Rollins Financial Advisors, LLC (hereinafter, “RF”) seeks to provide investment advice that
will meet individual client goals under a fee only system, taking the utmost care to enhance
each client’s financial position over the long term. RF acquired the investment advisory
business of Rollins Financial, Inc. which was founded in 1990.
Focus Financial Partners
RF is part of the Focus Financial Partners, LLC (“Focus LLC”) partnership. Specifically, RF is
a wholly-owned indirect subsidiary of Focus LLC. Ferdinand FFP Acquisition, LLC is the sole
managing member of Focus LLC. Ultimate governance of Focus LLC is conducted through the
board of directors at Ferdinand FFP Ultimate Holdings, LP. Focus LLC is majority-owned,
indirectly and collectively, by investment vehicles affiliated with Clayton, Dubilier & Rice,
LLC (“CD&R”). Investment vehicles affiliated with Stone Point Capital LLC (“Stone Point”) are
indirect owners of Focus LLC. Because RF is an indirect, wholly-owned subsidiary of Focus
LLC, CD&R and Stone Point investment vehicles are indirect owners of RF.
Focus LLC also owns other registered investment advisers, broker-dealers, pension
consultants, insurance firms, business managers and other firms (the “Focus Partners”),
most of which provide wealth management, benefit consulting and investment consulting
services to individuals, families, employers, and institutions. Some Focus Partners also
manage or advise limited partnerships, private funds, or investment companies as disclosed
on their respective Form ADVs.
RF is managed by Joseph R. Rollins, Robert E. Schultz III, Danielle Van Lear Schultz, and
Edward J. Wilcox (“RF Principals”), pursuant to a management agreement between RF
Partners, LLC and RF. The RF Principals serve as leaders and officers of RF and are
responsible for the management, supervision, and oversight of RF.
Types of Advisory Services
RF provides individual investment counseling and supervisory services, along with
commentaries on market performance and estimates for future trends. RF initially meets
with each client to determine the client’s financial objectives and other relevant factors that
should be considered in building the investment portfolio. Taking the information gleaned
from the initial meeting, and after further study of the client’s overall circumstances, RF will:
analyze existing assets, including allocation among asset classes; develop an asset allocation
plan for each client portfolio; and select equity and/or fixed income securities designated to
assist the client in reaching his or her stated goals and objectives. Clients can instruct RF to
follow
client directed investment restrictions or guidelines.
RF most often invests client assets in various mutual funds or exchange-traded funds. RF
does not currently typically recommend bonds, variable annuities or real estate
partnerships, but reviews and advises on existing client holdings in these instruments. If a
given situation warrants, RF will invest client funds in individual domestic or foreign
common stocks, preferred stocks, or certificates of deposit. Once the portfolio is constructed,
RF monitors the investments, their performance, and overall progress toward the stated
goals of the client on an ongoing basis.
We implement investment advice on behalf of certain clients in held-away accounts that are
maintained at independent third-party custodians. These held-away accounts are often
401(k) accounts, 529 plans and other assets that are not held at our primary custodian(s).
RF is a fiduciary under the Employee Retirement Income Security Act of 1974, as amended
(“ERISA”) with respect to investment management services and investment advice provided
to ERISA plan clients, including ERISA plan participants. RF is also a fiduciary under the
Internal Revenue Code (the “IRC”) with respect to investment management services and
investment advice provided to ERISA plans, ERISA plan participants, IRAs and IRA owners
(collectively, “Retirement Account Clients”). As such, RF is subject to specific duties and
obligations under ERISA and the IRC that include, among other things, prohibited transaction
rules which are intended to prohibit fiduciaries from acting on conflicts of interest. When a
fiduciary gives advice in which it has a conflict of interest, the fiduciary must either avoid or
eliminate the conflict or rely upon a prohibited transaction exemption (a “PTE”).
As a fiduciary, we have duties of care and of loyalty to you and are subject to obligations
imposed on us by the federal and state securities laws. As a result, you have certain rights
that you cannot waive or limit by contract. Nothing in our agreement with you should be
interpreted as a limitation of our obligations under the federal and state securities laws or
as a waiver of any unwaivable rights you possess.
We help our clients obtain certain insurance solutions from unaffiliated, third-party
insurance brokers by introducing clients to our affiliate, Focus Risk Solutions, LLC (“FRS”), a
wholly owned subsidiary of our parent company, Focus Financial Partners, LLC. Please see
Items 5 and 10 for a fuller discussion of this service and other important information.
As of December 31, 2023, RF manages total discretionary assets of $ 1,063,382,426.