A. Description of Firm
Founded in 2020, Amara Financial, LLC is a California-based investment advisory firm that provides
investment supervisory services on a discretionary and non-discretionary basis and financial planning
services to certain clients (each a “Client” and together, “Clients”) described in Item 7 herein. The
investment instruments Amara advises its clientele on include, but are not limited to, equity stocks,
fixed income securities, bonds, exchange traded funds (“ETFs”), mutual funds, and cash equivalent
instruments. Please refer to Item 8 for additional information relating to the investment strategies
pursued by Amara and the risks associated with those strategies. The Firm is a limited liability
company organized in the State of Delaware and is owned by its sole member, Abraham Martinez.
B. Types of Advisory Services Offered
1. Financial Planning Services
Amara’s financial planning services range from comprehensive financial planning to more focused
consultations, depending on the needs of each Client. Financial planning services will typically
involve preparing a financial plan or rendering a financial consultation for clients based on the
client’s financial goals and objectives. This planning or consulting can encompass Investment
Planning, Retirement Planning, Estate Planning, Charitable Planning, Education Planning, Corporate
and Personal Tax Planning, Cost Segregation Study, Corporate Structure, Real Estate Analysis,
Mortgage/Debt Analysis, Insurance Analysis, Lines of Credit Evaluation, or Business and Personal
Financial Planning. Financial plans or financial consultations rendered to clients usually include
general recommendations for a course of activity or specific actions to be taken by the clients.
The Firm provides clients with a summary of their financial situation, and observations for financial
planning engagements. Financial consultations are not typically accompanied by a written summary
of observations and recommendations.
Financial planning recommendations are based on the Client’s financial situation at the time the
recommendations are provided and are based on the information provided by the client. In addition,
certain assumptions are made with respect to interest and inflation rates, use of past trends and
performance of the market and economy. Past performance is in no way an indication of future
performance and Amara cannot offer any guarantees or promises that the Client’s financial goals and
objectives will be met. As a Client’s financial situation, goals, objectives, or needs change, the Client is
strongly urged to promptly notify Amara. For more information on the risks associated with investing,
please refer to Item 8, below.
2. Asset Management Services
Amara provides discretionary and non-discretionary investment advice and management to
separately managed accounts on a continuous basis and in accordance with the investment
objectives and strategies provided by the Client. For discretionary services, Client (as part of the
client agreement with Amara) agrees that Amara will have a limited power-of-attorney as to what
investments to make, when to make them and when to sell them. However, Amara has the ability, in its
discretion, to allow Clients to place conditions or restrictions on transacting in a particular security,
industry, or type of security. Please refer to Item 16 for additional information.
Amara will not maintain possession or custody of the funds or securities of any Client. The Client
funds will typically be deposited in either a brokerage firm or bank custodian account. With Client
consent, Amara can receive fees paid out of separately managed accounts by the Client’s custodian.
All investment advice is customizable, with each account managed according to the investment
objectives, needs, guidelines, risk tolerance, and other information as provided by the Client.
This begins through gathering information from each Client on a Client Profile Form, or other similar
documentation. Based upon information received from the Client, the Firm selects appropriate
investment opportunities and invests Client assets in various types of securities.
3. Retirement Plan Consulting Services
Amara provides retirement plan consulting services to employer plan sponsors on an ongoing basis.
Generally, such consulting services consist of assisting employer plan sponsors in establishing,
monitoring, and reviewing their company’s participant-directed retirement plan. As the needs of
the plan sponsor dictate, areas of advising could include investment
options, plan structure and
participant education. Retirement Plan Consulting services typically include:
• Establishing an Investment Policy Statement – the Firm will assist in the development of a
statement that summarizes the investment goals and objectives along with the broad strategies
to be employed to meet the objectives.
• Investment Options – the Firm will work with the Plan Sponsor to evaluate existing investment
options and make recommendations for appropriate changes.
• Asset Allocation and Portfolio Construction – the Firm will develop strategic asset allocation
models to aid Participants in developing strategies to meet their investment objectives, time
horizon, financial situation, and tolerance for risk.
• Investment Monitoring – the Firm will monitor the performance of the investments and notify
the client in the event of over/underperformance and in times of market volatility. In providing
services for retirement plan consulting, Amara does not provide any advisory services with
respect to the following types of assets: employer securities, real estate (excluding real estate
funds and publicly traded REITS), participant loans, non- publicly traded securities or assets,
other illiquid investments, or brokerage window programs.
All retirement plan consulting services shall be in compliance with the applicable state laws
regulating retirement consulting services. This applies to client accounts that are retirement or other
employee benefit plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974,
as amended (“ERISA”). If the client accounts are part of a Plan, and Amara accepts appointment to
provide services to such accounts, our Firm acknowledges its fiduciary standard within the meaning
of Section 3(21) of ERISA as designated by the Retirement Plan Consulting Agreement with respect
to the provision of services described therein.
Amara offers individualized investment advice to our Asset Management clients. General investment
advice will be offered to our Financial Planning & Consulting, Retirement Plan Consulting, Portfolio
Monitoring and Referrals to Third Party Money Management clients.
C. Advisory Agreements
1. Information Received from Individual Clients
At the onset of the Client relationship, Amara gathers information on each Client’s investment
objectives, risk tolerance, time horizons and financial goals. Amara does not assume responsibility for
the accuracy of the information provided by the Client and is not obligated to verify any information
received from the Client or from any of the Client’s other professionals (e.g., attorney, accountant,
etc.). Under all circumstances, Clients are responsible for promptly notifying Amara in writing of any
material changes to the Client’s objectives, risk tolerance, time horizon, and financial goals. In the
event that a Client notifies Amara of any changes, Amara will review such changes and implement
any necessary revisions to the Client’s portfolio.
2. Client Agreements and Disclosures
Each Client is required to enter into a written agreement (the “Agreement”) with Amara setting
forth the terms and conditions under which the Firm shall render its services. In accordance
with applicable laws and regulations, Amara will provide its disclosure brochure (ADV Part 2A),
brochure supplement (ADV Part 2B) and most recent Privacy Notice to each Client prior to or
contemporaneously with the execution of the Agreement. The Agreement between Amara and the
Client will continue in effect until terminated by either party pursuant to the terms of the Agreement.
Amara’s fees (as discussed below) shall be prorated through the date of termination and any
remaining balance shall be charged or refunded to the Client, as appropriate, in a timely manner.
Neither Amara nor the Client will be able to assign the Agreement without the consent of the other
party. Transactions that do not result in a change of actual control or management of Amara shall not
be considered an assignment.
As further discussed in Item 15 below, Client’s assets will be custodied with a qualified custodian. All
custodial and execution fees assessed for Client’s assets remain the sole responsibility of Client.
D. Amount of Client Assets Managed
As of February 21, 2024, the Firm had the following amount of assets under management which are
broken down individually by discretionary and non-discretionary accounts:
Type of Account Assets Under Management
Discretionary $114,636,336
Non-Discretionary $44,399,343
Total: $159,035,680