Description of Services and Fees
Capital Financial Group, Inc. is a registered investment adviser based in Greenwood Village, Colorado.
We are organized as a corporation under the laws of the State of Colorado. We have been providing
investment advisory services since 2001. Alexander Leonida is our principal owner. Currently, we offer
the following investment advisory services, which are personalized to each individual client:
• Financial Planning and Consulting Services
• Investment Management Services
• Pension Consulting Services
The following paragraphs describe our services and fees. Please refer to the description of each
investment advisory service listed below for information on how we tailor our advisory services to your
individual needs. As used in this Brochure, the words "we", "our" and "us" refer to Capital Financial
Group, Inc. And the words "you", "your" and "client" refer to you as either a client or prospective client
of our firm. Also, you may see the term Associated Person throughout this Brochure. As used in this
Brochure, our Associated Persons are our firm's officers, employees, and all individuals providing
investment advice on behalf of our firm.
Financial Planning and Consulting Services
As a part of client onboarding, we offer a basic financial plan to all new clients at no additional charge.
If you decide to move forward with our asset management services, we will continue to provide a more
in-depth and ongoing financial planning service for the duration of our relationship. Financial planning
will typically involve providing a variety of advisory services to clients regarding the management of
their financial resources based upon an analysis of their individual needs. This may include but are not
limited to: investment planning; life insurance; tax concerns; retirement planning; education planning;
and debt/credit planning.
Financial plans are based on your financial situation at the time we present the plan to you, and on the
financial information you provide to our firm. Regarding ongoing planning services, you must promptly
notify our firm if your financial situation, goals, objectives, or needs change.
Investment Management Services
We offer discretionary investment management (portfolio) services. Our investment advice is tailored
to meet our clients' needs and investment objectives.
If you participate in our discretionary investment management services, we require you to grant our
firm discretionary authority to manage your account. Discretionary authorization will allow us to
determine the specific securities, and the amount of securities, to be purchased or sold for your
account without your approval prior to each transaction. Discretionary authority is typically granted by
the investment advisory agreement you sign with our firm and the appropriate trading authorization
forms.
You may limit our discretionary authority (for example, limiting the types of securities that can be
purchased or sold for your account) by providing our firm with your restrictions and guidelines in
writing.
Pension Consulting Services
We offer pension consulting services to employee benefit plans and their fiduciaries based upon the
needs of the plan and the services requested by the plan sponsor or named fiduciary. In general, these
services may include an existing plan review and analysis, education services to plan participants,
investment performance
monitoring, and/or ongoing consulting. These pension consulting services will
generally be non-discretionary and advisory in nature. The ultimate decision to act on behalf of the
plan shall remain with the plan sponsor or other named fiduciary.
We may also assist with participant enrollment meetings and provide investment-related educational
seminars to plan participants on such topics as:
• Diversification;
• Asset allocation;
• Risk tolerance; and
• Time horizon
Our educational seminars may include other investment-related topics specific to the particular plan.
Types of Investments
We offer advice on equity securities, warrants, corporate debt securities, certificates of deposit,
municipal securities, investment company securities, US Government securities, options contracts on
securities and interest in partnerships investing in real estate, oil and gas interests, variable annuities
and equity index annuities.
Additionally, we may advise you on any type of investment that we deem appropriate based on your
stated goals and objectives. We may also provide advice on any type of investment held in your
portfolio at the inception of our advisory relationship.
Since our investment strategies and advice are based on each client’s specific financial situation, the
investment advice we provide to you may be different or conflicting with the advice we give to other
clients regarding the same security or investment.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor (“DOL”) Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL’s
Prohibited Transaction Exemption 2020-02 (“PTE 2020-02”) where applicable, we are providing the
following acknowledgment to you. When we provide investment advice to you regarding your
retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I
of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. The way we make money creates some conflicts with
your interests, so we operate under a special rule that requires us to act in your best interest and not
put our interest ahead of yours. Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
Assets Under Management
As of December 31, 2023, we provide continuous management services for $ 176,831,158 in client
assets on a discretionary basis, and $ 19,590,995 in client assets on a non-discretionary basis.