General Information
Colton Groome Financial Advisors, LLC (formerly “CG Advisory Services, LLC”) was founded in 2003.
CGFA is a wholly-owned subsidiary of Groome Holdings, LLC (doing business as Colton Groome
Financial, and hereinafter referred to as “CG”), which is managed by G. Tatum Groome and Matthew L.
Groome.
CGFA offers the following services, each of which is more fully described below:
• Investment Advisory Services;
• Financial Planning Services; and
• Retirement Plan Consulting Services.
Investment Advisory Services
Financial Profile and Investment Plan
CGFA provides discretionary and non-discretionary Investment Advisory Services to individuals and high
net worth individuals, retirement plans (including defined contribution plans, 401(k) plans, 403(b) plans,
457 plans and profit-sharing plans) and their participants, charitable organizations, trusts, estates,
endowments, foundations, corporations and other business entities.
At the outset of each client relationship, CGFA spends time with the client, asking questions, discussing
the client’s investment experience and financial circumstances, and broadly identifying major goals of the
client. Based on its reviews, CGFA generally develops with each client:
• a financial outline for the client based on the client’s financial circumstances and goals, and the
client’s willingness to take investment risk (the “Financial Profile”); and
• the client’s investment objectives and guidelines (the “Investment Plan”)
The Financial Profile is a reflection of the client’s current financial picture and a look to the future goals of
the client. The Investment Plan outlines the types of investments CGFA will make or recommend on behalf
of the client based on CGFA’s own research and analysis in order to meet those goals. The elements of the
Financial Profile and the Investment Plan are discussed periodically with each client, but are not necessarily
written documents. The Investment Plan will be updated from time to time when requested by the client, or
when determined to be necessary or advisable by CGFA based on updates to the client’s financial or other
circumstances. It is the responsibility of the client to notify CGFA of any changes to their financial situation
or objectives or any other factors that may impact the client’s Financial Profile.
Portfolio Management
To implement the client’s Investment Plan, CGFA will manage the client’s investment portfolio on a
discretionary or a non-discretionary basis pursuant to an investment advisory agreement with the client. As
a discretionary investment adviser, CGFA will have the authority to supervise and direct the portfolio
without prior consultation with the client. Clients who choose a non-discretionary arrangement must be
contacted prior to the execution of any trade in the account(s) under management. This may result in a delay
in executing recommended trades, which could adversely affect the performance of the portfolio. This delay
also normally means the affected account(s) will not be able to participate in block trades, a practice
designed to enhance the execution quality, timing and/or cost for all accounts included in the block.
In a non-discretionary arrangement, the client retains the responsibility for the final decision on all actions
taken with respect to the portfolio.
Notwithstanding the foregoing, clients may request certain reasonable restrictions on CGFA in the
management of their investment portfolios, such as prohibiting the inclusion of certain types of investments
in an investment portfolio or prohibiting the sale of certain investments held in the account at the
commencement of the relationship, with written notice to CGFA. Each client should note, however, that
restrictions, if accepted by CGFA, may adversely affect the composition and performance of the client’s
investment portfolio. Each client should also note that his or her investment portfolio is treated individually
by giving consideration to each purchase or sale for the client’s account. For these and other reasons,
performance of client investment portfolios within the same investment objectives, goals and/or risk
tolerance may differ, and clients should not expect that the composition or performance of their investment
portfolios would necessarily be consistent with similar clients of CGFA.
Separate Account Managers
CGFA may recommend or select one or more third party investment advisers or model portfolio providers
(each a “Manager”), when appropriate and in accordance with the client’s Investment Plan. Having access
to various Managers offers a wide variety of manager styles, and provides the opportunity to utilize more
than one Manager for the portfolio. Factors that CGFA considers in recommending/selecting Managers
generally includes the client’s stated investment objective(s), management style, performance, risk level,
reputation, financial strength, reporting, pricing and research.
The Manager(s) may be granted discretionary or non-discretionary trading authority to provide investment
supervisory services for all or a portion of the portfolio. Other Managers may be engaged to provide
research and trading signals to CGFA in connection with certain model portfolios offered by the Manager.
Where a Manager has been engaged to provide non-discretionary investment advice, CGFA will typically
receive the Manager’s recommendations and thereafter effect trades on behalf of the Portfolio as determined
by CGFA; however, CGFA may allow the Manager to effect trades in the Portfolio if CGFA determines it
is in the client’s best interests to do so. Although, CGFA retains the authority to terminate the Manager’s
relationship or to add new Managers without specific client consent, clients are typically consulted prior to
the engagement or termination of any Manager when it is practicable to do so.
CGFA may utilize Managers through one or more direct relationships, where CGFA contracts directly with
a Manager to provide sub-advisory, research or signal services to a client portfolio. However, under certain
circumstances, the client will select one or more Managers recommended by CGFA and the client, and not
CGFA, will enter into a separate agreement which each Managers.
• Direct Relationships. When CGFA engages a Manager directly to provide discretionary or non-
discretionary advisory services for a client portfolio, it will enter into a Sub-Advisory Agreement
with the Manager on behalf of all or a portion of a client’s portfolio. The Manager will then have
either discretionary authority to manage the client’s portfolio (or portion thereof), or the Manager
will make recommendations to CGFA on a non-discretionary basis, in each case in accordance with
the Manager’s strategy that CGFA has selected for the client. Other Managers may be engaged
pursuant to a research, signal or model portfolio agreement, pursuant to which the Manager will
provide research and trading signals to CGFA in connection with certain model portfolios offered
by the Manager.
CGFA’s fees do not include: custodial or transaction costs paid to the client’s custodian, brokers or other
third-party consultants; fees or taxes on brokerage accounts and securities transactions; wire fees; or fees
and expenses charged by mutual funds, exchange traded funds (“ETFs”) or other investment pools to their
shareholders (collectively, “Funds”) (generally including a management fee and fund expenses, as
described in each Fund’s prospectus or offering materials). Clients should review the statements they
receive from their custodian carefully, and promptly notify CGFA of any discrepancies. Please see Item
5 – Fees and Compensation for additional information.
Certain clients may request that CGFA hold assets in a client’s portfolio that are not subject to management
by CGFA as an accommodation to the client. If CGFA agrees to hold such assets in a client portfolio, CGFA
typically will not charge a management fee with respect to such assets. Clients that enter into such
arrangements with CGFA should understand that they will not receive the benefits of CGFA’s management
services with respect to the unmanaged asset, which means that CGFA will have no obligation to manage,
make any recommendation with respect to, monitor or otherwise consider any such asset, even during
periods of adverse market conditions or when CGFA otherwise believes that such actions or
recommendations
are likely to benefit the client or avoid adverse consequences. Clients will remain
responsible for any custodial, transaction or other third-party fees and expenses associated with such
unmanaged assets.
Services to Retirement Plan Participants
CGFA may also provide investment advice directly to plan participants, on a non-discretionary basis. In
such a case, CGFA will provide participants with diversification strategies and investment
recommendations, and the participants will have the sole responsibility to execute the transactions. In some
cases, CGFA may, after approval of the client, instruct the record-keeper or third-party administrator to
execute recommendations on the client’s behalf.
From time to time, CGFA will also meet with plan participants to provide general investment education,
which may include basic information regarding insurance products, annuities, inflation, risk, diversification
and asset allocation.
Financial Planning Services
CGFA also offers Financial Planning Services to clients. Financial Planning Services are typically provided
in conjunction with the management of a client’s portfolio, in connection with the creation of the client’s
Financial Profile and Investment Plan but may be offered as a stand-alone service for a separate fee. CGFA
currently offers four levels of Financial Planning Services, “Concierge”, “Securing Retirement”, “GPS”
(Guided Planning Services) and “Investment Management Services”, which include varying levels of
services. Information regarding each service level is available from CGFA but is subject to change.
CGFA’s Financial Planning Services normally address areas such as general cash flow planning, retirement
planning, education planning, “windfall” planning, estate and wealth transfer planning, special needs
planning, asset management, tax planning, insurance needs analysis and asset allocation. The goal of this
service is to assess the financial circumstances of the client in order to develop a financial plan for the client.
To create this plan, CGFA will typically gather information on the client’s financial data and goals, which
may include information on the client’s family, employment, property, investments, businesses, insurance,
income, expenses, savings, retirement goals, risk tolerance and the client’s objectives related to the
foregoing. It is however the responsibility of the client to notify CGFA of any changes to their financial
situation or objectives or any other factors that could impact the client’s financial plan.
In all matters, CGFA’s Financial Planning Services are analytical and advisory only and do not include
legal, tax, accounting or other professional services unless specifically stated. CGFA’s representatives can
work with a client’s legal, accounting, tax, insurance or other professional advisors to ensure the
coordination of all pieces involved in the financial planning and/or estate planning process at the client’s
request. The financial plan may include specific financial and investment strategies as well as specific
product recommendations, including equity, fixed income, insurance products, as well as asset allocation
recommendations. At no time, however, is the client under any obligation to implement (with CGFA or
with any other firm) any of the suggestions outlined in the financial plan. Rather, implementation of a
client’s financial plan is solely at the client’s discretion.
Certain information provided in connection with Financial Planning Services may include educational
materials regarding the effect of taxes, which information is general in nature. However, clients should be
aware that CGFA does not render tax, legal or accounting advice, and that CGFA does not prepare any legal
documents for the implementation of any of its recommendations. Nothing recommended or outlined by
CGFA should be used by a client as a substitute for competent legal, accounting or tax counsel provided by
the client’s personal attorney, accountant and/or tax advisor.
As part of its Financial Planning Services, CGFA can provide insurance reviews. These reviews are general
in nature and are intended to provide a client with an understanding of the general amount of insurance
coverage recommended for persons in comparable financial situations. Unless otherwise expressly
requested by the client and agreed to by CGFA, these reviews will not include any recommendations about
the client’s property or casualty policies (e.g., homeowner’s, automobile and similar policies). Clients
should be aware that risk management through the use of insurance coverage is important, and CGFA
strongly recommends that each client review each area of potential and/or actual coverage need with the
client’s insurance agent to ensure that adequate coverage exists.
Retirement Plan Services
CGFA offers discretionary and non-discretionary consulting services to 401(k) and other employer-
sponsored retirement plans (“Retirement Plan Services”). When engaged to provide Retirement Plan
Services, CGFA will typically work with the plan trustees or fiduciaries to provide one or more the
following initial and ongoing services:
• Establishment of an Investment Policy Statement
• Analysis, review, and recommendation of investment selections
• Annual plan review
• Attendance at annual investment committee meeting
• Coordination of plan participant communication
• Educational meetings for employees
• Continuing individual participant support
The actual terms of any engagement, including the Retirement Plan Services to be provided, will be
negotiated between CGFA and the plan. As of 12/31/2023 CGFA provided retirement plan consulting
services to plans with assets of $581,400,097.
General Consulting Services
In addition to the foregoing services, CGFA provides general consulting services to clients in certain cases.
These services are typically provided in conjunction with Financial Planning Services or Retirement Plan
Consulting Services, as and when requested by the client and agreed to by CGFA.
CGFA will introduce a third-party service provider to assist the client with participation in securities class
action lawsuits pertaining to the assets under CGFA’s management. CGFA would then provide trade data
and other necessary information to the third-party service provider, which would research class action cases
and complete and calculate the applicable proof of claim. The third-party service provider would then file
the applicable proof of claim with the claims administrator, verify payment received from the claims
administrator and distribute the payment to the client minus a twelve and one-half percent (12.5%)
contingency fee of securities class action settlements collected. Otherwise, if clients choose not to engage in
the class action monitoring, filing, and recovery services provided by the third-party service provider, clients
will be exclusively responsible for voting in all legal proceedings or other type events pertaining to the assets
under CGFA’s management including, but not limited to, class action lawsuits.
Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or individual retirement
account, we are fiduciaries within the meaning of Title 1 of the Employee Retirement Income Act (ERISA)
and the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we
make money creates some conflicts with your interests, so we operate under a special rule that requires us
to act in your best interest and not put out interest ahead of yours. Under this special rule’s provisions, we
must:
Meet a professional standard of care when making investment recommendations (give prudent advice);
Never put our financial interests ahead of yours when making recommendations (give loyal advice);
Avoid misleading statements about conflicts of interest, fees, and investments;
Follow policies and procedures designed to ensure that we give advice that is in your best interest;
Charge no more than a level fee that is reasonable for our services; and
Give you basic information about conflicts of interest.
Type and Value of Assets Currently Managed
As of 12/31/2023 CGFA had $339,655,442 in regulatory assets under management for its clients on a
discretionary basis and $11,192,366 in regulatory assets under management for its non-discretionary
clients.