This Disclosure document is being offered to you by Collier Financial, Inc. (“Collier
Financial/Firm”) in connection with the investment advisory services we provide. It
discloses information about the services we provide and the manner in which those services
are made available to you, the client.
Collier Financial is an independent, investment advisory firm providing financial planning
and asset and portfolio management to clients. The firm was incorporated by James Collier
in 1998. As of 2017, Collier Financial is owned 100% by Brandon Collier.
We are committed to helping clients build, manage, and preserve their wealth, and to
provide assistance to clients to help achieve their stated financial goals. We may offer an
initial complimentary meeting upon our discretion; however, investment advisory services
are initiated only after you and Collier Financial execute an engagement letter or client
agreement.
Investment Management and Supervision Services
We offer discretionary and non-discretionary investment management and investment
supervisory services for a fee based on a percentage of your assets under management.
These services include investment analysis, allocation of investments, quarterly portfolio
statements and ongoing management services for the portfolio. Financial planning is
included with our investment management services.
We determine your portfolio composition based on your needs, portfolio restrictions, if
any, financial goals and risk tolerances. We will work with you to obtain necessary
information regarding your financial condition, investment objectives, liquidity
requirements, risk tolerance, time horizons, and any restrictions on investing. This enables
us to determine the portfolio best suited for your investment objective and needs. We
primarily allocate client assets among various individual debt (bonds) and equity securities
mutual funds, cash, money market balances, exchange-traded funds (“ETFs”), exchange-
traded notes (“ETNs”), and in accordance with their stated investment objectives.
In performing our services, we shall not be required to verify any information received
from you or from other professionals. If you request, we may recommend and/or engage
the services of other professionals for implementation purposes. You are under no
obligation to engage the services of any such recommended professional.
Once we have determined the types of investments to be included in your portfolio, and
allocated them, we will provide ongoing portfolio review and management services. This
approach requires us to review your portfolio periodically.
Our advisory services are tailored to meet your individual needs. You will have the ability
to leave standing instructions with us to refrain from investing in particular industries or
invest in limited amounts of securities in the investment management agreement.
In all cases, you have a direct ownership of your securities, rather than an undivided interest
in a pool of securities. We do have limited authority to direct the Custodian to deduct
investment advisory fees, but only with the appropriate written authorization from you.
You are advised and are expected to understand that our past performance is not a guarantee
of future results. Certain market and economic risks exist that may adversely affect an
account’s performance. This could result in capital losses in your account.
Disclosure Regarding Rollover Recommendations
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide
investment advice to you regarding your retirement plan account or individual retirement
account, we are also fiduciaries within the meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue Code, as applicable, which are laws
governing retirement accounts. We have to act in your best interest and not put our interest
ahead of yours. At the same time, the way we make money creates some conflicts with
your interests.
A client or prospect leaving an employer typically has four options regarding an existing
retirement plan (and may engage in a combination of these options): (i) leave the money in
the former employer’s plan, if permitted, (ii) roll over the assets to the new employer’s
plan, if one is available and rollovers are permitted, (iii) rollover to an Individual
Retirement Account (“IRA”), or (iv) cash out the account value (which could, depending
upon the client’s age, result in adverse tax consequences). Our Firm may recommend an
investor roll over plan assets to an IRA for which our Firm provides investment advisory
services. As a result, our Firm and its representatives may earn an asset-based fee. In
contrast, a recommendation that a client or prospective client leave their plan assets with
their previous employer or roll over the assets to a plan sponsored by a new employer will
generally result in no compensation to our Firm. Our Firm therefore has an economic
incentive to encourage a client to roll plan assets into an IRA that our Firm will manage,
which presents a conflict of interest. To mitigate the conflict of interest, there
are various
factors that our Firm will consider before recommending a rollover, including but not
limited to: (i) the investment options available in the plan versus the investment options
available in an IRA, (ii) fees and expenses in the plan versus the fees and expenses in an
IRA, (iii) the services and responsiveness of the plan’s investment professionals versus
those of our Firm, (iv) protection of assets from creditors and legal judgments, (v) required
minimum distributions and age considerations, and (vi) employer stock tax consequences,
if any. Our Firm’s Chief Compliance Officer remains available to address any questions
that a client or prospective client has regarding the oversight.
LPL Financial Sponsored Advisory Program
We may provide advisory services through certain programs sponsored by LPL Financial
LLC (“LPL”), a registered investment advisor and broker-dealer. Below is a brief
description of each LPL advisory program available to our Firm. For more information
regarding the LPL programs, including more information on the advisory services and fees
that apply, the types of investments available in the programs and the potential conflicts of
interest presented by the programs please see the program account packet (which includes
the account agreement and LPL Form ADV program brochure) and the Form ADV, Part
2A of LPL or the applicable program.
LPL Financial offers a trading platform with select mutual funds and exchange traded funds
(“ETFs”) that do not charge transaction fees. The no-transaction-fee mutual funds and ETF
trading platform are available to clients participating in LPL Financials’ Strategic Wealth
Management (“SWM”) program.
Financial Planning Services
As stated above, Financial Planning Services are included within our investment
management services. Financial advisory services provided by us will include the analysis
of your situation and assistance in identifying and implementing appropriate financial
planning and investment management techniques to help you meet your specific financial
objectives. Such services will include a written financial analysis and specific or general
investment and/or planning recommendations.
In preparing your financial plan, we may address five areas of financial planning. These
include: financial planning, money management, tax, estate and insurance planning.
Our specific services in preparing your plan may include:
• Review and clarification of your financial goals.
• Assess of your overall financial position including cash flow, balance sheet,
investment strategy, risk management and estate planning.
• Create of a unique plan for each goal you have including personal and business
real estate, education, retirement or financial independence, charitable giving,
estate planning, business succession and other personal goals.
• Develop of a goal-oriented investment plan around tax suggestions, asset
allocation, expenses, risk and liquidity factors for each goal. This includes IRA
and qualified plans, taxable and trust accounts that require special attention.
• Design a complete risk management plan including risk tolerance, risk avoidance,
mitigation and transfer, including liquidity as well as various insurance and
possible company benefits.
• Craft and implement, in conjunction with your estate and/or corporate attorneys
as tax advisor, an estate plan to provide for you and/or your heirs in the event of
an incapacity or death.
• Generate a retirement plan, risk management plan and succession plan for your
business, if applicable.
Consulting Services
We also provide clients investment advice on a more limited basis on one or more isolated
areas of concern such as estate planning, real estate, retirement planning, or any other
specific topic. Additionally, we may provide advice on non-securities matters in
connection with the rendering of estate planning, insurance, real estate, and/or annuity
advice. For assets held in a multi-participant 401k account, we may offer retirement
consulting. In these accounts the client retains the right to act or not to act on the
recommendations made by Collier Financial. Our consulting services are limited to
recommendations of the purchase of investments for your account or sale of investments
in your account, which in each case we believe would be appropriate for your account in
light of the agreed-upon investment objectives and restrictions. Client acknowledges that
they are responsible for all purchases and sales made in the Client’s Account.
We may offer free educational seminars and publications to clients and prospective clients.
Wrap Fee Programs
We do not sponsor a Wrap Fee program.
Assets
As of December 31, 2023, Collier Financial managed a total of $128,404,481 in regulatory
assets under management, all of which are managed under our discretionary authority.
Additionally, our firm’s IARs are affiliated with LPL Financial as registered
representatives. Our Firm oversees additional accounts valued at $42,493,620 in brokerage
assets held at LPL Financial.