New Horizon Financial Strategies, LLC (NHFS) offers initial and ongoing financial services, under separate
agreements, which may include full service financial planning, limited financial planning, investment
advisory services, investment advice involving securities, and investment advice not involving securities, all
through consultations with clients. NHFS has been in business since 1/1/1996. As of January 1, 2023, the
principal owners are Angela O’Neill and Kevin Tarnovski.
Full Service Financial Planning Services
NHFS provides full service, coordinated financial planning services to evaluate securities, taxes, estate
planning, insurance, business planning, retirement planning, personal investments, financing options, cash
flow, company benefits, and other financial aspects of a client’s situation. A written financial plan report is
presented to the client to show their current situation, their goals and objectives, as well as various alternatives
to show the client how to reach their goals. The fee paid for the plan is based upon the client’s current income
and net worth as detailed in Item 5: Fees and Commission. Under rare circumstances, this fee may be
negotiated at the discretion of the advisor.
Investment Advisory Services
NHFS offers investment advisory services entailing the management and monitoring of investment portfolios
on a non-discretionary basis for its clients through Charles Schwab & Co., Inc. (“Schwab”) and American
Funds Distributors, Inc. (“American Funds”), and on a discretionary basis for its clients through Schwab and
American Funds, as well as recommend unaffiliated investment managers AssetMark. NHFS offers advice
on various securities: equity securities; warrants; corporate debt securities other than commercial paper;
commercial paper; certificates of deposit; municipal securities; investment company securities; United States
government securities; options contracts on securities and commodities; futures contracts on tangibles and
intangibles; interests in partnerships investing in real estate, oil and gas interests, leasing, mortgages,
agriculture, and various other types of businesses. Investments owned by the client such as REITs, 529 plans,
ETFs, and tax credit partnerships may also be included in the financial planning advice provided by NHFS.
Clients may impose restrictions on investing in certain securities or types of securities, depending upon the
investment manager. For example, clients may complete a Social Policy Questionnaire to indicate socially
responsible investment strategies the client prefers, as well as specific companies, industries, or asset classes
that the client would like targeted or avoided for their investment. See Item 5: Fees and Commission for
additional fee information. NHFS assists the client in selecting appropriate investment objectives and asset
allocation plans based on their individual needs and financial circumstances. NHFS monitors the portfolio to
help achieve the agreed upon objective.
NHFS offers investment strategies through the AssetMark Platform asset allocation system. For more
information regarding the AssetMark Platform, refer to Appendix 1, AssetMark Platform Disclosure
Brochure, Item 4. The minimum investment required in the AssetMark is generally $25,000 to $50,000 for
Mutual Fund accounts, $100,000 for ETF Accounts; between $50,000 and $100,000 for Unified Managed
Accounts, depending on the investment strategy selected for the account, and $100,000 for Privately Managed
Portfolios and Unified Managed Accounts, as described in more detail in Appendix 1 of the AssetMark
Platform Disclosure Brochure. Accounts below the stated minimums may be accepted on an individual basis
at the discretion of the Platform Sponsor. In addition, NHFS uses the advisor as strategist capability through
the AssetMark platform. These accounts may be non-discretionary or discretionary, and this service is
available to other RIA’s.
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NHFS offers investment strategies through the NHFS Schwab Private Client Model Program. NHFS
rebalances these accounts as needed using asset allocation models and in accordance with client’s risk
tolerance. NHFS does exercise limited investment discretion, through Limited Power of Attorney, to exact
trades as directed by the client, verbal or written. The execution of Limited Power of Attorney is established
when a client acknowledges discretion by signing their initials on the new account application.
Retirement Plan Services - NHFS offers retirement plan services to retirement plan sponsors and to
individual participants in retirement plans. For a corporate sponsor of a retirement plan, our retirement plan
services can include, but are not limited to, the following services:
Fiduciary Consulting Services
NHFS provides the following Fiduciary Retirement Plan Consulting Services:
• Investment Policy Statement Preparation. NHFS will help develop an investment policy statement. The
investment policy statement establishes the investment policies and objectives for the Plan. The Plan
Sponsor (client) will have the ultimate responsibility and authority to establish such policies and
objectives and to adopt and amend the investment policy statement.
• Investment Selection Services. NHFS will provide the client with recommendations of investment
options consistent with ERISA section 404(c).
• Investment Due Diligence Review. NHFS will provide the client with periodic due diligence reviews of
the Plan’s reports, investment options and recommendations.
• Investment Monitoring. NHFS will assist in monitoring investment options by preparing periodic
investment reports that document investment performance, consistency of fund management and
conformation to the guidelines set forth in the investment policy statement and NHFS will make
recommendations to maintain or remove and replace investment options.
• Default Investment Alternative Advice. NHFS will provide the client with nondiscretionary investment
advice to assist them with the development of qualified default investment alternative(s) (“QDIA”), as
defined in DOL Reg. Section 2550.404c-5(e)(4)(i), for participants who are automatically enrolled in
the Plan or who otherwise fail to make an investment election. The client will retain the sole
responsibility to provide all notices to participants required under ERISA section 404(c)(5).
• Individualized Participant Advice. Upon request, NHFS will provide one-on-one advice to Plan
participants regarding their individual situations.
For Fiduciary Consulting Services, all recommendations of investment options and portfolios will be
submitted to the client for their ultimate approval or rejection. For retirement plan Fiduciary Consulting
Services, the retirement plan sponsor
client or the plan participant who elects to implement any
recommendations made by us is solely responsible for implementing all transactions. Fiduciary Consulting
Services are not management services, and NHFS does not serve as administrator or trustee of the plan. NHFS
does not act as custodian for any client account or have access to client funds or securities (with the exception
of, some accounts, having written authorization from the client to deduct our fees).
NHFS acknowledges that in performing the Fiduciary Consulting Services listed above that it is acting as a
“fiduciary” as such term is defined under Section 3(21)(A)(ii) of Employee Retirement Income Security Act
of 1974 (“ERISA”) for purposes of providing non-discretionary investment advice only. NHFS will act in a
manner consistent with the requirements of a fiduciary under ERISA if, based upon the facts and
circumstances, such services cause NHFS to be a fiduciary as a matter of law. However, in providing the
Fiduciary Consulting Services, NHFS (a) has no responsibility and will not (i) exercise any discretionary
authority or discretionary control respecting management of Client’s retirement plan, (ii) exercise any
authority or control respecting management or disposition of assets of Client’s retirement plan, or (iii) have
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any discretionary authority or discretionary responsibility in the administration of Client’s retirement plan or
the interpretation of Client’s retirement plan documents, (b) is not the “Administrator” of Client’s retirement
plan as defined in ERISA.
Non-Fiduciary Services
Although an investment adviser is considered a fiduciary under the Investment Advisers Act of 1940 and
required to meet the fiduciary duties as defined by the Advisers Act, the services listed here as non-fiduciary
should not be considered fiduciary services for the purposes of ERISA since Advisor is not acting as a
fiduciary to the Plan as the term “fiduciary” is defined in Section 3(21)(A)(ii) of ERISA. The exact suite of
services provided to a client will be listed and detailed in the Qualified Retirement Plan Agreement. NHFS
provides clients with the following Non-Fiduciary Retirement Plan
Consulting Services:
• Participant Education. NHFS will provide education services to Plan participants about general
investment principles and the investment alternatives available under the Plan. NHFS’s assistance in
participant investment education will be consistent with and within the scope of DOL Interpretive
Bulletin 96-1. Education presentations will not take into account the individual circumstances of each
participant and individual recommendations will not be provided unless otherwise agreed upon. Plan
participants are responsible for implementing transactions in their own accounts.
• Participant Enrollment. NHFS will assist the client with group enrollment meetings designed to increase
retirement plan participation among employees and investment and financial understanding by the
employees.
• Qualified Plan Development. NHFS will assist the client with the establishment of a qualified plan by
working with them and a selected Third Party Administrator. If the client has not already selected a
Third Party Administrator, we shall assist them with the review and selection of a Third Party
Administrator for the Plan.
• Due Diligence Review. NHFS will provide the client with periodic due diligence reviews of their Plan’s
fees and expenses and their Plan’s service providers.
• Benchmarking. NHFS will provide the client benchmarking services and will provide analysis
concerning the operations of the Plan.
We can also meet with individual participants to discuss their specific investment risk tolerance, investment
time frame and investment selections.
Securities and other types of investments all bear different types and levels of risk. Those risks are typically
discussed with clients in defining the investment policies and objectives that will guide investment decisions
for their qualified plan accounts. Upon request, as part of our retirement plan services, we can discuss those
investments and investment strategies that we believe may tend to reduce these risks for a particular client’s
circumstances and plan participants.
Clients and plan participants must realize that obtaining higher rates of return on investments entails accepting
higher levels of risk. Based upon discussions with the client, we will attempt to identify the balance of risks
and rewards that is appropriate and comfortable for the client and other employees. It is still the clients’
responsibility to ask questions if the client does not fully understand the risks associated with any investment.
All plan participants are strongly encouraged to read prospectuses, when applicable, and ask questions prior
to investing.
We strive to render our best judgment for clients. Still, NHFS cannot assure that investments will be profitable
or assure that no losses will occur in their portfolios. Past performance is an important consideration with
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respect to any investment or investment advisor, but it is not necessarily an accurate predictor of future
performance.
NHFS will disclose, to the extent required by ERISA Regulation Section 2550.408b-2(c), to you any change
to the information that we are required to disclose under ERISA Regulation Section 2550.408b-2(c)(1)(iv) as
soon as practicable, but no later than sixty (60) days from the date on which we are informed of the change
(unless such disclosure is precluded due to extraordinary circumstances beyond our control, in which case the
information will be disclose as soon as practicable).
In accordance with ERISA Regulation Section 2550.408b-2(c)(vi)(A), we will disclose within thirty (30) days
following receipt of a written request from the responsible plan fiduciary or Plan Administrator (unless such
disclose is precluded due to extraordinary circumstances beyond our control, in which case the information
will be disclosed as soon as practicable) all information related to the Qualified Retirement Plan Agreement
and any compensation or fees received in connection with the Agreement that is required for the Plan to
comply with the reporting and disclosure requirements of Title 1 of ERISA and the regulations, forms and
schedules issued thereunder.
If we make an unintentional error or omission in disclosing the information required under ERISA Regulation
Section 2550.408b-2(c)(1)(iv) or (vi), we will disclose to you the correct information as soon as practicable,
but no later than thirty (30) days from the date on which NHFS learns of such error or omission.
As of 9/22/2023, NHFS had $54,536,426 in assets under management on a discretionary basis and $6,934,359
on a non-discretionary basis.