Our Advisory Business
Prota Financial, LLC (“Prota Financial”, “us”, “we”, “our”) is a Registered Investment Adviser (“Adviser”)
which offers investment advice regarding securities and other financial services to clients.
We provide investment advice through Investment Adviser Representatives (“IAR”) associated with us.
These individuals are appropriately licensed, qualified, and authorized to provide advisory services on our
behalf. In addition, all IARs are required to have a college degree, professional designation, or equivalent
professional experience.
Prota Financial was founded in 2016 by Mark Radulovich who serves as Chief Compliance Officer and
Managing Member. Prota Financial is also principally owned by Bryan Hays, Managing Member. We
provide asset management services to individuals, high net worth individuals and small businesses.
We are committed to the precept that by placing the client’s interests first, we will add value to the asset
management process and earn the client’s trust and respect. We value long term relationships with our
clients whom we regard as strategic partners in our business.
Services
As of December 31, 2022, we provide asset management services for $126,363,861 in discretionary assets
and $1,305,453 in non-discretionary assets, managing a total of $127,669,314 in assets under
management.
Asset Management
Asset management is the professional management of securities (stocks, bonds, and other securities) and
assets (e.g., real estate) in order to meet your specified investment goals. With an Asset Management
Account, you engage us to assist you in developing a custom-tailored portfolio designed to meet your
unique investment objectives. The investments in the portfolio account may include equities, bonds,
mutual funds, bond funds, ETFs, private equity funds, private credit funds, REITs, and non-listed REITs.
We will meet with you to discuss your financial circumstances, investment goals and objectives, and to
determine your risk tolerance. We will ask you to provide statements summarizing current investments,
income and other earnings, recent tax returns, retirement plan information, other assets and liabilities,
wills and trusts, insurance policies, and other pertinent information.
Based on the information you share with us; we will analyze your situation and recommend an appropriate
asset allocation or investment strategy. Our recommendations and ongoing management are based upon
your investment goals and objectives, risk tolerance, and the investment portfolio you have selected. We
will monitor the account, trade as necessary, and communicate regularly with you. Your circumstances
shall be monitored in annual account reviews. These reviews will be conducted in person, by telephone
conference, and/or via a written inquiry/questionnaire. We will work with you on an ongoing basis to
evaluate your asset allocation as well as rebalance your portfolio to keep it in line with your goals as
necessary. We will be reasonably available to help you with questions about your account.
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We will:
Review your present financial situation
Monitor and track assets under management
Provide portfolio statements, periodic rate of return reports, asset allocation statement,
rebalanced statements as needed
Advise on asset selection
Determine market divisions through asset allocation models
Provide research and information on performance and fund management changes
Build a risk management profile for you
Assist you in setting and monitoring goals and objectives
Provide personal consultations as necessary upon your request or as needed.
You are obligated to notify us promptly when your financial situation, goals, objectives, or needs change.
Under certain conditions, securities from outside accounts may be transferred into your advisory
account;
however, we may recommend that you sell any security if we believe that it is not suitable for the current
recommended investment strategy. You are responsible for any taxable events in these instances. Certain
assumptions may be made with respect to interest and inflation rates and the use of past trends and
performance of the market and economy. Past performance is not indicative of future results.
If you decide to implement our recommendations, we will help you open a custodial account(s). The funds
in your account will generally be held in a separate account, in your name, at an independent custodian,
and not with us.
You will enter into a separate custodial agreement with the custodian which authorizes the custodian to
take instructions from us regarding all investment decisions for your account. We will select the securities
bought and sold and the amount to be bought and sold, within the parameters of the objectives and risk
tolerance of your account. You will be notified of any purchases or sales through trade confirmations and
statements that are provided by the custodian. These statements list the total value of the account,
itemize all transaction activity, and list the types, amounts, and total value of securities held. You will at
all times maintain full and complete ownership rights to all assets held in your account, including the right
to withdraw securities or cash, proxy voting and receiving transaction confirmations.
Model Portfolios/ Strategies
Prota currently uses 7 models – 4 ETF portfolios, 1 mostly stock portfolio, and two Sharia-compliant
portfolios: 1 which is only mutual funds and 1 which is in stocks. Unless directed otherwise by the client,
all clients are put into one of those portfolios. In rare cases we will adjust a portfolio to include or exclude
a holding, usually due to employment conflicts, low cost basis, or other client preference. We also allow
for undirected, unmanaged, and un-billed client accounts where they are responsible for all of their own
trading. These usually hold securities such as restricted stock, or are used for clients to trade some
of their own funds while keeping all accounts on one set of statements.
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Our models only include public investments. Private investments (sometimes referred to as “alternative
investments”) are handled on a case-by-case basis for each client, and sometimes not used at all.
We may manage assets on both a discretionary and non-discretionary basis. The decision as to whether
to grant us discretionary authority over your accounts is made by you at the time of account opening and
is detailed in the Advisory Agreement. In addition, you shall have the ability to impose reasonable
restrictions on the management of your account, including the ability to instruct us not to purchase certain
mutual funds, stocks, or other securities. These restrictions may be a specific company security, industry
sector, asset class, or any other restriction you request.
Trading may be required to meet initial allocation targets, after substantial cash deposits that require
investment allocation, and/or after a request for a withdrawal that requires liquidation of a position.
Additionally, your account may be rebalanced or reallocated periodically in order to reestablish the
targeted percentages of your initial asset allocation. Rebalancing will occur quarterly or sooner if advisor
requests. You will be responsible for any and all tax consequences resulting from any rebalancing or
reallocation of the account. We are not tax professionals and do not give tax advice. However, we will
work with your tax professionals to assist you with tax planning.
We are available during normal business hours either by telephone, email, or in person by appointment
to answer your questions.