General Information
ProAthlete Wealth Management LLC (“PAWM” or the “Firm”) is a limited liability company
organized under the laws of the State of Delaware on August 4, 2017. PAWM is wholly owned by
George I. Landa. We are an investment adviser registered with the SEC and notice filed with all
applicable state jurisdictions.
SERVICES PROVIDED
PAWM offers the following investment advisory services, which are personalized to each individual
client:
• Portfolio Management Services
• Financial Planning, Consulting and Concierge Services
These services, further explained below, are offered together for one advisory fee.
Portfolio Management Services
We offer discretionary portfolio management services. Our investment advice is tailored to meet
our clients' needs and investment objectives. If you retain our Firm for portfolio management
services, we will meet with you to determine your investment objectives, risk tolerance, investment
time horizon and other relevant information ("financial profile") at the beginning of our advisory
relationship. Based on your financial profile, we will work with you to develop a strategy that
enables our Firm to give you continuous and focused investment advice and/or to make
investments on your behalf. As part of our portfolio management services, we will customize an
investment portfolio for you in accordance with your investment objectives, risk tolerance and time
horizon. We may also invest your assets using a predefined strategy. Once we construct an
investment portfolio for you, or select a model portfolio, we will monitor your portfolio's
performance on an ongoing basis and will rebalance the portfolio as required by changes in market
conditions and in your financial circumstances.
If you participate in our discretionary portfolio management services, we require you to grant our
Firm discretionary authority to manage your account. Discretionary authority is granted by the
investment advisory agreement (“Management Agreement”) you sign with our Firm, and the
custodian’s trading and disbursement authorization form. You may limit our discretionary
authority (for example, limiting the types of securities that can be purchased for your account) by
providing our Firm with your restrictions and guidelines in writing.
Portfolio Management Services include both fundamental and technical analysis of securities to
determine asset allocation and timing of investment decisions. Portfolio Asset Management
services will utilize “third-party” money managers to obtain exposure to asset classes and
investment styles required to meet client investment objectives, risk tolerance and investment
time horizons. Investment strategies provided through “third-party” managers delegates
securities-level investment decisions while control of the asset allocation remains with the PAWM.
We utilize both strategic and tactical asset allocation methods depending on investment
considerations such as investment objectives, risk tolerance, time horizon, tax efficiency, active vs.
passive investing and transaction cost considerations.
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The effective management of portfolio risks for an investment strategy depends on thorough due
diligence, suitable asset allocation and continuous and ongoing assessment of market conditions
and portfolio performance.
When PAWM provides investment advice to you (the client) regarding your retirement plan
account or individual retirement account, we are fiduciaries within the meaning of Title I of the
ERISA and/or the Internal Revenue Code (“IRC”), as applicable, which are laws governing
retirement accounts. The way we are compensated creates some conflicts with your interests, so
we operate under a special rule that requires us to act in your best interest and not put PAWM’s
interests ahead of yours.
Financial Planning, Consulting and Concierge Services
We offer broad-based and consultative financial planning, consulting, and concierge services.
Financial
planning will involve providing a variety of advisory services to clients regarding the
management of their financial resources based upon an analysis of their individual needs. If you
retain our Firm for financial planning services, we will meet with you to gather information about
your financial circumstances and objectives. We typically use financial planning software to help
illustrate your current financial position and to define and quantify your long-term goals and
objectives. Once we specify those long-term objectives (both financial and non-financial), we will
develop shorter-term, targeted objectives. Once we review and analyze the information you provide
to our Firm and the data derived from our financial planning software, we will deliver a written
plan to you, designed to help you achieve your stated financial goals and objectives.
Financial plans are based on your financial situation at the time we present the plan to you, and on
the financial information you provide to our Firm. You must promptly notify our Firm if your
financial situation, goals, objectives, or needs change.
You are under no obligation to act on our financial planning recommendations. Should you choose
to act on any of our recommendations, you are not obligated to implement the financial plan
through any of our other investment advisory services. Moreover, you may act on our
recommendations by placing securities transactions with any advisory or brokerage firm.
PAWM offers clients a broad range of comprehensive consulting and concierge services geared
toward integrating a client’s professional and personal lives. These services are tailored to the
individual needs of the client but may include income planning, cash flow analysis and budgeting.
PAWM’s concierge services include assistance with the essential lifestyle demands of high-net-
worth clients, such as coordination of bill pay and assistance with travel planning, etc. These
services are provided and/or coordinated through PAWM’s affiliate, Pro Athlete Business
Management (“PABM”), as further explained in Item 10.
Wrap Fee Programs
PAWM does not offer or sponsor wrap fee accounts.
IRA Rollover Recommendations
For the purpose of complying with the DOL's Prohibited Transaction Exemption 2020-02 ("PTE
2020-02"), when applicable, we are providing the following acknowledgment to clients. When we
provide investment advice to clients regarding their retirement plan account or individual
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retirement account, we are a fiduciary within the meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. The way we make money creates some conflicts with client interests. We
operate under an exemption that requires us to act in the clients’ best interest and not put our or
our employees’ interests ahead of the clients. Under this exemption, we must:
• meet a professional standard of care when making investment recommendations (give
prudent advice),
• never put our or our employees’ financial interests ahead of the clients when making
recommendations (give loyal advice),
• avoid making misleading statements about conflict of interests, fees, and investments,
• follow policies and procedures designed to ensure that we and our employees give advice
that is in the clients’ best interest,
• charge no more than is reasonable for services, and
• give the clients basic information about conflict of interests.
We benefit financially from the rollover of the clients’ assets from a retirement account to an account
that we manage or provide investment advice, because the assets increase our assets under
management and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we
and our employees believe it is in the clients’ best interest.
As of December 31, 2023, we had $ 233,300,000 of client assets under management managed on a
discretionary basis.