A. Firm Information
Carnegie Wealth Management, LLC (“Carnegie Wealth” or the “Advisor”) is a registered investment advisor
located in the Commonwealth of Pennsylvania, which is organized as a Limited Liability Company (LLC) under
the laws of Pennsylvania. Carnegie Wealth was founded in August 2017, and is owned by So Farr Holdings, LLC
and operated by Scott T. Sheffer (Chief Executive Officer and Chief Compliance Officer). This Disclosure
Brochure provides information regarding the qualifications, business practices, and the advisory services
provided by Carnegie Wealth.
B. Advisory Services Offered
Carnegie Wealth offers investment advisory services to individuals, high net worth individuals, trusts, estates,
businesses and retirement plans in the Commonwealth of Pennsylvania and other states (each referred to as a
“Client”).
Investment Management Services
Carnegie Wealth provides customized investment advisory solutions for its Clients. This is achieved through
continuous personal Client contact and interaction while providing both discretionary and non-discretionary
investment management and related advisory services. Carnegie Wealth utilizes either a strategic and/or tactical
asset allocation approach to managing Client assets. To find the right approach, the Advisor works closely with
each Client to identify their investment goals and objectives as well as risk tolerance and financial situation in
order to create a portfolio strategy.
Based on the Client’s prior approval, Carnegie Wealth will then construct a portfolio, consisting of managed
separate accounts, diversified mutual funds and/or exchange-traded funds (“ETFs”), and structured
investments to achieve the Client’s investment goals. The Advisor may also utilize individual stocks, bonds,
real estate investment trusts or alternative investments to meet the needs of its Clients. Carnegie Wealth may
also utilize margin transactions as a possibility for an emergency liquidity. The Advisor may retain certain
types of investments based on a Client’s legacy portfolio construction.
Carnegie Wealth’s investment strategy[ies] is primarily long-term focused, but the Advisor may buy, sell or re-
allocate positions that have been held less than one year to meet the objectives of the Client or due to market
conditions. Carnegie Wealth will construct, implement and monitor the portfolio to ensure it meets the goals,
objectives, circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to
place reasonable restrictions on the types of investments to be held in their respective portfolio, subject to
acceptance by the Advisor.
Carnegie Wealth evaluates and selects investments for inclusion in Client portfolios only after applying its internal
due diligence process. Carnegie Wealth may recommend, on occasion, redistributing investment allocations to
diversify the portfolio. Carnegie Wealth may recommend specific positions to increase sector or asset class
weightings. The Advisor may recommend employing cash positions as a possible hedge against market
movement. Carnegie Wealth may recommend selling positions for reasons that include, but are not limited to,
harvesting capital gains or losses, business or sector risk exposure to a specific security or class of securities,
overvaluation or overweighting of the position[s] in the portfolio, change in risk tolerance of Client, generating
cash to meet Client needs, or any risk deemed unacceptable for the Client’s risk tolerance.
We provide an additional investment management service for client defined contribution plan, insurance-related
or other accounts not directly held in our custody, but where we do have discretion. In these instances, we may
utilize a third-party Portfolio and Order Management System to implement tax-efficient asset allocation and
opportunistic trading and rebalancing strategies on behalf of the client. These held-away accounts are primarily
401(k), 403b, TSP, 401a, 457, 529, insurance-related and/or other account types which Carnegie does not
custody. We regularly review the investments and investment options available in these accounts, monitor them,
add, remove and or rebalance investments and implement our strategies in a manner as similar as possible to
the way we manage accounts in our custody, though using different management tools as necessary.
The third-party Portfolio and Order Management System we utilize allows us to avoid taking custody or being
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deemed to have custody of these client held-away defined contribution plan assets and accounts since we do not
have direct access to any client defined contribution plan log-in credentials to affect trades. We are not affiliated
with this third-party System in any way and receive no compensation from them for using their platform. A link will
be provided to the client allowing them to connect a held-away defined contribution account(s) to the platform.
Once the client account(s) is connected to the platform, Adviser will review both the current and available
account investment options. When deemed necessary, Adviser will invest or rebalance the account considering
client investment goals and risk tolerance, and any change in allocation will consider current economic and
market trends. The goal is to better define portfolio risk, improve account performance over time, minimize
negative performance during difficult markets, and manage investment option product costs and or expenses that
detract from account performance. Client account(s) will be reviewed at least quarterly and allocation changes
will be made as deemed necessary.
In the context of providing comprehensive investment and financial planning advice to Clients, Carnegie Wealth
may generally refer Clients who may have insurance needs to third-party insurance agencies and/or carriers to
provide the most appropriate insurance products. Carnegie Wealth is not a registered broker-dealer or insurance
agency. Carnegie Wealth does not receive commissions or sales credits for insurance related Client referrals.
Carnegie Wealth may provide investment advisory services related to investments inside Client held-away
insurance account[s] and may receive fee-based investment advisory compensation as a result. Carnegie
Wealth Clients are advised that they are under no obligation to purchase, exchange or liquidate/terminate any
insurance products through a Carnegie Wealth referred insurance agency or carrier or otherwise and that other,
similar insurance products may be offered and less expensive elsewhere. At no time will Carnegie Wealth accept
or maintain custody of a Client’s held-away insurance related account[s], funds or securities, except for
authorized deduction of the Advisor’s fees. All Client assets will be managed within their designated held-away
insurance related account[s] at the third-party insurance agencies
and/or carriers or delegate, pursuant to the
Carnegie Held-Away Insurance-Related investment advisory Contract.
At no time will Carnegie Wealth accept or maintain custody of a Client’s funds or securities, except for authorized
deduction of the Advisor’s fees. All Client assets will be managed within their designated account[s] at the
Custodian or delegate, pursuant to the Client investment advisory agreement. Please see Item 12 – Brokerage
Practices.
Financial Planning Services
Carnegie Wealth will typically provide a variety of financial planning and consulting services to Clients, pursuant
to a written financial planning agreement. Services are offered in several areas of a Client’s financial situation,
depending on their goals, objectives and financial situation.
Generally, such financial planning services involve preparing a formal financial plan or rendering a specific
financial consultation based on the Client’s financial goals and objectives. This planning or consulting may
encompass one or more areas of need, including but not limited to, investment planning, retirement planning,
personal savings, education savings and other areas of a Client’s financial situation.
A financial plan developed for, or financial consultation rendered to the Client will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence or alter
retirement savings, establish education savings and/or charitable giving programs.
Carnegie Wealth may also refer Clients to an accountant, attorney or other specialists, as appropriate for their
unique situation but is not compensated for making such recommendations. For certain financial planning
engagements, the Advisor will provide a written summary of the Client’s financial situation, observations, and
recommendations. For consulting or ad-hoc engagements, the Advisor may not require a written summary. Plans
or consultations are typically completed within six months of contract date, assuming all information and
documents requested are provided promptly.
Financial planning and consulting recommendations may pose a conflict between the interests of the Advisor and
the interests of the Client. For example, a recommendation to engage the Advisor for investment management
services or to increase the level of investment assets with the Advisor would pose a conflict, as it would increase
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the advisory fees paid to the Advisor. Clients are not obligated to implement any recommendations made by the
Advisor or maintain an ongoing relationship with the Advisor. If the Client elects to act on any of the
recommendations made by the Advisor, the Client is under no obligation to implement any transactions through
the Advisor.
Use of Independent Managers
Carnegie Wealth may recommend that a Client utilize one or more unaffiliated investment managers or
investment platforms (collectively “Independent Managers”) for all or a portion of a Client’s investment portfolio.
The Advisor ensures that the Independent Managers recommended to Clients are registered or notice filed in the
Commonwealth of Pennsylvania and the jurisdiction where the Client resides as a firm and in their individual
capacity prior to recommending the Independent Manager to the Client. In such instances, the Client may be
required to authorize and enter into an advisory agreement with the Independent Manager[s] that defines the
terms in which the Independent Manager[s] will provide investment management and related services. The
Advisor may also assist in the development of the initial policy recommendations and managing the ongoing
Client relationship. The Advisor will perform initial and ongoing oversight and due diligence over the selected
Independent Manager[s] to ensure the Independent Managers’ strategies and target allocations remain aligned
with its clients’ investment objectives and overall best interests. The Client, prior to entering into an agreement
with unaffiliated investment manager[s] or investment platform[s], will be provided with the Independent
Manager’s Form ADV 2A (or a brochure that makes the appropriate disclosures).
C. Client Account Management
Prior to engaging Carnegie Wealth to provide investment advisory services, each Client is required to enter into
one or more agreements with the Advisor that define the terms, conditions, authority and responsibilities of the
Advisor and the Client. These services may include:
• Establishing an Investment Strategy – Carnegie Wealth, in connection with the Client, may develop a
statement that summarizes the Client’s investment goals and objectives along with the broad
strategy[ies] to be employed to meet the objectives.
Asset Allocation – Carnegie Wealth will develop a strategic asset allocation that is targeted to meet the investment
objectives, time horizon, financial situation and tolerance of risk for each Client.
• Portfolio Construction – Carnegie Wealth will develop a portfolio for the Client that is intended to meet the
stated goals and objectives of the Client.
• Investment Management and Supervision – Carnegie Wealth will provide either discretionary or non-
discretionary investment management and ongoing oversight of the Client’s investment portfolio.
Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or individual retirement account, we are
fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code,
as applicable, which are laws governing retirement accounts. The way we make money creates some conflicts with your
interests, so we operate under a special rule that requires us to act in your best interest and not put our interest ahead of
yours. Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
D. Wrap Fee Programs
Carnegie Wealth does not manage or place Client assets into a wrap fee program. Investment management
services are provided directly by Carnegie Wealth.
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E. Assets Under Management
As of December 2023, Carnegie Wealth has $ 294,430,000.00 in discretionary assets under management and $ 0.00
in non-discretionary assets under management.