Colonial Trust Advisors, Inc. (formerly Colonial Asset Management, Inc.) is an investment adviser
registered with the US Securities and Exchange Commission, with our principal place of business
located in South Carolina. Colonial Trust Advisors, Inc. began conducting business in 1996.
Our firm’s sole principal owner is a holding company, Colonial Trust Group, Inc. Bert D. Barre,
President, Chief Compliance Officer and Chief Operating Officer of the adviser, and Camp Rooker
Wynn, Executive Vice President and Chief Investment Officer of the adviser, each own 50% of the
holding company. Please see Brochure Supplements, Exhibit A, for more information on these
individuals, as well as other individuals who formulate investment advice and have direct contact
with clients.
Colonial Trust Advisors, Inc. offers the following advisory services to our clients:
INDIVIDUAL PORTFOLIO MANAGEMENT
Our firm provides asset management of client funds based on your individual needs. Through
personal discussions, in which goals and objectives based on your particular circumstances are
established, we develop your personal investment policy.
We create and manage a portfolio based on that policy. During our data-gathering process, we
determine your individual objectives, time horizons, risk tolerance, and liquidity needs. As
appropriate, we may also review and discuss your prior investment history, as well as family
composition and background.
To implement your Investment Plan, we will manage your investment portfolio on a discretionary
or a non-discretionary basis. As a discretionary investment adviser, we will have the authority to
supervise and direct your portfolio without your prior consultation. Under a non-discretionary
arrangement, you must be contacted prior to the execution of any trade in the account(s) under
management. This may result in a delay in executing recommended trades, which could adversely
affect the performance of your portfolio. This delay also normally means the affected account(s)
will not be able to participate in block trades, a practice designed to enhance the execution quality,
timing and/or cost for all accounts included in the block. In a non-discretionary arrangement, you
retain the responsibility for the final decision on all actions taken with respect to your portfolio.
Notwithstanding the foregoing, you may impose certain written restrictions on us in the
management of your investment portfolio, such as prohibiting the inclusion of certain types of
investments in your investment portfolio or prohibiting the sale of certain investments held in your
account at the commencement of our relationship. You should note, however, that restrictions
imposed by you may adversely affect the composition and performance of your investment
portfolio. You should also note that your investment portfolio is treated individually by giving
consideration to each purchase or sale for your account. For these and other reasons, performance
of client investment portfolios within the same investment objectives, goals and/or risk tolerance
may differ and clients should not expect that the composition or performance of their investment
portfolios would necessarily be consistent with similar clients of our firm.
Once your portfolio has been established, we review your portfolio at least quarterly, and if
necessary, rebalance your portfolio at least on an annual basis, based on your individual needs.
Our investment recommendations are not limited to any specific product or service offered by a
broker-dealer or insurance company and will generally include advice regarding the following
securities, without limitation:
• Exchange-listed securities
• Foreign issuers
• Corporate debt securities (other than commercial paper)
• Certificates of deposit
• Municipal securities
• Mutual fund shares
• United States governmental securities
• Interests in partnerships investing in real estate
• Interests in partnerships investing in oil and gas interests
Because some types of investments involve certain additional degrees of risk, they will only be
implemented when consistent with your stated investment objectives, tolerance for risk, liquidity
and suitability.
FINANCIAL PLANNING
One of the services offered by Colonial Trust Advisors, Inc., is financial planning, described below.
This service may be provided as a stand-alone service, or may be coupled with ongoing portfolio
management. Financial planning is an evaluation of your current and future financial state by using
currently known variables to predict future cash flows, asset values and withdrawal plans. Through
the financial planning process, relevant questions, information and analysis are considered as they
impact and are impacted by the investment policy developed for you.
In general, the financial plan can address any or all of the following areas:
• PERSONAL: We review family financial information and goals.
• TAX & CASH FLOW: We consider your income tax and spending and planning for past, current
and future years.
• INVESTMENTS: We review various asset allocations and their effect on your portfolio.
• RETIREMENT: We analyze current strategies and investment plans to help you achieve your
retirement goals.
• ESTATE: We assist you in assessing and developing long-term strategies, including as
appropriate, living trusts, wills, review estate tax, powers of attorney, and asset protection
plans.
We gather required information through personal interviews. Information gathered includes your
current financial status, tax status, future goals, returns objectives and attitudes towards risk. We
carefully review documents supplied by you and prepare a written report.
Once financial planning advice is given, you may choose to have us implement your financial plan
and manage your investment portfolio on an ongoing basis. However, you are under no obligation
to act upon any of the recommendations made by us under a financial planning engagement and/or
to engage the services of any recommended professional.
HELD AWAY ASSETS
We offer ongoing advisory services to clients with assets held away from our primary custodian,
such as 401(k) accounts. We have entered into a service agreement with Pontera (formerly FeeX
Inc.) to provide asset management services for such accounts. Accordingly, we are able to create a
portfolio consisting of the securities/investment opportunities available in the held away account
you ask us to manage for you. The Pontera platform allows us to
avoid being considered to have
custody of Client funds since we do not have direct access to your log-in credentials to affect trades.
We are not affiliated with the platform in any way and receive no compensation from them for
using their platform. Your individual investment strategy is tailored to your specific needs and will
include some or all of the securities made available. Portfolios will be designed to meet a particular
investment goal, determined to be suitable to your circumstances. Once the appropriate portfolio
has been determined, portfolios are continuously and regularly monitored, and rebalanced as
needed.
RETIREMENT PLAN ADVISORY SERVICES
Establishing a sound fiduciary governance process is vital to good decision-making and to ensuring
that prudent procedural steps are followed in making investment decisions. Colonial Trust
Advisors, Inc., will provide Retirement Plan consulting services to Plans and Plan Fiduciaries as
described below. The particular services provided will be detailed in the consulting agreement. The
appropriate Plan Fiduciary(ies) designated in the Plan documents (e.g., the Plan sponsor or named
fiduciary) will (i) make the decision to retain our firm; (ii) agree to the scope of the services that we
will provide; and (iii) make the ultimate decision as to accepting any of the recommendations that
we may provide. The Plan Fiduciaries are free to seek independent advice about the
appropriateness of any recommended services for the Plan. Retirement Plan consulting services
may be offered individually or as part of a comprehensive suite of services.
The Employee Retirement Income Security Act of 1974 (“ERISA”) sets forth rules under which Plan
Fiduciaries may retain investment advisers for various types of services with respect to Plan assets.
For certain services, Colonial Trust Advisors, Inc., will be considered a fiduciary under ERISA. For
example, Colonial Trust Advisors, Inc., will act as an ERISA § 3(21) fiduciary when providing non-
discretionary investment advice to the Plan Fiduciaries by recommending a suite of investments as
choices among which Plan Participants may select. Also, to the extent that the Plan Fiduciaries
retain us to act as an investment manager within the meaning of ERISA § 3(38), we will provide
discretionary investment management services to the Plan. When we provide investment advice to
you regarding your retirement plan account or individual retirement account, we are fiduciaries
within the meaning of Title I of the Employee Retirement Income Security Act of 1974 (“ERISA”)
and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts.
The way we make money creates some conflicts with your interests, so we operate under a special
rule that requires us to act in your best interest and not put our interests ahead of yours.
Additional disclosure may be found elsewhere in this Brochure or in the written agreement
between Colonial Trust Advisors, Inc., and you.
Fiduciary Consulting Services
• Investment Selection Services
We will provide Plan Fiduciaries with recommendations of investment options consistent
with ERISA section 404(c). Plan Fiduciaries retain responsibility for the final determination
of investment options and for compliance with ERISA section 404(c).
• Non-Discretionary Investment Advice
We provide Plan Fiduciaries and Plan Participants general, non-discretionary investment
advice regarding asset classes and investments.
• Investment Monitoring
We will assist in monitoring the plan’s investment options by preparing periodic
investment reports that document investment performance, consistency of fund
management and conformation to the guidelines set forth in the investment policy
statement and we will make recommendations to maintain or remove and replace
investment options. The details of this aspect of service will be enumerated in the
engagement agreement between the parties.
Fiduciary Management Services
• Discretionary Management Services
When retained as an investment manager within the meaning of ERISA § 3(38), we provide
continuous and ongoing supervision over the designated retirement plan assets. We will
actively monitor the designated retirement plan assets and provide ongoing management of
the assets. When applicable, we will have discretionary authority to make all decisions to
buy, sell or hold securities, cash or other investments for the designated retirement plan
assets in our sole discretion without first consulting with the Plan Fiduciaries. We also have
the power and authority to carry out these decisions by giving instructions, on your behalf,
to brokers and dealers and the qualified custodian(s) of the Plan for our management of the
designated retirement plan assets.
• Discretionary Investment Selection Services
We will monitor the investment options of the Plan and add or remove investment options
for the Plan without prior consultation with the Plan Fiduciaries. We will have discretionary
authority to make and implement all decisions regarding the investment options that are
available to Plan Participants.
• Investment Management via Model Portfolios
We will provide discretionary management of Model Portfolios among which the
participants may choose to invest as Plan options. Plan Participants will also have the
option of investing only in options that do not include Model Portfolios (i.e., the Plan
Participants may elect to invest in one or more of the mutual fund options made available in
the Plan, and choose not to invest in the Model Portfolios at all).
Non-Fiduciary Services
• Participant Education
We will provide education services to Plan Participants about general investment principles
and the investment alternatives available under the Plan. Education presentations will not
take into account the individual circumstances of each Plan Participant and individual
recommendations will not be provided unless a Plan Participant separately engages us for
such services. Plan Participants are responsible for implementing transactions in their own
accounts.
• Participant Enrollment
We will assist with group enrollment meetings designed to increase retirement Plan
participation among employees and investment and financial understanding by the
employees.
AMOUNT OF MANAGED ASSETS
As of December 31, 2022 we were actively managing $1,084,722,875 of clients' assets on a
discretionary basis and $108,445,267 of clients' assets on a non-discretionary basis.