John F. Reutemann, Jr. started in the securities and investment business when he was a Senior at the
University of Maryland in the fall of 1972, at which time he began working as a Registered Representative
with a Bethesda, MD broker/dealer, IDS, the predecessor to American Express Financial Services. In the
fall of 1977, he went “independent” and co-founded his own broker/dealer branch office and has been
working as an “independent” in the investment industry ever since. In May 1995 he joined LPL Financial
as a Registered Representative and Branch Manager, and as such was also an Investment Adviser
Representative of LPL Financial’s RIA, where he built a substantial fee-based investment advisory
practice. In May 2010, at the encouragement of LPL Financial, Reutemann was part of the “Hybrid”
program started by LPL to better serve its clients thru the 401(k) and retirement plans advice business.
As such, Reutemann Financial Solutions was formed and registered as an independent investment
adviser firm in May 2010. In August 2012 Reutemann ended his affiliation with LPL Financial to affiliate
with Purshe Kaplan Sterling Investments (PKS), a registered broker/dealer, as a Registered
Representative and Branch Manager. Reutemann Financial Solutions, Inc. and PKS are not affiliated
companies.
Reutemann Financial Solutions, Inc. is an investment advisor registered with the United States Securities
and Exchange Commission (“SEC”) and is a corporation formed under the laws of the State of Maryland.
• John F. Reutemann, Jr. is the Chief Executive Officer of Reutemann Financial Solutions, Inc.
• Reutemann Financial Solutions, Inc. has been registered as an investment advisor since May
2010.
Our firm offers services through our network of investment advisor representatives (“Advisor
Representatives” or “IARs”). IARs can have their own legal business entities whose trade names and
logos are used for marketing purposes and may appear on marketing materials or client statements. The
Client should understand that the businesses are legal entities of the IAR and not of our firm RFS. The
IARs are under the supervision of our firm RFS, and the advisory services of the IAR are provided
through RFS. We have the arrangement described above with the following Advisor Representatives:
Paul Cella, KeyArx Capital Advisors
General Description of Primary Advisory Services
The RFS investment committee uses a variety of technical indicators including for example, average daily
trading volume, high/low indicators, and the MACD. The exact combination and weighting of indicators
used to make trading decisions is confidential and proprietary to the RFS business model
Our primary advisory services include Asset Allocation Services, Asset Management Services, ETF Trend
Allocator Program and Financial Planning Services. A more detailed description of our advisory services
is provided in Item 5 – Fees and Compensation so that clients and prospective clients can review the
description of services and description of fees in a side-by-side manner.
Specialization
RFS management believes that the core expertise of any registered investment adviser should be the
pro-active management of risk and the protection of client capital. As such, we focus our money
management services on technical analysis, risk mitigation, and a strong “sell-side” disciplined approach.
RFS believes much of the industry has put this objective second to the “financial planning” process, and
as such has produced a commoditized method of money management--the “buy and hold” pie chart,
which RFS strongly rejects and considers to be a failed money management process.
Separately Managed Accounts (SMA)
Clients can be referred to RFS by one of our investment adviser representatives or through unaffiliated
independent investment advisors contractually engaged by RFS (also referred to as “Solicitors”
throughout this brochure). We can also serve as sub-advisor to an unaffiliated independent investment
advisor.
We are responsible for directing the investment of the portion of your funds and securities assigned to our
firm using a limited power of attorney granted to RFS by you in our Investment Management Agreement.
We do not receive compensation from commissions or other charges levied by the account’s brokerage
or custodial firm. We are compensated solely by the investment management fee as detailed in our
Investment Management Agreement (see Item 5 of this brochure for more details regarding our fee
procedures).
Typically, this service is structured so that RFS will serve as the sole investment advisor to the account.
However, RFS may act as sub-advisor to an unaffiliated independent investment advisor.
Sponsored Investment Management Platforms (Platform)
Clients may also gain access to RFS’s management services through programs or investment platforms
sponsored
by unaffiliated investment advisors and/or broker-dealers. These programs may be lists of
available investment managers, or general asset allocation programs. Through these programs or
platforms, clients must establish an account directly with the program sponsor. RFS is then available to
clients for selection as an independent money manager. Many of the terms and conditions of these
programs are determined by the program sponsor. Through these programs, RFS will be available to
clients for selection as an independent money manager.
Clients must establish an account directly with the program sponsor. All applicable contracts and account
paperwork will be completed by the client with the assistance of the program sponsor representative. The
program sponsor representative will obtain the necessary financial data from the client, assist the client in
determining suitability, and help the client to set the appropriate investment objectives. The program
sponsor will then provide all necessary information to RFS. The program sponsor representative will meet
periodically to review the client’s financial situation, investment objectives, and current portfolios and then
make any necessary changes to the RFS portfolio strategy selection, and notify RFS of any changes to
be made. A representative of the program sponsor will be responsible for providing the RFS disclosure
brochure. Depending on the money manager program, a RFS client agreement may also be provided to
the client.
RFS will have the power and authority, as granted by the client through the program sponsor contract, to
make investment decisions over the portion of the client’s assets delegated to RFS. However, RFS will
not be responsible for executing transactions in the client’s account. RFS will provide all trade
instructions to the sponsor of the program who will be responsible for executing the recommendations of
RFS
Accounts established through a program sponsored by an unaffiliated investment advisor and/or broker-
dealer will be held and cleared through a broker-dealer selected by the program sponsor, pursuant to a
relationship between the sponsor and the clearing broker-dealer. The program sponsor reserves the right
to designate alternative clearing and custody arrangements similar to those of its preferred clearing
broker-dealer. Physical custody of funds and securities is maintained by the various clearing firms, not by
RFS. As is the case with SMA accounts, clients accessing RFS through a Platform have the ability to
impose reasonable restrictions on their accounts.
Limits Advice to Certain Types of Investments
RFS provides investment advice on the following types of investments:
• No-Load (i.e. no trading fee) and Load-Waived (i.e. trading fee waived) Mutual Fund Shares
• Exchange-listed securities (i.e. stocks)
• Securities traded over-the-counter (i.e. stocks)
• Fixed income securities (i.e. bonds)
• Closed-End Funds and Exchange Traded Funds (ETFs)
• Certificates of deposit
• Municipal securities
• Variable life insurance
• Variable annuities
• United States government securities
RFS does not provide advice on foreign issues, warrants, corporate debt securities, commercial paper,
options contracts on securities and commodities, futures contracts on tangibles and intangibles or hedge
funds and other types of private (i.e. non-registered) securities.
When providing asset management services through our ETF Trend Allocator Program, RFS typically
constructs each client’s account holdings using ETFs to build diversified portfolios. It is not RFS’ typical
investment strategy to attempt to time the market but we may increase cash holdings modestly as
deemed appropriate, based on your risk tolerance and our expectations of market behavior. We may
modify our investment strategy to accommodate special situations such as low basis stock, stock options,
legacy holdings, inheritances, closely held businesses, collectibles, or special tax situations. (Please
refer to Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss for more information.)
Participation in Wrap Fee Programs
RFS does not participate in a wrap-fee program.
Tailor Advisory Services to Individual Needs of Clients
Our services are always provided based on the individual needs of each client. This means, for example,
that you are given the ability to impose restrictions on the accounts we manage for you, including specific
investment selections and sectors. We work with each client on a one-on-one basis through interviews
and questionnaires to determine the client’s investment objectives and suitability information.
Client Assets Managed by RFS
The amount of clients’ assets managed by RFS totaled approximately $273,008,020 as of December 31,
2023. All of these assets are managed on a discretionary basis.