Jemma Investment Advisors, LLC D/B/A Jemma Financial Services is a limited liability
company organized under the laws of the State of Maryland since June 6, 2016. We are
majority owned by Brian C. Nelson, President and Founder of the Firm. There are no
other individuals who own more than 25% of our firm.
We have been registered as an investment adviser at either the state or federal level
since June 30, 2016. Currently, we are registered with the SEC in order to provide the
investment advisory services as described in this document. As of December 31, 2023,
we managed $75,862,138 on a discretionary basis and $22,947,652 on a non-
discretionary basis.
This Disclosure Brochure provides you with information regarding our qualifications,
business practices, and the nature of advisory services that should be considered before
becoming our advisory client. Please contact Stephen Baird, Chief Compliance Officer at
[email protected], if you have any questions about this Disclosure Brochure.
Qualified individuals associated with us will provide our investment advisory services.
Such individuals are known as Investment Advisor Representatives (“IARs”). We require
IARs engaged in determining or offering investment advice to our clients to be properly
licensed and registered in all states in which they provide investment advisory services.
Below is a description of the investment advisory services we offer. For more details on
any product or service please reference your Investment Advisory Agreement (“IAA”) or
contact your IAR. Your IAR may recommend various types of portfolio management
services to help meet your investment goals.
Portfolio Management Services
We provide continuous and regular investment advisory services to you in connection
with establishing and monitoring of your investment objectives, risk tolerance and time
horizon. Guided by your stated objectives and restrictions, we will manage advisory
accounts primarily on a discretionary basis, where we are not required to obtain client
consent prior to executing any investment decisions, but will accept, at the client’s
request, non-discretionary accounts where we are required to obtain client consent prior
to executing any investment decisions on behalf of the client. There are approximately 10
basic types of portfolios that we offer and that we will allocate your assets based on your
investment objectives and risk tolerance: Conservative, Moderately Conservative,
Moderate, Moderately Aggressive and Aggressive. Jemma tailors its investment advice,
account investment strategy and risk tolerance based on a personal interview and/or the
completion of a client questionnaire. You have the opportunity to place reasonable
restrictions or constraints on the way your account is managed; however, such restrictions
may affect the composition and performance of your portfolio. For these reasons,
performance of the portfolio may not be identical with our average client.
Jemma has developed several model portfolios utilizing Exchange Traded Funds
(“ETFs”) and mutual funds. The models range in risk tolerance from conservative to
aggressive. Generally, the more aggressive models have higher allocation to equities, as
opposed to fixed income type ETFs and funds, than the more conservative models.
Below are product allocation percentages of the various portfolios and models we
recommend to clients.
Model Allocation Sub-Allocation
Long-Term Growth 100% Equity Large Cap 35%
Mid-Cap 25%
Small-Cap 20%
International 20%
Moderate Growth 80% Equity
20% Fixed Income
Large Cap 29%
Mid-Cap 20%
Small-Cap 15%
International 16%
Fixed Income 20%
Growth & Income 60% Equity
40% Fixed Income
Large Cap 21%
Mid-Cap 15%
Small-Cap 12%
International 12%
Fixed Income 40%
Income & Growth 40% Equity
60% Fixed Income
Large Cap 14%
Mid-Cap 10%
Small-Cap 8%
International 8%
Fixed Income 60%
Conservative Growth 20% Equity
80% Fixed Income
Large Cap 7%
Mid-Cap 5%
Small-Cap 4%
International 4%
Fixed Income 80%
Additionally, portfolios are adjusted based on individual needs and the size of the
investor’s portfolio.
Jemma regularly monitors the performance of each security selected for each model.
Further, Jemma typically rebalances
the portfolios at least quarterly.
We may utilize third-party research services to assist us with formulating asset allocation,
industry and sector selection, and individual investment recommendations in constructing
and maintaining our portfolios.
Some IARs, in consultation with you, may decide to either not use the models described
above, or only use them for a portion of your assets. These IARs will also tailor their
recommendations and investments based on your investment objectives and risk
tolerance through individual stocks, bonds, government’s, municipals, or other individual
securities. As described above, you will continue to have the opportunity to place
reasonable restrictions or constraints on the way your account is managed.
For clients residing in Washington
We will collect suitability information at the onset of the client relationship and will make
reasonable efforts to document and update this information annually. The following
information, collected from each client, forms the basis of and supports our
recommendations:
A. Age (or date of birth);
B. Annual income;
C. Total net worth (excluding primary residence);
D. Liquid net worth;
E. Employment status (if retired, former profession. If self-employed, type of
business);
F. Fair market value of primary residence (and outstanding debt);
G. Tax status, which includes, type of account (natural person, entity, IRA, etc.), tax
bracket, or tax strategy for the account(s);
H. Investment objectives (should be defined to ensure client understanding);
I. Investment experience (time/investment products);
J. Investment time horizon;
K. Liquidity (cash flow) needs;
L. Risk tolerance;
M. Other investments (types of investments held elsewhere);
N. Any other information the client may disclose to the investment adviser in
connection with recommendations or investment advice; and
O. Any other relevant information the investment adviser should ask based on the
investment adviser’s strategy (for example, source of funds for the purpose of
investment).
Financial Planning Services
We do not offer stand-alone financial planning services; instead, we incorporate financial
planning into our Portfolio Management Services. There are no separate fees charged to
our clients for financial planning. We will provide a financial plan using MoneyGuidePro,
a cloud-based solution. MoneyGuidePro is a financial planning tool where you are
engaged in the process, but we maintain ultimate control including the types of modules
that you can see. Generally, this will involve preparing a written financial plan for our
clients based on their current situation, financial goals, and objectives. This planning may
encompass one or more of the following areas:
1. Financial Planning – the process of determining whether and how a client can meet
life goals through the proper management of financial resources by creating a
financial plan; a detailed strategy tailored to a client’s specific situation to help meet
a client’s specific goals and objectives.
2. Wealth Preservation – Reduce risk in our clients’ life savings
3. Income Planning – Replace lost income for surviving spouse when applicable
4. IRA Exit Strategies – Design IRA and Annuity exit strategies to minimize excessive
taxation
5. Succession Planning – Maximize the benefits of annuities and life insurance to
increase your income, minimize volatility, hedge for inflation
The plan will usually include general recommendations for a course of activity or specific
actions to be taken by you. Advisory recommendations are based on your financial
situation at the time the services are provided and are based on financial information you
supplied. You are informed that certain assumptions may be made with respect to interest
and inflation rates and the use of past trends and performance of the market and
economy. Past performance is in no way an indication of future performance. You have
the responsibility to promptly notify us if there are ever any changes in your financial
situation or investment objectives for the purpose of reviewing/evaluating/revising our
previous recommendations and/or services.
Wrap Fee Programs
Jemma does not intend to offer wrap fee service at this time.