Description of Services and Fees
Secured Retirement Advisors, LLC (“SRA”) is a registered investment adviser based in St. Louis Park, Minnesota.
We are organized as a limited liability company under the laws of the State of Minnesota. Our firm has been
providing investment advisory services since 2007. Joseph S. Lucey is our CEO and Chief Compliance Officer.
Secured Retirement Associates, LLC is the Principal Owner of SRA. Joseph Lucey is the Principal owner of Secured
Retirement Associates, LLC. Mr. Lucey has been involved in the securities industry since 1994. Currently, we offer
the following investment advisory services, which are personalized to each individual client:
• Financial Planning Services
• Portfolio Management Services
• Selection of Other Advisers
• Pension Consulting Services
The following paragraphs describe our services and fees. Please refer to the description of each investment
advisory service listed below for information on how we tailor our advisory services to your individual needs. As
used in this brochure, the words “we”, “our” and “us” refer to Secured Retirement Advisors, LLC and the words
“you”, “your” and “client” refer to you as either a client or prospective client of our firm. Also, you may see the
term Associated Person throughout this brochure. As used in this brochure, our Associated Persons are our firm’s
officers, employees, and all individuals providing investment advice on behalf of our firm. The use of these terms
is not intended to imply that there is more than one individual associated with this firm.
Financial Planning Services
We offer broad-based, modular, and consultative financial planning services. Broad-based financial planning
services will typically involve providing a variety of services, principally advisory in nature, to you regarding the
management of your financial resources based upon an analysis of your individual needs. An Associated Person
of our firm will first conduct a complimentary initial consultation. After the initial consultation, if you decide to
engage us for financial planning services, an Associated Person of our firm will conduct a follow up meeting, or
series of meetings and discussions, during which pertinent information about your financial circumstances and
objectives is collected. Once such information has been reviewed and analyzed, a written financial strategy or
financial plan – designed to achieve your stated financial goals and objectives – will be produced and presented
to you. The primary objective of this process is to allow us to assist you in developing a strategy for the successful
management of income, assets and liabilities in meeting your financial goals and objectives.
Financial plans are based on your financial situation at the time the plan is prepared and on financial information
provided by you to our firm. We do not verify such information and rely on you to present us with accurate
information at the time such information is requested. You are advised that certain assumptions may be made
with respect to interest and inflation rates and use of past trends and performance of the market and economy.
Past performance is in no way an indication of future performance. We cannot offer any guarantees or promises
that your financial goals and objectives will be met. As your financial situation, goals, objectives, or needs change,
you must notify us promptly.
You may act on our recommendations by placing securities transactions with any brokerage firm you choose. You
are under no obligation to act on our financial planning recommendations. Moreover, if you elect to act on any
of the recommendations, you are under no obligation to implement the financial plan through us.
Portfolio Management Services
Our firm offers discretionary and non-discretionary portfolio management services where the investment advice
provided is tailored to meet your investment needs and financial objectives. Discretionary management means
we will make investment decisions and place buy or sell orders in your account without contacting you. These
decisions would be made based upon your stated investment objectives. If you wish, you may limit our
discretionary authority by, for example, setting a limit on the type of securities that can be purchased for your
account. Simply provide us with your restrictions or guidelines in writing. Non-discretionary portfolio
management means that we will obtain your approval prior to the execution of transactions.
Our investment advice is tailored to meet our clients’ needs and investment objectives. If you decide to hire our
firm to manage your portfolio, we will meet with you to gather your financial information, determine your goals,
and help you decide how much risk you should take in your investments. The information we gather will help us
implement an asset allocation strategy that will be specific to your goals.
SRA provides advice on various types of securities, such as exchange listed equities, foreign issues, corporate
debt securities, commercial paper, certificates of deposit, municipal securities, investment company securities
(including mutual funds and exchange traded funds), US Government securities, options contracts on securities,
and interests in partnership investing in private equity and other alternative investments. Additionally, we will
provide advice on existing investments you may hold at the inception of the advisory relationship or on other
types of investments for which you ask advice.
If you engage us for portfolio management services, we will monitor your portfolio’s performance on a
continuous basis, and rebalance the portfolio whenever necessary, as changes occur in market conditions and/or
your financial circumstances.
Selection of Other Advisers
As part of our investment advisory services, we may recommend that you use the services of a third party
investment adviser (“TPA”) to manage your entire, or a portion of your, investment portfolio. After gathering
information about your financial situation and objectives, we may recommend that you engage a specific TPA or
investment program. Factors that we take into consideration when making our recommendation(s) include, but
are not limited to, the following: the TPA’s performance, methods of analysis, fees, your financial needs, investment
goals, risk tolerance, and investment objectives. We will periodically monitor the TPA(s)’ performance to ensure its
management and investment style remains aligned with your investment goals and objectives.
Advisory fees charged by TPAs are separate and apart from our advisory fees. Advisory fees that you pay to the TPA
are established and payable in accordance
with the brochure provided by each TPA to whom you are referred. These
fees may or may not be negotiable. You should review the recommended TPA’s this brochure and take into
consideration the TPA’s fees along with our fees to determine the total amount of fees associated with this
program.
You will be required to sign an agreement directly with the recommended TPA(s). You may terminate your advisory
relationship with the TPA according to the terms of your agreement with the TPA. You should review each TPA’s this
brochure for specific information on how you may terminate your advisory relationship with the TPA and how you
may receive a refund, if applicable. You should contact the TPA directly for questions regarding your advisory
agreement with the TPA.
Pension Consulting Services
We provide several pension consulting related services. While the primary clients for these services will be
pension, profit sharing and 401(k) plans, we will also offer these services, where appropriate, to individuals and
trusts, estates and charitable organizations. Pension Consulting Services are comprised of the following
components. Clients may choose to use any or all of these services.
Selection of Investment Vehicles
We create or review the plan’s investment lineup, primarily consisting of mutual funds (both index and managed)
and clients will select the lineup that is most appropriate for their investment needs.
Monitoring of Investment Performance
Client investments will be monitored and reviewed based on the procedures and timing intervals outlined in the
agreement with the client. Where we have no access to client account statements, the client is instructed to
make such statements available to the firm. In these situations, we will not be involved in any way in the purchase
or sale of these investments. We will make recommendations to the client as market factors and the client's
needs dictate.
Employee Communications
For pension, profit sharing and 401(k) plans where the individual account participant exercises control over assets
in his/her own account (hereinafter ''self-directed plans''), we also provide educational support designed for the
plan participants. The nature of the topics to be covered will be determined by us and the client under the
guidelines established in Employee Retirement Income Securities Act (“ERISA”) Section 404(c). Educational
support services will NOT provide plan participants with individualized, tailored investment advice or
individualized, tailored asset allocation recommendations.
Investment Management of Plan Assets
We provide discretionary investment management services to ERISA covered employee benefit plans (“Plan”). In
providing investment management services to the Plan, we directly manage and provide advice regarding the
selection of the Plan’s investments offered to participants under the Plan. We monitor the investments and
determine the retention, removal and addition of investments in the Plan’s pooled investment account.
These services are designed to assist plan sponsors in meeting their management and fiduciary obligations to
Participants under ERISA. Pursuant to adopted regulations of the U.S. Department of Labor, we are required to
provide the Plan's responsible plan fiduciary (the person who has the authority to engage us as an investment
adviser to the Plan) with a written statement of the services we provide to the Plan, the compensation we receive
for providing those services, and our status (which is described below).
The services we provide to your Plan are described above, and in the service agreement that you have previously
signed. Our compensation for these services is described below, in Item 5, and also in the service agreement. We
do not reasonably expect to receive any other compensation, direct or indirect, for the services we provide to
the Plan or Participants, unless the plan sponsor directs us to deduct our fee from the plan or directs the plan
record-keeper to issue payment for our fee out of the plan. If we receive any other compensation for such
services, we will (i) offset the compensation against our stated fees, and (ii) we will promptly disclose the amount
of such compensation, the services rendered for such compensation and the payer of such compensation to you.
Other pension consulting services are available on request. All of our pension consulting services, whether
general or customized, will be outlined in an Agreement that shows the services that will be provided and the
fees that will be charged for those services.
Secured Retirement Advisors, LLC is registered as an investment advisor and represents that it is not subject to
any disqualification as set forth in Section 411 of ERISA. To the extent we perform Fiduciary Services, are acting
as a fiduciary of the Plan as defined in Section 3(21) or Section 3(38) under the Employee Retirement Income
Security Act (“ERISA”).
IRA Rollover Considerations
As a normal extension of financial advice, we may provide education or recommendations related to the rollover
of an employer sponsored retirement plan. A plan participant leaving employment has several options. Each
choice offers advantages and disadvantages, depending on desired investment options and services, fees and
expenses, withdrawal options, required minimum distributions, tax treatment, and the investor's unique financial
needs and retirement plans. The complexity of these choices may lead an investor to seek assistance from us.
An Associated Person who recommends an investor roll over plan assets into an IRA may earn an asset-based fee
as a result, but no compensation if assets are retained in the plan. Thus, we have an economic incentive to
encourage an investor to roll plan assets into an IRA. In most cases, fees and expenses will increase to the investor
as a result as above-described fees will apply to assets rolled over to an IRA and outlined ongoing services will be
extended to these assets.
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide investment advice to you
regarding your retirement plan account or individual retirement account, we are also fiduciaries within the
meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. We have to act in your best interest and not put our
interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests.
Assets Under Management
As of February 15, 2024, we managed $190,433,550 in client assets on a discretionary basis, and $0 in client
assets on a non-discretionary basis.