SouthCol registered as an investment adviser in 2020 and is owned by James W. Lumberg,
the Adviser’s founder and principal. As of December 31, 2023, SouthCol manages $126,887,845 in
regulatory assets under management on a discretionary basis.
SouthCol provides investment advisory services to institutions, high net worth individuals, individuals
and families. SouthCol serves clients as a fiduciary and in all activities acts in the best interest of
clients.
Institutional Services:
SouthCol provides customized fiduciary consulting and investment advisory services to institutions
such as endowments and foundations. Specifically, SouthCol’s institutional solution includes:
• Governance and Fiduciary Consulting – provides an investment committee with resources to
understand and fulfill their fiduciary responsibilities.
• Investments – provides an investment program to empower an institution’s mission in accordance
with governance policies, and institutional objectives, risk tolerance and mission. The investment
program includes creation and administration of an appropriate allocation across various asset
classes and investment selections based on client investment objectives and risk tolerance.
• Reporting – provides investment program reporting to monitor adherence to governance and
investment policies and evaluate portfolio performance.
Private Wealth Management:
SouthCol provides customized fee-based wealth management services to individuals, high net worth
individuals, and families. SouthCol’s private wealth management services include:
• Determining Client Objectives and Program Design – development of a risk appropriate investment
program designed to match client objectives and risk tolerance.
• Portfolio Construction and Administration – creation and administration of a customized investment
program with an appropriate allocation across various asset classes and investment selections
based on client objectives and risk tolerance.
• Reporting and Consultation – investment performance reporting and ongoing client consultation.
Investment Program and Platform:
In providing Institutional Services and Private Wealth Management, SouthCol utilizes the services of
Envestnet Asset Management, Inc. (the “Platform Manager”) for trading and investment research,
reporting, and, in certain
instances, for determining client risk and appropriate asset allocations.
Utilizing the Platform Manager’s tools, as applicable, SouthCol determines the appropriateness of the
asset allocation and investment options for clients based on clients’ investment policy or risk
tolerance, needs and objectives, investment time horizon and any other pertinent factors, and
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allocates assets accordingly.
SouthCol primarily allocates client assets across mutual funds, equities, exchange traded funds
(“ETFs”), closed-end funds, unit investment trusts, real estate investment trusts, and to Separate
Accounts and/or Unified Managed Accounts, all of which are managed by independent third-party
investment managers (“Independent Managers” or “Sub-Managers”). SouthCol utilizes only
Independent Managers that are available through the Platform Manager. SouthCol monitors the
investment performance of the Independent Managers and is authorized to add, terminate or change
Independent Managers at any time when, in SouthCol’s sole discretion, it is determined that such
action is in the best interests of a client.
At the request of a client, SouthCol will also provide investment advice about any type of legacy
position or other investment held in client portfolios, including alternative investments. SouthCol does
not typically allocate client assets to alternative investments, due to liquidity….ETC. However, in
limited circumstances, at the request of a client and if consistent with the client’s investment policy
statement, SouthCol can recommend alternative investments that are available through the Platform
Manager to qualified clients.
The Platform Manager and Independent Managers manage client assets via Separately Managed
Accounts or Unified Managed Accounts. Clients should review the Platform Manager’s and any
selected Independent Manager’s Form ADV Part 2A for a complete description of the investment
platform and program options.
Mission-Aligned Portfolios:
For socially responsible investing, and investors seeking mission-aligned portfolios, SouthCol’s clients
have the option to select Mission-Aligned Portfolios, which are implemented using the Platform
Manager. Mission-Aligned Portfolios integrate Environmental, Social and Governance (ESG) screens
into the investment process based upon clients’ stated values and convictions.