General Information
The Adviser, a Georgia limited liability company, was formed in February 2018.
Advisory Clients
The Adviser provides discretionary and non-discretionary portfolio management, in conjunction
with limited financial planning services (“Goal Planning and Monitoring Services”), to individuals,
high net worth individuals, corporations, trusts, estates, charitable organizations, retirement plans
and retirement and pension plan participants.
At the outset of each client relationship, the Adviser spends time with the client, asking questions,
discussing the client’s investment experience and financial circumstances, and broadly identifying
major goals of the client. Based on its reviews, the Adviser generally develops with each client:
• a financial outline for the client based on the client’s financial circumstances and goals, and
the client’s risk tolerance level (the “Financial Profile”); and
• the client’s investment objectives and guidelines (the “Investment Plan”)
The Financial Profile is a reflection of the client’s current financial picture and a look to the future
goals of the client. The Investment Plan outlines the types of investments the Adviser will make or
recommend on behalf of the client based on the Adviser’s own research and analysis in order to meet
those goals. The elements of the Financial Profile and the Investment Plan are discussed periodically
with each client but are not necessarily written documents.
Portfolio Management – Pierson Wealth Management
As described above, the Adviser will develop an Investment Plan with each portfolio management
client. The Investment Plan will be updated from time to time when requested by the client, or when
determined to be necessary or advisable by the Adviser based on updates to the client’s financial or
other circumstances.
To implement the client’s Investment Plan, the Adviser will manage the client’s investment portfolio
on a discretionary or a non-discretionary basis pursuant to an investment advisory agreement with
the client. As a discretionary investment adviser, the Adviser will have the authority to supervise and
direct the portfolio without prior consultation with the client. Clients who choose a non-
discretionary arrangement must be contacted prior to the execution of any trade in the account(s)
under management. This may result in a delay in executing recommended trades, which could
adversely affect the performance of the portfolio. This delay also normally means the affected
account(s) will not be able to participate in block trades, a practice designed to enhance the execution
quality, timing and/or cost for all accounts included in the block. In a non-discretionary arrangement,
the client retains the responsibility for the final decision on all actions taken with respect to the
portfolio.
Notwithstanding the foregoing, clients may impose certain written restrictions on the Adviser in the
management of their investment portfolios, such as prohibiting the inclusion of certain types of
investments in an investment portfolio or prohibiting the sale of certain investments held in the
account at the commencement of the relationship. Each client should note, however,
that restrictions
imposed by a client may adversely affect the composition and performance of the client’s investment
portfolio. Each client should also note that his or her investment portfolio is treated individually by
giving consideration to each purchase or sale for the client’s account. For these and other reasons,
performance of client investment portfolios within the same investment objectives, goals and/or risk
tolerance may differ and clients should not expect that the composition or performance of their
investment portfolios would necessarily be consistent with similar clients of the Adviser.
RFP Asset Management (“RFPAM”)
RFP Asset Management is a specialized strategy offered to certain qualified clients. It is our large- cap
U.S. growth strategy, aimed at identifying companies that can possibly out-perform the Dow Jones
Industrial Average. It holds 5 stocks at one time and is rebalanced only when there is a change in
holdings based on our internal analysis.
Goal Planning and Monitoring Services
The Adviser offers Goal Planning and Monitoring Services to those clients in need of such service in
conjunction with portfolio management services. The Adviser’s Goal Planning and Monitoring
Services normally address areas such as general cash flow planning, retirement planning, and
insurance analysis. The goal of these services is to assess the financial circumstances of the client in
order to more effectively develop the client’s Investment Plan. Goal Planning and Monitoring Services
are generally not offered as a stand-alone service or for a separate fee but are typically provided to
clients in conjunction with the management of the portfolio.
Retirement Plan Consulting Services
The Adviser may provide retirement plan consulting services to employee benefit plans and their
fiduciaries based upon an analysis of the needs of the plans. In general, these services may include
existing plan review, design of an investment policy statement, asset allocation advice, money
management services, communication and education services, investment performance monitoring,
and/or ongoing consulting.
Services to Retirement and Pension Plan Participants
The Adviser may also provide investment advice directly to plan participants, but only as a non-
discretionary fiduciary. The Adviser provides participants with diversification strategies and
recommendations, and the participants will have the sole responsibility to execute the transactions.
In some cases, the Adviser may, after approval of the client, instruct the record-keeper or third-party
administrator to execute recommendations on the client’s behalf.
From time to time, the Adviser will also meet with plan participants to provide general investment
education, which may include basic information regarding insurance products, mutual funds,
annuities, inflation, risk and diversification.
Principal Owners
Robert Pierson is the sole principal owner of the Adviser.
Type and Value of Assets Currently Managed
As of March 8, 2024, the Adviser managed approximately $282,929,700 on a discretionary basis
and $23,530,555 on a non-discretionary basis.