This Disclosure document is being offered to you by Prudent Investors Network, Inc. (“Prudent
Investors”) about the investment advisory services we provide. It discloses information about our
services and the way those services are made available to you, the client.
We are an investment management firm located in Lake Forest, California. We specialize in investment
advisory services for fiduciaries, individuals, high net worth individuals, trusts, estates and other
institutions. Prudent Investors became a registered investment adviser in April 2014. Jeremy Lau is the
sole owner.
We are committed to helping clients build, manage, and preserve their wealth, and to provide
assistance that helps clients to achieve their stated financial goals. We will offer an initial complimentary
meeting upon our discretion; however, investment advisory services are initiated only after you and
Prudent Investors execute an Investment Management Agreement.
Investment Management Services
We manage advisory accounts on a discretionary basis. Once we have determined a profile and
investment plan with a client, we will execute the day-to-day transactions without seeking prior client
consent. Account supervision is guided by the written profile and investment plan of the client. We may
accept accounts with certain restrictions if circumstances warrant. We primarily allocate client assets
among various exchange-traded funds (“ETFs”), mutual funds, no-load, load-waived, or individual stocks,
bonds, cash, managed futures, hedging strategies, and other investments suitable for diversification and
management of risk in securities accounts in accordance with their stated investment objectives. We
may also use CDs, T-Bills, Treasury Notes, Treasuries and/or structured notes.
During personal discussions with clients, we determine the client’s objectives, time horizons, risk
tolerance and liquidity needs. As appropriate, we also review a client’s prior investment history, as well
as family composition and background. Based on client needs, we develop a client’s personal profile and
investment plan. We then create and manage the client’s investments based on that policy and plan. It
is the client’s obligation to notify us immediately if circumstances have changed with respect to their
goals.
Once we have determined the appropriate strategy for you, your family, or your client and executed the
strategy, we will provide ongoing investment review and management services. This approach requires
us to periodically review your portfolio.
With our discretionary relationship, we will make changes to the portfolio, as we deem appropriate, to
meet your financial objectives. We trade these portfolios based on the combination of our market views
and your objectives, using our investment process. We tailor our advisory services to meet the needs of
our clients and seek to ensure that your portfolio is managed in a manner consistent with those needs
and objectives.
Where appropriate, we provide advice about concentrated stock positions held in client portfolios.
Clients will engage us to advise on certain investment products that are not maintained at their primary
custodian, such as annuity contracts and assets held in employer sponsored retirement plans and
qualified tuition plans (i.e., 529 plans).
You are advised and are expected to understand
that our past performance is not a guarantee of future
results. Certain market and economic risks exist that adversely affect an account’s performance. This
could result in capital losses in your account.
Consulting Services
We also provide clients investment advice on a more limited basis on one or more isolated areas of
concern such as fiduciary investing, compliance with probate codes including the Uniform Prudent
Investor Act, tax loss harvesting, structured settlements, or any other specific topic. Additionally, we
provide advice on non-securities matters about the rendering of estate planning, insurance, real estate,
and/or annuity advice.
Wrap Fee Program
We do not offer a Wrap Fee Program.
Disclosure Regarding Retirement Plan Rollover Recommendations
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide investment advice to
you regarding your retirement plan account or individual retirement account, we are also fiduciaries
within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal
Revenue Code, as applicable, which are laws governing retirement accounts. We have to act in your best
interest and not put our interest ahead of yours. At the same time, the way we make money creates
some conflicts with your interests.
A client or prospect leaving an employer typically has four options regarding an existing retirement plan
(and may engage in a combination of these options): (i) leave the money in the former employer’s plan,
if permitted, (ii) roll over the assets to the new employer’s plan, if one is available and rollovers are
permitted, (iii) rollover to an Individual Retirement Account (“IRA”), or (iv) cash out the account value
(which could, depending upon the client’s age, result in adverse tax consequences). Prudent Investors
may recommend an investor roll over plan assets to an IRA for which we would provide investment
advisory services. As a result, Prudent Investors may earn an asset-based fee. In contrast, a
recommendation that a client or prospective client leave their plan assets with their previous employer
or roll over the assets to a plan sponsored by a new employer will generally result in no compensation to
us. Prudent Investors therefore has an economic incentive to encourage a client to roll plan assets into
an IRA that we will manage, which presents a conflict of interest. To mitigate the conflict of interest,
there are various factors that Prudent Investors will consider before recommending a rollover, including
but not limited to: (i) the investment options available in the plan versus the investment options
available in an IRA, (ii) fees and expenses in the plan versus the fees and expenses in an IRA, (iii) the
services and responsiveness of the plan’s investment professionals versus those of Prudent Investors, (iv)
protection of assets from creditors and legal judgments, (v) required minimum distributions and age
considerations, and (vi) employer stock tax consequences, if any. Prudent Investors’ Chief Compliance
Officer remains available to address any questions that a client or prospective client has regarding the
oversight.
Assets
As of December 31, 2022, Prudent Investors managed $238,314,052 in client assets on a discretionary
basis, and no non-discretionary assets.