We specialize in the following types of services: wealth management, comprehensive financial
planning, and corporate retirement plan advisory services. Our assets under management are
$1162,130,000 as of 12/31/2023.
iii. Description of our advisory firm, including how long we have been in business and our principal
owner(
s)1.
We are dedicated to providing individuals, corporations and other types of clients with a wide array
of investment advisory services. Our firm was filed and converted to a Limited Liability Company
in the State of California on 4/10/2014, from a sole proprietor as Zheng Wan BDA Sierra Pacific
Financial Advisors. Our firm has been in business as an investment adviser since 2005 and is owned
as follows:
Zheng (Janet) Wan – One-hundred-percent owner
B. Description of the types of advisory services we offer.
(i) Asset Management:
We emphasize continuous and regular account supervision. As part of our asset management
service, we generally create a portfolio, consisting of individual stocks or bonds, exchange traded
funds (“ETFs”), options, mutual funds and other public and private securities or investments. The
client’s individual investment strategy is tailored to their specific needs and may include some or all
of the previously mentioned securities. Each portfolio will be initially designed to meet a particular
investment goal, which we determine to be suitable to the client’s circumstances. Once the
appropriate portfolio has been determined, we review the portfolio at least quarterly and if
necessary, rebalance the portfolio based upon the client’s individual needs, stated goals and
objectives. Each client has the opportunity to place reasonable restrictions on the types of
investments to be held in the portfolio.
We may utilize Independent Money Managers, where we may design an investment portfolio
and provide ongoing corresponding asset management services on a fee-only basis for a
percentage of assets in conjunction with another investment advisory firm. Before selecting
other advisers, we make sure that the other advisers are properly licensed or registered.
1 Please note that: (1) For purposes of this item, our principal owners include the
persons we list as owning 25% or more of
our firm on Schedule A of Part 1A of Form ADV (Ownership Codes C, D or E). (2) If we are a publicly held company
without a 25% shareholder, we simply need to disclose that we are publicly held. (3) If an individual or company owns 25%
or more of our firm through subsidiaries, we must identify the individual or parent company and intermediate subsidiaries. If
we are a state-registered adviser, on Form ADV Part 2A Page 2, we must identify all intermediate subsidiaries. If we are an
SEC-registered adviser, we must identify intermediate subsidiaries that are publicly held, but not other intermediate
subsidiaries.
(ii) Financial Planning and Consulting:
We provide a variety of financial planning and consulting services to individuals, families and
other clients regarding the management of their financial resources based upon an analysis of the
client’s current situation, goals, and objectives. Generally, such financial planning services will
involve preparing a financial plan or rendering a financial consultation for clients based on the
client’s financial goals and objectives. This planning or consulting may encompass one or more
of the following areas: Investment Planning, Retirement Planning, Estate Planning, Charitable
Planning, Education Planning, Corporate and Personal Tax Planning, Cost Segregation Study,
Corporate Structure, Real Estate Analysis, Mortgage/Debt Analysis, Insurance Analysis, Lines of
Credit Evaluation, Business and Personal Financial Planning.
Our written financial plans or financial consultations rendered to clients usually include general
recommendations for a course of activity or specific actions to be taken by the clients. For
example, recommendations may be made that the clients begin or revise investment programs,
create or revise wills or trusts, obtain or revise insurance coverage, commence or alter retirement
savings, or establish education or charitable giving programs. It should also be noted that we
refer clients to an accountant, attorney or other specialist, as necessary for non-advisory related
services. For written financial planning engagements, we provide our clients with a written
summary of their financial situation, observations, and recommendations. For financial
consulting engagements, we usually do not provide our clients with a written summary of our
observations and recommendations as the process is less formal than our planning service. Plans
or consultations are typically completed within six
(6) months of the client signing a contract
with us, assuming that all the information and documents we request from the client are provided
to us promptly. Implementation of the recommendations will be at the discretion of the client.
(iii) Corporate Retirement Plan Advisory Services:
We offer both fiduciary and non-fiduciary services for plan sponsors and participants in corporate
retirement plan arena. The fiduciary services include but not limit to the following:
• Provide non-discretionary investment advice to plan sponsors about investment options
available for the plan in accordance with the Plan’s investment policies and objectives
• Assist in the development of an investment policy statement(IPS).
• Prepare periodic investment advisory reports that document consistency of fund
management and performance to the guidelines set forth in the IPS and make
recommendations to maintain or remove and replace investment options.
• Meet with plan sponsors on a periodic basis to review the plan and discuss investment
alternatives
Non-fiduciary services will be performed as below:
• Assist in the education of the participants in the Plan about general investing principles
and the investment alternatives available under the Plan in accordance with Department
of Labor Interpretive Bulletin 96-1.
• Assist in the group enrollment meetings designed to increase retirement plan participation
among employees.
• Additional services may be provided upon request as it relates to investment advisory to
individual participants (Additional fees may apply).
(iv) Referrals to Third Party Money Managers:
We provide clients with a list of investment advisory services of third party professional portfolio
management firms for the individual management of client accounts. As part of this process, we
assist clients in identifying an appropriate third party money manager. We provide initial due
diligence on third party money managers and ongoing reviews of their management of your
account.
In order to assist clients in the selection of a third party money manager, we typically gather
information from the client about their financial situation, investment objectives, and reasonable
restrictions they can impose on the management of the account, which are often very limited. It
is important to note that we do not offer advice on any specific securities or other investments in
connection with this service. Investment advice and trading of securities is only offered by or
through the third party money managers to clients.
We periodically review third party money managers’ reports provided to the client, but no less
often than on an annual basis. Our associates contact the clients from time to time, as agreed to
with the client, in order to review their financial situation and objectives; communicate
information to third party money managers as warranted; and, assist the client in understanding
and evaluating the services provided by the third party money manager. The client will be
expected to notify us of any changes in his/her financial situation, investment objectives, or
account restrictions that could affect their account. The client may also directly contact the third
party money manager managing the account or sponsoring the program.
C. Explanation of whether (and, if so, how) we tailor our advisory services to the individual needs of
clients, whether
clients may impose restrictions on investing in certain securities or types of
securities.
(i) Individual Tailoring of Advice to Clients:
We offer individualized investment advice to clients utilizing the following services offered by
our firm: Asset Management. Additionally, we offer general investment advice to clients
utilizing the following services offered by our firm: Financial Planning and Consulting, Referrals
to Third Party Money Managers.
(ii) Ability of Clients to Impose Restrictions on Investing in Certain Securities or Types of
Securities:
We usually do not allow clients to impose restrictions on investing in certain securities or types
of securities due to the level of difficulty this would entail in managing their account. In the rare
instance that we would allow restrictions, it would be limited to the following services: Asset
Management. We do not manage assets through our other services.
D. Participation in
wrap fee programs.
We do not offer wrap fee programs.
E. Disclosure of the amount of
client assets we manage on a
discretionary basis and the amount of
client assets we manage on a non-
discretionary basis as of
12/31/2023.
We manag
e2 $154,790,000 on a discretionary basis and $7340,000 on a non-discretionary basis as of
12/31/2023.