Advisory Business
A. General Description of Advisory Firm
Sellaronda Global Management LP (“Sellaronda”, the “Firm”, “we”, “us”, and similar terms) is a
Delaware limited partnership that was formed in December 2021. Sellaronda will begin operations
as an investment adviser to private fund clients on or around May 1, 2023. Sellaronda maintains
its principal place of business in New York City. Sellaronda is controlled by its principal owner,
Gor Ter-Grigoryan (the “Managing Partner”). The Managing Partner also wholly owns and
controls Sellaronda Global Management GP LLC, the general partner of Sellaronda.
Sellaronda’s registration on Form ADV also covers Sellaronda Funds GP LLC (the “Fund General
Partner”), which is a Delaware limited liability company. The Fund General Partner is an affiliate
of Sellaronda and serves as the general partner of the private fund clients that are organized as U.S.
and Cayman Islands exempt limited partnerships. Sellaronda and the Fund General Partner share
facilities and personnel. The Managing Partner is the managing member of the Fund General
Partner.
B. Description of Advisory Services
This Brochure generally includes information about us and our relationships with our clients.
While much of this Brochure applies to all such clients, certain information included herein applies
to specific clients only.
Following registration with the SEC, Sellaronda intends to provide investment advisory
investment advisory services on a discretionary basis to the following private fund clients:
• Sellaronda Onshore Fund LP, a Delaware limited partnership (the “Domestic Fund”);
• Sellaronda Offshore Fund LP, a Cayman Islands exempted limited partnership (the
“Offshore Fund”); and
• Sellaronda Master Fund LP, a Cayman Islands exempted limited partnership (the “Master
Fund”), which serves as the master fund into which the Domestic Fund and Offshore Fund
invest substantially all of their assets through a “master feeder” structure.
The Domestic Fund, the Offshore Fund, and the Master Fund are collectively referred to as the
“Sellaronda Fund.” The Fund General Partner serves as the general partner of the Sellaronda
Fund.
In providing advisory services to the Sellaronda Fund, Sellaronda intends to pursue a fundamental
long-short equity strategy focused on global public companies in the technology, media and
telecom (“TMT”) and consumer sectors. The Sellaronda Fund
intends to purse investments
globally and expects to have economic exposure to various geographies. Please see “Item 8:
Methods of Analysis, Investment Strategies, and Risk of Loss” for a description of the Sellaronda
Fund’s investment strategies and certain related risks.
As used herein, the term “client” generally refers to the Sellaronda Fund and to any other private
investment fund or account that Sellaronda may advise in the future.
This Brochure does not constitute an offer to sell or solicitation of an offer to buy any securities.
The securities of the Sellaronda Fund are offered and sold on a private placement basis under
exemptions promulgated under the Securities Act of 1933, as amended and other applicable state,
federal or non-U.S. laws. Significant suitability requirements apply to prospective investors in the
Funds, including requirements that they be “accredited investors” as defined in Regulation D,
“qualified purchasers” as defined in the Investment Company Act, as amended, or non-“U.S.
Persons” as defined in Regulation S. Persons reviewing this Brochure should not construe this as,
and should understand that this Brochure is not, an offer to sell or a solicitation of an offer to buy
the securities of any of the Sellaronda Fund described herein. Any such offer or solicitation will
be made only by means of a confidential private placement memorandum.
C. Tailored Advisory Services for Client Accounts
Sellaronda manages assets in accordance with the stated investment objectives of each client as
set forth in the respective confidential offering memorandum and governing documents
(collectively, "Offering Documents"), or an investment management agreement or similar
agreement (an “IMA”).
Investment advice is provided directly to the Sellaronda Fund and not individually to the limited
partners, shareholders, and investors in the Sellaronda Fund (the “Investors” or “Fund
Investors”).
Sellaronda may enter into “side letters” or similar agreements with certain Investors that may
waive or modify the application of, or grant special or more favorable rights with respect to, the
Offering Documents to the extent permitted by applicable law.
D. Wrap Fee Programs
Sellaronda does not participate in wrap fee programs.
E. Assets Under Management
As of the time of this filing, Sellaronda does not manage any assets. However, Sellaronda expects
to be eligible for SEC registration within 120 days from the effective date of this initial Form
ADV.