A. Firm Information
Chancellor Financial Group WB LP (“CFG” or the “Advisor”) is a registered investment advisor with the U.S.
Securities and Exchange Commission (“SEC”). The Advisor is organized as a limited partnership under the laws
of the Commonwealth of Pennsylvania. CFG was founded in 2011. CFG is owned by Winston Capital Partners,
LP (the General Partner) as well as Terrence Casey (President and Chief Compliance Officer). This Disclosure
Brochure provides information regarding the qualifications, business practices, and the advisory services
provided by CFG.
B. Advisory Services Offered
CFG offers investment advisory services to individuals, high net worth individuals, trusts, estates and charitable
organizations (each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. CFG’s fiduciary commitment is further described in the Advisor’s Code of Ethics. For more
information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading.
Investment Management Services
CFG provides customized investment advisory solutions for its Clients. This is achieved through continuous
personal Client contact and interaction while providing discretionary investment management and consulting
services. CFG works with each Client to identify their investment goals and objectives as well as risk tolerance
and financial situation in order to create a portfolio strategy. CFG will then construct a portfolio, consisting of low-
cost, diversified mutual funds and/or exchange-traded funds (“ETFs”) to achieve the Client’s investment goals.
The Advisor may also utilize quantitative strategies, options strategies, individual stocks and individual bonds to
meet the needs of its Clients. The Advisor may retain certain legacy investments based on portfolio fit and/or tax
considerations.
CFG’s investment approach is primarily long-term focused, but the Advisor may buy, sell or re-allocate positions
that have been held for less than one year to meet the objectives of the Client or due to market conditions. CFG
will construct, implement and monitor the portfolio to ensure it meets the goals, objectives, circumstances, and
risk tolerance agreed to by the Client. Each Client will have the opportunity to place reasonable restrictions on
the types of investments to be held in their respective portfolio, subject to the acceptance by the Advisor.
CFG evaluates and selects ETFs and mutual funds for inclusion in Client portfolios only after applying their
internal due diligence process. CFG may recommend, on occasion, redistributing investment allocations to
diversify the portfolio. CFG may recommend specific positions to increase sector or asset class weightings. The
Advisor may recommend employing cash positions as a possible hedge against market movement. CFG may
recommend selling positions for reasons that include, but are not limited to, harvesting capital gains or losses,
business or sector risk exposure to a specific security or class of securities, overvaluation or overweighting of the
position[s] in the portfolio, change in risk tolerance of the Client, generating cash to meet Client needs, or any
risk deemed unacceptable for the Client’s risk tolerance.
At no time will CFG accept or maintain custody of a Client’s funds or securities, except for the limited authority as
outlined in Item 15 – Custody. All Client assets will be managed within their designated account[s] at the
Custodian, pursuant to the terms of the advisory agreement. For additional information, please see Item 12 –
Brokerage Practices.
Retirement Accounts – When the Advisor provides investment advice to Clients regarding ERISA retirement
accounts or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable,
which are laws governing retirement accounts. When deemed to be in the Client’s best interest, the Advisor will
provide investment advice to a Client regarding a distribution
from an ERISA retirement account or to roll over
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the assets to an IRA, or recommend a similar transaction including rollovers from one ERISA sponsored Plan to
another, one IRA to another IRA, or from one type of account to another account (e.g. commission-based
account to fee-based account). Such a recommendation creates a conflict of interest if the Advisor will earn a
new (or increase its current) advisory fee as a result of the transaction. No client is under any obligation to roll
over a retirement account to an account managed by the Advisor.
Financial Planning and Consulting Services
CFG will typically provide a variety of financial planning services to individuals and families, pursuant to a written
financial planning or consulting agreement. Services are offered in several areas of a Client’s financial situation,
depending on their goals and objectives. Generally, such financial planning services will involve preparing a
financial plan or rendering a financial consultation based on the Client’s financial goals and objectives. This
planning or consulting may encompass one or more areas of need, including but not limited to, investment
planning, retirement planning, personal savings, education savings, insurance needs, and other areas of a
Client’s financial situation.
A financial plan developed for, or financial consultation rendered to, the Client will usually include general
recommendations for a course of activity, or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence or alter
retirement savings, establish education savings and/or charitable giving programs. CFG may also refer Clients to
an accountant, attorney or other specialist, as appropriate for their unique situation. For certain financial planning
engagements, the Advisor will provide a written summary of Client’s financial situation, observations, and
recommendations. For consulting or ad-hoc engagements, the Advisor may not provide a written summary.
Plans or consultations are typically completed within six months of contract date, assuming all information and
documents requested are provided promptly.
Financial planning and consulting recommendations pose a conflict between the interests of the Advisor and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor
for investment management services or to increase the level of investment assets with the Advisor, as it would
increase the amount of advisory fees paid to the Advisor. Clients are not obligated to implement any
recommendations made by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects
to act on any of the recommendations made by the Advisor, the Client is under no obligation to implement the
transaction through the Advisor.
C. Client Account Management
Prior to engaging CFG to provide investment advisory services, each Client is required to enter into one or more
agreements with the Advisor that define the terms, conditions, authority and responsibilities of the Advisor and
the Client. These services may include:
• Establishing an Investment Strategy – CFG, in connection with the Client, will develop a strategy that
seeks to achieve the Client’s goals and objectives.
• Asset Allocation – CFG will develop a strategic asset allocation that is targeted to meet the investment
objectives, time horizon, financial situation and tolerance for risk of each Client.
• Portfolio Construction – CFG will develop a portfolio for the Client that is intended to meet the stated
goals and objectives of the Client.
• Investment Management and Supervision – CFG will provide investment management and ongoing
oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
CFG does not manage or place Client assets into a wrap fee program. Investment management services are
provided directly by CFG.
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E. Assets Under Management
As of December 31, 2022, CFG manages $159,213,600 in Client assets, $114,589,379 of which is managed on
a discretionary basis and $44,624,221 on a non-discretionary basis. Clients may request more current
information at any time by contacting the Advisor.