Description of Peace of Mind Planning, LLC
Peace of Mind Planning, LLC is a Limited Liability Company ("LLC") organized in the State of
Michigan. Peace of Mind Planning, LLC primarily operates under the trade name of Advisor Share
Wealth Management. In June 2020, the firm became a state-registered investment advisor and
transitioned to registration with the United States Securities and Exchange Commission in January
2023. The Firm is principally owned by Synergy Financial Services, Inc., which is wholly owned by
Joseph Maas.
Please refer to the description of each investment advisory service listed below for information on
how we tailor our advisory services to your individual needs. As used in this brochure, the words
“ASWM,” “the Firm,” "we," "our," and "us" refer to Advisor Share Wealth Management and the words
"you," "your," and "client" refer to you as either a client or prospective client of our Firm.
Services Offered
Comprehensive Asset Management Technology Platform
ASWM, in conjunction with its affiliated registered investment adviser Synergy Asset Management, LLC,
provides an investment platform (the “Platform”) for use by independent investment advisers. The
Platform is a web-based investment and practice management platform, which includes an investment
marketplace consisting of various securities, portfolios of securities or models, and investment strategies
(each investment adviser offering a model portfolio or managing a portfolio is referred to as an
“Investment Strategist”). Investment Strategists’ services are not personalized or in any way tailored to
reflect the personal financial circumstances or investment objectives of any underlying client.
Participating advisers remain the primary client-facing adviser for each of its clients under the terms of an
agreement between the client and adviser. In addition, the adviser remains responsible for all aspects of
client onboarding, including all know your customer and anti-money laundering requirements, as
applicable, and collection and maintenance of client suitability information. Based on this information, the
participating adviser will have sole responsibility for determining the appropriateness, diversification or
suitability of the Platform and any particular model, portfolio, or Investment Strategist for each of the
participant’s clients and has sole responsibility for the acceptance, rejection or implementation of any
model portfolio or Investment Strategist offered on the Platform by ASWM.
Pursuant to a Platform Agreement, the participating adviser will authorize ASWM to execute securities
transactions in the adviser’s underlying client accounts, pursuant to the adviser’s allocation instructions,
in order to effectuate trading activity for the subject client. In addition, ASWM can provide certain back-
office administration services to participating advisers, which can include research, performance
reporting, and facilitating fee billing and collection.
Portfolio Management and Selection of Other Advisers
ASWM can be engaged for portfolio management services on either a discretionary or non-
discretionary basis. ASWM generally does not manage assets directly, but will instead typically
recommend or select one or more third-party investment managers and sub-advisers to manage all
or a portion of the client's assets. Responsibility for determining whether services from a particular
sub-adviser are appropriate for a particular client is vested exclusively with the firm.
With respect to non-discretionary engagements, clients are advised that ASWM cannot affect any
account transactions without obtaining prior consent to any such transaction(s) from the client.
Thus, in the event that we would like to make a transaction for your account (including in the event
of an individual holding or general market correction), and you are unavailable, we will be unable to
effect the account transaction(s) (as we would for our discretionary clients) without first obtaining
your consent.
Client-Tailored Services and Client-Imposed Restrictions
We will assist clients with building a customized portfolio using model portfolios provided by select sub-
advisers. With respect to sub-advised services, clients select a category of risk based on an
assessment of their individual risk tolerance and investment objectives, to which one or more model
portfolios are then correlated. We will recommend to client’s what portion of their assets may be
invested in the portfolios and discuss the allocation of their assets among the portfolios, but they will
determine what assets will be invested in which portfolios. Clients may, other than for model portfolios
constructed by a sub-adviser, impose reasonable restrictions on the management of their accounts, for
example, restricting the type or amount of security to be purchased in the portfolio.
Financial Planning Services
Financial planning is a comprehensive evaluation of a client’s current and future financial state by
using currently known variables to predict future cash flows, asset values and withdrawal plans.
Through the financial planning process, all questions, information and analysis are considered as
they impact and are impacted by the entire financial and life situation of the client.
Clients electing this service receive a written report which provides the client with a detailed
financial plan designed to assist the client achieve his or her financial goals and objectives. We
gather required information through in-depth personal interviews. Information gathered includes
the client's current financial status, tax status, future goals, returns objectives and attitudes towards
risk. We carefully review documents supplied by the client, including a questionnaire completed by
the client, and prepare a written report.
ASWM’s financial planning recommendations may present conflicts of interest, particularly when
such recommendations could increase the compensation received by ASWM, its affiliates, and/or
any representative(s) thereof. For example, as discussed further in Item 10 below,
recommendations to purchase commission-based insurance products from an ASWM
representative in their capacity as a licensed insurance agent, or from an affiliated insurance
agency, presents a conflict of interest, as the recommendation could be made on the basis of
commissions to be received, rather than on a particular client’s needs. ASWM seeks to mitigate
this conflict by providing full and fair disclosure of the conflict and by only making such
recommendations when in the client’s best interest. The client is under no obligation to act upon
the recommendations provided by ASWM, its affiliates, and/or any representative(s) thereof. If the
client does elect to act upon any recommendation, the client is free to complete the transaction
with the professional(s) of their choosing and is under no obligation to complete the transaction
through ASWM, its affiliates, and/or any representative(s) thereof. Material conflicts involved in the
advisory relationship between ASWM and the client are fully and fairly disclosed herein. Should
additional material conflicts arise in the future, ASWM will promptly provide full and fair disclosure
of same, either herein, through a separate, standalone communication, or both.
Types of Investments
We primarily offer advice on equity securities, corporate debt securities, certificates of deposit, mutual
fund shares, United States government securities, money market funds, exchange-traded REITs, and
ETFs.
For eligible clients, and when consistent with a client’s applicable financial situation, risk tolerance, and
investment objectives, we (and/or one or more of our sub-advisers or co-providers) may also advise on
alternative investments, such as interests in partnerships investing in real estate, interests in
partnerships investing in oil and gas interests, and interests in partnerships investing in private equity.
Additionally, we may advise you on various types of investments based on your stated goals and
objectives. We may also provide advice on any type of investment held in your portfolio at the inception
of our advisory relationship. Since our investment strategies and advice are based on each client’s
specific financial situation, the investment advice we provide to you may be different or conflicting with
the advice we give to other clients regarding the same security or investment. In addition, not all asset
classes described in this section will be prudent or appropriate for all clients. Accordingly, there may be
periods of time during which certain asset types, such as alternative investments, are not recommended
or utilized in client accounts.
Retirement Plan Asset Management Services
We offer investment management services to tax-qualified retirement plans, hereafter referred to as
“Plan Clients”. Most Plan Clients are defined contribution plans that allow participants to direct the
investment of their plan accounts among investment options selected by a responsible fiduciary of the
Plan Client (“Responsible Fiduciary”). Other Plan Clients do not offer participant investment direction, in
which case the Responsible Fiduciary selects the Plan Client’s investment funds. Plan Clients are
generally subject to the provisions of the Employee Retirement Income Security Act of 1974, as
amended ("ERISA"). All Plan Client assets are held by a qualified independent custodian. Under no
circumstances do we hold custody of Plan Client assets
If the Plan Client's responsible fiduciary selects us to offer actively managed investment options, we
make available the Third-Party Money Manager programs approved for use in tax-qualified retirement
plans. Please note that not all Third-Party Money Managers or strategies utilized by ASWM are
approved for use under this section. In some circumstances, ASWM has delegated trading authority to
the Third-Party Money Manager. In other circumstances, we will place trades according to trading
instructions received from the Third-Party Money Manager.
The responsible fiduciary may also select various index funds as investment options.
Miscellaneous Disclosures
Retirement Rollovers-Potential for Conflict of Interest: A client or prospective client leaving an
employer typically has four options regarding an existing retirement plan (and may engage in a
combination of these options): (i) leave the money in the former employer’s plan, if permitted, (ii) roll over
the assets to the new employer’s plan, if one is available and rollovers are permitted, (iii) roll over to an
Individual Retirement Account (“IRA”), or (iv) cash out the account value (which could, depending upon
the client’s age, result in adverse tax consequences). If ASWM recommends that a client roll over their
retirement plan assets, such a recommendation creates a conflict of interest if the Firm will earn a new
(or increase its current) advisory fee as a result of the rollover. No client is under any obligation to roll
over retirement plan assets, regardless of ASWM’s recommendation.
ERISA / IRC Fiduciary Acknowledgment. When ASWM provides investment advice to a client
regarding the client’s retirement plan account or individual retirement account, it does so as a fiduciary
within the meaning of Title I of the Employee Retirement Income Security Act (“ERISA”) and/or the
Internal Revenue Code (“IRC”), as applicable, which are laws governing retirement accounts. The way
ASWM makes money creates some conflicts with client interests, so the Firm operates under a special
rule that requires it to act in the client’s best interest and not put its interests ahead of the client’s.
Under this special rule's provisions, ASWM must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put its financial interests ahead of the client’s when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that the Firm gives advice that is in the client’s
best interest;
• Charge no more than is reasonable for ASWM’s services; and
• Give the client basic information about conflicts of interest.
Wrap Fee Programs
ASWM does not sponsor or serve as a portfolio manager for any wrap fee programs. However, ASWM
may select or recommend a third-party adviser and/or third-party managed portfolio through which
assets may be managed on a wrap fee basis. When client assets are managed on a wrap fee basis, the
wrap program sponsor arranges for the client to receive investment advisory services, the execution of
securities brokerage transactions, custody and reporting services for a single specified fee.
Participation in a wrap program may cost the participant more or less than purchasing such services
separately.
Assets Under Management
As of February 16, 2024, ASWM had approximately $45,003,023 in discretionary assets under
management and $0 in non-discretionary assets under management.