Overview
Plan Financial, a company of the Plan Life & Wealth Management, Inc. was founded in 1985
and incorporated as a Registered Investment Adviser in 1993 by company President and
principal owner, John R. Hooper. Serving a wide variety of clients, Plan Financial offers
various advisory services in five categories with all custodial and clearing services
provided by a nonaffiliated custodian or broker-dealer:
I. Standard Investment Advisory Services – Dynamically managed investment
portfolios and strategies delivered through independent, style-specific
institutional money managers.
II. Managed Accounts Program – Specialist money managers managing individual
portfolios of stocks or bonds based on a specific investment style.
III. Custom Asset Allocation Services – Managed individual securities and/or mutual
fund assets, allocated to investment classes to capitalize on market opportunities
as they arise in order to better achieve the client's investment objectives.
IV. Financial Planning Services – A broad variety of financial analyses to help meet
the client’s financial goals.
V. Educational Forums – Plan Financial conducts forums to educate clients on a
wide range of topics to help achieve the client’s wealth management goals.
Program Descriptions
I. Standard Investment Advisory Services
Plan Financial offers an integrated system for aligning client assets and creating
investment strategies that are designed to achieve specific goals. Under this
program, the client’s goals, priorities, and relevant risk factors are determined by
means of an interview process and/or the completion of a questionnaire. An
Investment Adviser Representative (“IAR”) will then assist the client in selecting a
portfolio strategy that best addresses the risk and return requirements for each
goal or group of goals. The investment strategies are implemented through
independent, style-specific institutional money managers. A nonaffiliated
custodian may provide an additional level of oversight and may have the
responsibility to oversee the sub-advisers and recommend their hiring,
termination and replacement.
II. Managed Accounts Program
Plan Financial offers a Managed Accounts Program. To participate in the Program,
Plan Financial, a nonaffiliated custodian, and each client execute a tri-party
agreement (hereinafter, a Managed Account Agreement) providing for the
management of certain client assets in accordance with the terms thereof.
Pursuant to a Managed Account Agreement, the client appoints the Adviser as its
investment adviser to assist the client in selecting an investment strategy, which
would include a percentage of client assets, allocated to designated portfolios of
separate securities (each, a Separate Account
Portfolio) and may include a
percentage of assets allocated to a portfolio of mutual funds. The custodian
provides an additional level of oversight and has the responsibility to oversee the
sub-advisers and recommend their hiring, termination and replacement. We do
not participate in wrap fee programs and Plan Financial will only transact business
with third party advisors that are in compliance with the current registration and
notice filing requirements required by the SEC and those states in which Plan
Financial maintains clients.
III. Custom Asset Allocation Services
Under this service, the underlying asset classes of the client's portfolio will be
dynamically managed by Plan Financial and may include individual securities,
ETFs, and/or mutual funds. A dynamic process may involve adjustments to
strategy weights, based on the market environment at a point in time. This
process could include adding or eliminating certain asset classes or investment
styles. The frequency of adjustment depends on perceived market opportunities.
The objective is to capitalize on opportunities as they arise and to decrease risk
while maintaining a given level of return.
IV. Financial Planning Services
Plan Financial offers a variety of financial analyses to help clients make informed
decisions regarding their goals. Financial analyses may include advice on the
following components:
➢ Financial Position
➢ Protection Planning
➢ Investment Planning
➢ Income Tax Planning
➢ Retirement Planning
➢ Estate Planning
Each analysis is tailored to address specific needs and objectives and will provide a
detailed written analysis of the client’s current situation and goals.
Principals and Investment Adviser Representatives (“IARs”) of Plan Financial may
recommend investment advisory services offered by Plan Financial. If so, a conflict
of interest exists between the interests of Plan Financial and the interests of the
client. The client is under no obligation to act upon Plan Financial’s
recommendation and, if the client elects to act on any of the recommendations, the
client is under no obligation to affect the transaction through Plan Financial.
V. Educational Forums
Plan Financial conducts educational forums on a variety of topics to help clients
make informed decisions on how to meet their most important wealth
management goals. All educational forums are provided to clients and prospective
clients without charge. We do not make specific recommendations or give
investment advice at the forums.
Regulatory Assets Under Management
Plan Financial provides continuous and regular management services to securities
portfolios on a discretionary basis only.
As of
12/31/2023
Total assets under management: $170,331,465