A. Firm Information
Larson Financial Planning, Inc. (“LFP” or the “Advisor”) is a registered investment advisor with the U.S. Securities
and Exchange Commission (“SEC”). The Advisor is organized as a Corporation under the laws of the
Commonwealth of Massachusetts. LFP was founded in November 2010, and is owned and operated by Christina
A. Larson (President and Chief Compliance Officer). This Disclosure Brochure provides Clients with information
regarding LFP and the qualifications, business practices, and nature of advisory services that should be
considered before becoming an advisory client of LFP.
B. Advisory Services Offered
LFP offers investment advisory services to individuals, high net worth individuals, trusts, estates, and businesses
(each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. LFP’s fiduciary commitment is further described in the Advisor’s Code of Ethics. For more
information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading.
Investment Management Services
LFP provides customized investment advisory solutions for its Clients. This is achieved through continuous
personal Client contact and interaction while providing discretionary investment management services. LFP
works with each Client to identify their investment goals and objectives as well as risk tolerance and financial
situation in order to create a portfolio strategy. LFP will then construct a portfolio, typically comprised of
diversified mutual funds and exchange-traded funds (“ETFs”), as necessary to achieve the Client’s investment
goals. In limited circumstances, the Advisor may also utilize individual stocks, corporate bonds, U.S. and
municipal government bonds and other securities to meet the needs of particular Clients. The Advisor may
recommend the use of variable annuities, but will generally use no-load products designed for fee-based
advisors. The Advisor will not receive any commissions on variable annuity recommendations.
LFP’s investment approach is primarily long-term focused, but the Advisor may buy, sell or re-allocate positions
that have been held for less than one year to meet the objectives of the Client or due to market conditions. LFP
will construct, implement and monitor the portfolio to ensure it meets the goals, objectives, circumstances, and
risk tolerance agreed to by the Client. Each Client will have the opportunity to place reasonable restrictions on
the types of investments to be held in their respective portfolio, subject to the acceptance by the Advisor.
LFP evaluates and selects ETFs and mutual funds for inclusion in Client portfolios only after applying their
internal due diligence process. LFP may recommend, on occasion, redistributing investment allocations to
diversify the portfolio. LFP may recommend specific positions to increase sector or asset class weightings. The
Advisor may recommend employing cash positions as a possible hedge against market movement. LFP may
recommend selling positions for reasons that include, but are not limited to, harvesting capital gains or losses,
business or sector risk exposure to a specific security or class of securities, overvaluation or overweighting of the
position[s] in the portfolio, change in risk tolerance of Client, generating cash to meet Client needs, or any risk
deemed unacceptable for the Client’s risk tolerance.
At no time will LFP accept or maintain custody of a Client’s funds or securities, except for the limited authority as
outlined in Item 15 – Custody. All Client assets will be managed within their designated account[s] at the
Custodian, pursuant to the investment advisory agreement. Please see Item 12 – Brokerage Practices.
Retirement Accounts – When deemed to be in the Client’s best interest, the Advisor will recommend that a Client
take a distribution from an ERISA sponsored plan or to roll over the assets to an Individual Retirement Accounts
(“IRAs”), or recommend a similar transaction including rollovers from one ERISA sponsored Plan to another, one
IRA to another IRA, or from
one type of account to another account (e.g. commission-based account to fee-
based account). In such instances, the Advisor will serve as an investment fiduciary as that term is defined under
The Employee Retirement Income Security Act of 1974 (“ERISA”) and/or the Internal Revenue Code (“IRC”), as
applicable, which are laws governing retirement accounts. Such a recommendation creates a conflict of interest if
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the Advisor will earn a new (or increase its current) advisory fee as a result of the transaction. No client is under
any obligation to roll over a retirement account to an account managed by the Advisor.
Financial Planning Services
LFP will typically provide a variety of financial planning services to individuals and families, pursuant to a written
financial planning agreement. Services are offered in several areas of a Client’s financial situation, depending on
their goals and objectives.
Generally, such financial planning services will involve preparing a financial plan based on the Client’s financial
goals and objectives. This planning may encompass one or more areas of need, including, but not limited to
investment planning, retirement planning, personal savings, education savings and other areas of a Client’s
financial situation.
A financial plan developed for the Client will usually include general recommendations for a course of activity or
specific actions to be taken by the Client. For example, recommendations may be made that the Client begin or
revise their investment programs, commence or alter retirement savings, establish education savings and/or
charitable giving programs.
LFP may also refer Clients to an accountant, attorney or another specialist, as appropriate for their unique
situation. For certain financial planning engagements, the Advisor will provide a written summary of Client’s
financial situation, observations, and recommendations. For consulting or ad-hoc engagements, the Advisor may
not provide a written summary. Plans or consultations are typically completed within six months of contract date,
assuming all information and documents requested are provided promptly. Clients are not obligated to implement
any recommendations made by the Advisor or maintain an ongoing relationship with the Advisor.
Financial planning and consulting recommendations pose a conflict between the interests of the Advisor and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor
for investment management services or to increase the level of investment assets with the Advisor, as it would
increase the amount of advisory fees paid to the Advisor. Clients are not obligated to implement any
recommendations made by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects
to act on any of the recommendations made by the Advisor, the Client is under no obligation to implement the
transaction through the Advisor.
C. Client Account Management
Prior to engaging LFP to provide advisory services, each Client is required to enter into one or more agreements
with the Advisor that define the terms, conditions, authority and responsibilities of the Advisor and the Client.
These services may include:
• Establishing an Investment Strategy – LFP, in connection with the Client, will develop a strategy that
seeks to achieve the Client’s investment goals and objectives.
• Asset Allocation – LFP will develop a strategic asset allocation that is targeted to meet the investment
objectives, time horizon, financial situation and tolerance of risk for each Client.
• Portfolio Construction – LFP will develop a portfolio for the Client that is intended to meet the stated
goals and objectives of the Client.
• Investment Management and Supervision – LFP will provide investment management and ongoing
oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
LFP does not manage or place Client assets into a wrap fee program. Investment management services are
provided directly by LFP.
E. Assets Under Management
As of December 31, 2022, LFP manages approximately $117,000,000 in assets, all of which are managed on a
discretionary basis. Clients may request more current information at any time by contacting the Advisor.
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