the approval of
StoneCastle, in their sole discretion.
OTHER INFORMATION
Electronic Delivery of Documents
Plancorp may provide all personal financial information to clients, including statements, electronically
through access to its website or by email. This includes the client's invoice detailing the calculation of
fees, any notices, and other communications or disclosures, including Plancorp's annual delivery of
this brochure. The client must provide a valid email address for this purpose. Upon request, we will
provide any client a paper copy of this brochure free of charge.
Client Assets Under Management
As of December 31, 2023, Plancorp managed approximately $6.1 billion on a discretionary basis and
$394 million on a non-discretionary basis for a total of $6.5 billion.