Description of Firm Integrity Financial Advisors, LLC is an SEC-registered investment adviser established in 2020. based in Wenham, MA. We are primarily owned by Auour Investments LLC and Advanced Financial Partners, LLC. We are indirectly owned by Joseph Hosler, Robert Held, Robert Kuftinec, and Kenneth Doerr. The following paragraphs describe our services and fees. Refer to the description of each investment advisory service listed below for information on how we tailor our advisory services to your individual needs. As used in this brochure, the words "we," "our," and "us" refer to Integrity Financial Advisors LLC and the words "you," "your," and "client" refer to you as either a client or prospective client of our firm. Portfolio Management Services We primarily recommend the active discretionary management of your assets by Auour Investments ("Auour"), an affiliated investment adviser. Auour offers a number of investment portfolios, which will be selected after gathering specific information about your individual risk tolerance, investment time horizon, asset allocation, and income requirements, among other things. We will discuss investment options available through Auour's portfolios and select the portfolio or portfolios suitable for you based on your investment needs. When recommending Auour portfolios, we review information about each portfolio's investment strategy, past performance, and risk results to the extent available. On occasion, and if appropriate, we will recommend other third-party advisers to manage a portion or all of your portfolio. We will regularly monitor the performance of your accounts managed by Auour (or other third-party adviser(s)). Auour (or other third-party adviser(s)) will actively manage your portfolio and assume discretionary investment authority over your account. We will assume discretionary authority to hire and fire Auour (or other third-party adviser(s)) and/or reallocate your assets to other third-party

adviser(s) where we deem such action appropriate. Financial Consulting Services We offer financial consulting services that primarily involve advising clients on specific financial-related topics. These topics may include, but are not limited to, risk assessment/management, investment planning, financial organization, or financial decision-making/negotiation. IRA Rollover Recommendation When we provide investment advice to you regarding your retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. How we make money creates some conflicts with your interests, so we operate under a special rule that requires us to act in your best interest and not put our interests ahead of yours. Under this special rule's provisions, we must: a. Meet a professional standard of care when making investment recommendations (give prudent advice). b. Never put our financial interests ahead of yours when making recommendations (give loyal advice). c. Avoid misleading statements about conflicts of interest, fees, and investments. d. Follow policies and procedures designed to ensure that we give advice that is in your best interest. e. Charge no more than is reasonable for our services; and f. Give you basic information about conflicts of interest. We benefit financially from the rollover of your assets from a retirement account to an account that we manage or provide investment advice, because the assets increase our assets under management and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in your best interest. Assets Under Management As of December 31, 2023, we provide continuous management services for $89,637,522 in client assets on a discretionary basis, and $13,986,317 in client assets on a non-discretionary basis.