Description of the Firm
Fountain Square Asset Management LLC (“Fountain Square”) is a limited liability company founded
in 2021 with its principal place of business in Ohio. Fountain Square is owned by Thomas
Eisenzimmer, Michael Livingston and Angelo Mancini. Fountain Square’s initial registration with the
U.S. Securities & Exchange Commission was approved on November 29, 2021.
Description of Services Offered
The following paragraphs describe the services offered by Fountain Square. Please refer to the
following paragraphs for more detail about the specific service, and how we tailor our services to
your individual needs. As used in this Brochure, the words "our", “we”, and "us" also refer to Fountain
Square. The words "you," "your" or "client" refer to our clients and prospective clients.
Investment Advisory / Portfolio Management Services
Fountain Square offers continuous and ongoing investment advice and portfolio management
services. Investment planning is designed to provide a retirement roadmap of income and expenses
over the client's life. Our advice and services are tailored to meet our client's individual needs, life
circumstances and investment goals. We conduct an initial meeting, and subsequent meetings, as
necessary, (in person, telephone or video conference, or via email) with clients in order to understand
their current financial situation, existing resources, financial goals, investment objectives, risk
tolerance, time horizons and liquidity needs
The primary investment management service we provide is a discretionary asset management
program. Clients participating in this program are generally placed in a model overseen by a financial
professional at our firm and sub-advised by a third-party investment adviser. Under this program,
Fountain Square and any sub-advisers we hire to manage the assets in your account are authorized
to buy and sell investments in the account without asking you in advance. We will monitor the
portfolio's performance on an ongoing and continuous basis, unless otherwise agreed, and will make
adjustments and reallocations as necessary due to changes in market conditions and your unique
circumstances.
Clients have the ability to impose reasonable restrictions and guidelines on investing in certain
securities, types of securities or industry sectors. We expect all such restrictions to be timely
communicated to us. Client restrictions and guidelines could negatively affect investment
performance.
Clients must inform us of any changes to their financial circumstances, investment objectives or risk
tolerance, or of any modifications or restrictions that are imposed on the management of the client's
account. In this manner, our firm can better serve clients' needs.
Account management and supervision is guided by the client and market conditions. We manage
clients' investment accounts on a discretionary and non-discretionary basis. We will monitor the
portfolio's performance on an ongoing and continuous basis, unless otherwise agreed, and will make
adjustments and reallocations as necessary due to changes in market conditions and the client's
circumstances, as communicated to us.
For our discretionary asset management services, we will receive a limited power of attorney to
effect securities transactions on behalf of a client. You retain the ability to limit our discretionary
authority by providing us with a written communication that details restrictions and other
guidelines. Unless otherwise agreed to by the client and the firm, if we manage your account on a
non-discretionary basis, we will have the ongoing responsibility to make investment
recommendations based on your individualized investment strategy or we will develop and
implement an asset allocation strategy, which we will continuously monitor and supervise. However,
unlike discretionary accounts, we would first be required to obtain your approval before executing
transactions. Requests for approval will be communicated via electronic mail to an authorized
account or via a telephone call to an authorized phone number. The client will be responsible for
responding in a timely manner.
Our services encompass asset management designed to assist clients in meeting their financial goals
using financial investments. We explore different types of investment options and strategies in the
design of a client's circumstances. Our investment recommendations are not limited by any specific
product or service offered by a broker-dealer or custodian. Most commonly, these recommendations
will generally include:
• Exchange listed securities, and securities traded over the counter
• Mutual funds
• Exchange-traded fund shares
• Separate accounts; and
• Money market funds and other cash instruments.
Less commonly, we will also provide advice regarding the following security types:
• Certificates of deposit
• Corporate debt securities
• Municipal securities
• U.S. governmental securities
• Variable (No-Load) annuity products (not held by our custodian)
• Private fund and Private Placements.
Each type of security has its own unique set of risks associated with it, and it would not be possible
to list all the specific risks of every type of investment. Even within the same type of investment, risks
can vary widely. However, in very general terms, the higher the anticipated return of an investment,
the higher the risk of loss associated with it.
Because some types of investments involve certain additional degrees of risk, they will only be
recommended and implemented when consistent with the client's risk tolerance, investment
objectives, and where the investment is determined to be suitable.
Financial Planning and Financial Consulting Services
Our firm also provides financial planning and consulting services. Depending on your particular
circumstance, such services could include a comprehensive evaluation of your financial situation by
using currently known facts and variables, or it might focus on a few items of particular importance
to you. Generally, such financial planning services will involve preparing a financial plan or rendering
a financial consultation for clients based on the client's current situation, financial goals and
objectives. For financial
consulting clients, we will usually not provide a written summary of our
observations and recommendations, as the process is a less formal engagement. Regardless of the
nature of the service, the implementation of all recommendations will be at the client's discretion.
A financial plan or financial consultation will address one or more of the following areas:
• Financial Position: Understanding of a client's current financial situation. Sources of evaluation
include income, expenses, assets, liabilities, etc.
• Investment Planning: Determining the most suitable way to structure investments to meet
financial goals, and determine the appropriate account type (e.g., joint tenants, IRA, Roth IRA,
etc.)
• Personal Tax Planning: Evaluating the current tax situation to help minimize a client's taxes
and find more profitable ways to use the extra income generated.
• Retirement Planning: Assessing retirement needs to help a client determine how much to
accumulate, as well as distribution strategies designed to create a source of income during
retirement years.
• Insurance Planning and Risk Management: Evaluating the client's insurance needs and
reviewing insurance policies and the like.
• Estate Planning: Reviewing the client's cash needs at death, income needs of surviving
dependents and estate planning goals.
• Education Planning: Reviewing the educational needs for the client and his/her family, along
with planning for educational expenses.
• Charitable Planning: Providing strategic charitable giving plans for clients and researching and
evaluating charitable entities and private foundations.
• Review of Employee Benefit Plans: Reviewing the client's investment options, allocation
models and historical performance of client assets held through employee benefit plans.
We gather information through interviews and review of documents provided by the client, including
questionnaires. Information gathered includes the client's current financial status, future goals,
investment objectives, risk tolerance and family circumstances.
Typical financial planning or financial consultation services include one or more of each of the service
components. A financial plan could require the services of a specialist such as an insurance specialist,
attorney or tax accountant. We will recommend third-party service providers if we feel it is
appropriate and in your best interest, but the client is under no obligation to use any service provider
recommended by us. Likewise, the client is under no obligation to act on our financial planning
recommendations. We do not receive referral or other fees from third-party service providers.
Financial plans and consultations are based on the client's financial situation at the time we present
the financial plan or consultation to the client, and on the information provided to us. The client must
promptly notify us if his/her financial situation, goals, objectives or needs change. Certain
assumptions are made with respect to interest rates, inflation rates, and use of past trends and
performance of the market and economy. Past performance is in no way an indication of future
performance. We do not offer any guarantees or promises that a client's financial goals will be met.
Client Assets Under Management
As of December 31, 2023, Fountain Square has discretionary assets under management of
approximately $157,314,095 and non-discretionary assets under management of $842,128.
Information Regarding Potential Conflicts of Interest
Although we seek to avoid them, our firm has actual or potential conflicts of interest arising from our
advisory services. These include, but are not limited to:
• Conflicts related to allocating time and resources between client accounts, allocation of
brokerage commissions and investment opportunities generally. For further information on
our brokerage and allocation policies, and related conflicts of interest, please refer to Item 12
below.
• Conflicts related to asset-based fees. At times our investment professionals will recommend
that a client move assets form another investment account to one managed by our firm. This
would result in a higher total advisory fee for that investment professional and generate
revenue for the firm. There is therefore a conflict of interest whenever we encourage clients to
move their assets to our firm. For further information, please refer to Item 5, which discusses
the fees we earn when providing advisory services.
• Conflicts related to one or more of our investment adviser representatives also being licensed
as an independent insurance agent through licensed insurance brokers. For further
information, please refer to Item 10 below.
• Conflicts related to investing in securities recommended to clients and contemporaneous
trading of securities (i.e., personal trading) by the firm and its related persons. Please refer to
Item 11 for further information.
• Conflicts related to third parties. When appropriate, we will recommend third parties to advise
a client on matters including but not limited to: legal, tax or accounting advice. These
recommendations are sometimes made because of existing relationships our firm and its
employees have with these groups or individuals. We do not currently have any formal solicitor
or referral arrangements.
Actual or potential conflicts of interest generally can be addressed in several ways, including
prohibiting the conduct that gives to the conflict of interest, implementing procedures to prevent a
person from gaining or utilizing knowledge that potentially give rise to a conflict; establishing
parameters for conduct that are designed to protect client interests or limit the benefit that creates
the conflict of interest, or disclosing the conflict of interest to our clients.
Our firm has adopted a Code of Ethics. (Please refer to Item 11 below for further information on our
Code of Ethics) and we also have policies and procedures in place to mitigate and address conflicts
of interest. We believe that such policies and procedures are reasonably designed to treat clients
equitably and to advance the best interests of the clients. The clients' best interest is paramount in
any situation involving a conflict of interest.