Description of Firm
White Wing Wealth Management, LLC is a registered investment adviser based in The Woodlands, Texas. We are orga-
nized as a limited liability company under the laws of the State of Texas. We have been providing investment advisory
services since 2015. Our sole owner is Clifton "Scott" McMillan.
The following paragraphs describe our services and fees. Refer to the description of each investment advisory service listed
below for information on how we tailor our advisory services to your individual needs. As used in this brochure, the words
"we," "our," and "us" refer to White Wing Wealth Management, LLC and the words "you," "your," and "client" refer to you as
either a client or prospective client of our firm.
Portfolio Management Services
We offer discretionary and non-discretionary portfolio management services where our investment advice is tailored to meet
our clients' individual needs and investment objectives. These services include an initial consultation along with follow-up
consultations, as may be agreed, to discuss your unique investment objectives, time horizon, risk tolerance, tax circum-
stances, and various other financial factors. We will ask that you complete certain investor questionnaires, on-boarding
forms, and other documents (such as, for example, a client profiling and risk questionnaire) to assist us in gathering infor-
mation about your financial needs and circumstances.
Based on our evaluation of the foregoing factors, we will use the information we gather to develop a strategy that enables
our firm to give you continuous and focused investment advice and/or to make investments on your behalf. Once we con-
struct an investment portfolio for you, we will monitor your portfolio's performance on an ongoing basis, and will rebalance
the portfolio as required by changes in market conditions and/or in your financial circumstances.
If you engage our firm for discretionary portfolio management services, we require you to grant our firm discretionary au-
thority to manage your account. Discretionary authorization will allow us to determine the specific securities, and the amount
of securities, to be purchased or sold for your account without your approval prior to each transaction. If you enter into non-
discretionary arrangements with our firm, we must obtain your approval prior to executing any transactions on behalf of your
account. Please see Item 16 (Investment Discretion) of this Disclosure Brochure for more information on the different types
of management authority we offer under our portfolio management services.
We manage our clients' investments within the larger context of the client's overall wealth management and financial plan-
ning process. As part of our portfolio management services, we may, in our sole discretion, provide clients with complimen-
tary or reduced-cost financial planning services that complement the management of the client's investment portfolio in
order to better serve our clients and help them manage their overall financial affairs. For more information on the nature of
these services, please see below.
Financial Planning Services
Financial planning services typically include a variety of advisory services regarding the management of the client's financial
resources based upon an analysis of their individual needs. These services can range from broad-based financial planning
where we deliver a written financial plan to consultative or single subject planning where provide financial planning recom-
mendations. If you retain our firm for financial planning services, we will meet with you to gather information about your
financial circumstances and
objectives. As required, we will conduct follow-up interviews for the purpose of reviewing and/or
collecting additional financial data. Once such information has been reviewed and analyzed, we will provide you with our
financial planning recommendations and/or a written financial plan designed to help you achieve your stated financial goals
and objectives.
If we are engaged to deliver a customized written financial plan, the client's plan will generally
include recommendations for a course of activity or specific actions to be taken by the client. For example, recommendations
may be made that the client make adjustments to their risk management strategy or revise existing coverage, establish an
individual retirement account, increase or decrease funds in savings accounts or invest funds in securities/mutual funds.
The primary objective of this process is to allow our firm to assist the client in developing a strategy for the successful
management of income, assets and liabilities in meeting the client's long-term life and wealth goals.
Financial plans are based on your financial situation at the time we present the plan to you, and on the financial information
you provide to us. You must promptly notify our firm if your financial situation, goals, objectives, or needs change. You are
under no obligation to act on our financial planning recommendations. However, should you choose to act on any of our
recommendations, you are not obligated to implement the same through us. You may act on our recommendations by
placing securities transactions with any brokerage firm of your choosing.
Retirement Planning Consulting Services
We provide retirement planning consulting services where the investment advice provided is custom tailored to meet your
needs and investment objectives. Such services may include a risk tolerance assessment, asset allocation recommenda-
tions, and/or monitoring your account, and we may assist you in identifying categories of mutual funds and other investments
that are suitable based on your investment profile. We will not cause any transactions in conjunction with the advice and/or
recommendations given as you will be responsible for implementing our investment recommendations to the extent you
accept such recommendations. If we have access to your account statements, we will monitor your account on a periodic
basis to ensure the account remains aligned with your stated financial objectives. We may also provide general consulting
services to employee benefit plans and their fiduciaries based upon the needs of the plan and the services requested by
the plan sponsor or named fiduciary.
You are under no obligation to act on our recommendations. Should you choose to act on any of our recommendations, you
are not obligated to implement our recommendations through any of our other investment advisory services. Retirement
planning consulting services are based on the financial information you provide to us, and you must promptly notify our firm
if your financial situation, goals, objectives, or needs change.
Types of Investments
We primarily offer advice on mutual funds and exchange traded funds ("ETFs"). Additionally, we may advise you on various
types of investments based on your stated goals and objectives, or on any type of investment held in your portfolio at the
inception of our advisory relationship. Please refer to the Methods of Analysis, Investment Strategies and Risk of Loss below
for additional disclosures on this topic.
Assets Under Management
As of December 31, 2022, we manage approximately $ 102,763,000 in client assets on a discretionary basis.