Adviser Profile

As of Date 05/15/2026
Registration SEC, Approved, 05/02/2014
Other registrations (1)
ADV Location GRAND RAPIDS, MI, United States
Contact Info 616 xxxxxxx
Websites
AUM* 1,356,576,318 43%
of that, discretionary 1,110,560,207 43%
Number of Employees 11 38%
of those in investment advisory functions 8 14%
Private Fund GAV* 0
Avg Account Size 1,397,092 31%
% High Net Worth 36.66% 39%
SMA’s Yes
Private Funds 0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pension and profit sharing plans
- Charitable organizations
- State or municipal government entities
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses
- Pension consulting services
- Educational seminars/workshops

Compensation Arrangments

- A percentage of assets under your management
- Fixed fees (other than subscription fees)

Reported AUM

1B 952M 793M 635M 476M 317M 159M
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Discretionary
Non-discretionary

Private Funds

No private funds

Employees

Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker808524300 Stock NameSCHWAB STRATEGIC TR $ Position$58,867,083 % Position24.00% $ Change56.00% # Change35.00%
Stck Ticker09290C764 Stock NameBLACKROCK ETF TRUST $ Position$27,267,512 % Position11.00% $ Change26.00% # Change11.00%
Stck Ticker09290C103 Stock NameBLACKROCK ETF TRUST $ Position$23,514,576 % Position10.00% $ Change22.00% # Change4.00%
Stck Ticker09290C780 Stock NameBLACKROCK ETF TRUST $ Position$12,356,479 % Position5.00% $ Change36.00% # Change-15.00%
Stck Ticker46429B267 Stock NameISHARES TR $ Position$11,708,309 % Position5.00% $ Change216.00% # Change218.00%
Stck Ticker746729300 Stock NamePUTNAM ETF TRUST $ Position$10,522,415 % Position4.00% $ Change38.00% # Change25.00%
Stck Ticker09290C806 Stock NameBLACKROCK ETF TRUST $ Position$6,442,633 % Position3.00% $ Change-18.00% # Change-31.00%
Stck Ticker37960A529 Stock NameGLOBAL X FDS $ Position$7,628,451 % Position3.00% $ Change12.00% # Change33.00%
Stck Ticker46434G103 Stock NameISHARES INC $ Position$6,638,908 % Position3.00% $ Change # Change
Stck Ticker46432F396 Stock NameISHARES TR $ Position$8,382,297 % Position3.00% $ Change-12.00% # Change-38.00%

Brochure Summary